Facebook, Twitter, Facebook and other social media sites are often used to promote suppliers' products and services. Here are a few interesting patterns I've noticed about how different companies utilize these tools.
How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Sumner, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.
Customer Behavior - Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them.
We’ve all seen it happen… You create a handful of great blog posts and see a surge in new visits and newsletter sign ups. The traffic is rolling in and you’re feeling great about the amount of success you’re seeing from your recent content marketing efforts. You sit back, watch the traffic roll in and …
Updated search algorithms for Panda, Penguin and Hummingbird have put the onus on content and social sharing (RT @hichamchraibi: Updated search algorithms for Panda, Penguin and Hummingbird have put the onus on content and s..
Twitter is one of the easiest social media websites to use. With a free account, you can blast out a maximum of 140 characters to millions of other users around the world; it’s no wonder it’s one of the most popular tools for marketing teams. In fact, approximately 85% of content [...]
Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up his creative genius. What Yankovic pulled off this past week in the world of content publishing was amazing. His 14th (yes, fourteenth!) studio album, Mandatory Fun, was released on July 15th, 2014. […]
“ Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.Source: www.slideshare.netMark Schaefer has a great point: we often confuse the means with the end.”