Most of us true social media pros have little things that really make our skin crawl or make us want to jump and scream with excitement, but for various reasons, never muster a word about it. That’s about to change. Here are 10 true confessions of social media pros that we are too reluctant to say.
YouTube's unmatched range of content means marketers can find nearly every interest group and demographic among the site's visitors. The top content creators on YouTube have their own channels, and that structure gives marketers a distinct focus for ad placement. According to a new eMarketer report, the value of these specific content creators and their channels is their ability to give marketers a worthy mix of context and audience.
Getting your blog readers to fall head-over-heels in love with your company, may sound like a daunting, perhaps impossible, task. But it really doesn’t need to be. You just need to observe a few simple rules.
The 2014 holiday shopping season is fast approaching, and the major social networks are about to see greater competition for ad revenue, according to Adobe. Here's how the companies stacked up in the third quarter of 2014.
Done the right way, integrating user-generated content (UGC) can be a key element in creating a standout and successful marketing campaign. UGC enables a brand to tell its story using the voice of the customer, and as such, it is becoming a trusted source buyers look to when making a purchasing decision. Consider the following guidelines to successfully integrate fan content into your next social campaign.
Social Media - Companies are attracting an increasing number of consumers on Twitter, with brands recording an average of 43% increase in followers last year, according to a recent report from ExactTarget Marketing ...