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10 brands hijacking your Twitter feed with creative preview images

10 brands hijacking your Twitter feed with creative preview images | Digital & Social Marketing | Scoop.it
Last month Twitter added an image preview feature that causes pictures and Vines to automatically appear in users' timelines.
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Digital & Social Marketing
resource and interactive channel for all things social media
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Friends or Foes? How Partnering with Your Competitors Can Boost Social Media ROI

By harnessing the power of their respective audiences to help each other, brands can have fun while also broadening their reach and building their customer loyalty. As major chains have demonstrated in recent years, when businesses can agree to work together in a way that benefits customers, everyone wins.
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7 social media marketing rules for brands

the deck i presented at Social Media Week Mumbai on 24th Sept 2014...covering 7 social media rules for brands (RT @famuyideolawale: 7 social media marketing rules for brands by @rajdeepc #brand #consumerengagement
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How Twitter Is Turning GIFs Into Cash

How Twitter Is Turning GIFs Into Cash | Digital & Social Marketing | Scoop.it
Glenn Brown, senior director of content partnerships and Amplify at Twitter, spoke with Mashable about the ad program and Twitter's purchase of SnappyTV.
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How to Use the New Twitter Analytics Dashboard | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Use the New Twitter Analytics Dashboard | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Digital & Social Marketing | Scoop.it
Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. Learn how to access this data so you can perform an insane amount of powerful social analysis.
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Have you committed these 8 social media crimes?

Have you committed these 8 social media crimes? | Digital & Social Marketing | Scoop.it
Common social media pitfalls can ruin otherwise good campaigns, but pros can avoid digital offenses by following these tips for branding success.
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5 Facebook Ad Split Tests to Cut Lead Acquisition Costs |

5 Facebook Ad Split Tests to Cut Lead Acquisition Costs | | Digital & Social Marketing | Scoop.it
Do you use Facebook ads to promote your business? This article explains how five split tests help discover your ideal target audience on Facebook.
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7 Key Ingredients of an Integrated Digital Marketing Strategy

7 Key Ingredients of an Integrated Digital Marketing Strategy | Digital & Social Marketing | Scoop.it
7 key ingredients which must be effectively incorporated into every digital marketing strategy to successfully drive business growth.
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Barbara Chapuis's curator insight, Today, 12:04 AM

Integrated Digital Marketing Strategy or Inbound Marketing...

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Got a Boring Company Blog? Here’s How to Fix It

Got a Boring Company Blog? Here’s How to Fix It | Digital & Social Marketing | Scoop.it
Company blogs can be a great way to boost SEO, but if your blog is boring it will do you no good.
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How to Cross the Visual Content Canyon | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Cross the Visual Content Canyon | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Digital & Social Marketing | Scoop.it
What’s happening right now in the visual content space is eerily similar to what happened with Big Data. Marketers are facing two—seemingly contradictory—problems: Not enough visual content and too much visual content. Here's how content marketers can overcome this "content canyon" and strike the right balance with consumers.
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If Your CMO Is Not On Social Media, Find A New CMO 09/26/2014

If Your CMO Is Not On Social Media, Find A New CMO 09/26/2014 | Digital & Social Marketing | Scoop.it
If Your CMO Is Not On Social Media, Find A New CMO - 09/26/2014
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Creating Social Media Micro-Content With Long-Tail SEO

Creating Social Media Micro-Content With Long-Tail SEO | Digital & Social Marketing | Scoop.it
It can be difficult to make sure that your business is ranking highly based on your keywords on both Google and on social. Standing out amongst the chatter is one of the hardest things to do on soc…
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Hootsuite Allows You to Call Customer Service From a Tweet

Hootsuite Allows You to Call Customer Service From a Tweet | Digital & Social Marketing | Scoop.it
Hootsuite Media, a Canadian maker of social media software, is offering a new tool that allows companies to handle complaints on Twitter by sending the customer a special phone number for fast service.
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Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

Want to Improve Your Blog's Conversion Rates? 11 Tests to Try | Digital & Social Marketing | Scoop.it
Eleven tests you can run on your blog to optimize for clicks and conversions.
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Orchestrating Content Marketing On A Global Scale

Orchestrating Content Marketing On A Global Scale | Digital & Social Marketing | Scoop.it
Columnist Rebecca Lieb discusses the necessary ingredients for a successful global content marketing initiative.
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The Anatomy of Your Digital Marketing Dream Team - Digital Marketing Institute IE

The Anatomy of Your Digital Marketing Dream Team - Digital Marketing Institute IE | Digital & Social Marketing | Scoop.it
According to a recent report by UPC, 59% of businesses plan to hire digital professionals in the next 18 to 24 months. But with limited resources and time, finding the perfect digital mix can be tricky.
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How Social Media Can Influence High-Stakes Business Decisions

How Social Media Can Influence High-Stakes Business Decisions | Digital & Social Marketing | Scoop.it
Social media is more than just amassing likes. Companies are using advanced social techniques to rehabilitate corporate reputations, uncover ideas for breakthrough products, and figure out what competitors are up to.
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Pinterest Analytics Explained - A Simple Guide for Beginners

A short presentation for my weekly mini-webinars. Learn more and sign up here: http://www.johnhaydon.com/subscribe/
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Imgur's Native Ads Get Between 1% and 4% Engagment Rate

Imgur's Native Ads Get Between 1% and 4% Engagment Rate | Digital & Social Marketing | Scoop.it
Native content doesn't just have to come in the form of written stories: Digital image platform Imgur says it knows how to get audiences to pay attention with pictures and GIFs.
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Two Critical Actions That Distinguish Great Content Marketers

Two Critical Actions That Distinguish Great Content Marketers | Digital & Social Marketing | Scoop.it
Find out what 2 critical actions distinguish great content marketers from the rest. In looking back over his life and career so far, Joe Pulizzi says putting those same concepts into practice helpe...
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How to Use Animated GIFs on Twitter (While Muttering Obscenities Every Step of the Way)

How to Use Animated GIFs on Twitter (While Muttering Obscenities Every Step of the Way) | Digital & Social Marketing | Scoop.it
Some people think animated GIFs are stupid. Some find them charming. Possibly because of this rift, Twitter seems caught in a pictorial purgatory that makes everyone unhappy.
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The 5 Digital Marketing Strategies Businesses Say Work Best

The 5 Digital Marketing Strategies Businesses Say Work Best | Digital & Social Marketing | Scoop.it
While email remains king in terms of types of digital marketing businesses find successful, other tactics are quickly closing the gap.
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U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018 09/29/2014

U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018 09/29/2014 | Digital & Social Marketing | Scoop.it
U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018 - 09/29/2014
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Pinterest To Launch New Ad Targeting And Conversion Tracking Features | TechCrunch

Pinterest To Launch New Ad Targeting And Conversion Tracking Features  | TechCrunch | Digital & Social Marketing | Scoop.it
Pinterest may still be a relatively young social network, compared to rivals like Facebook and Twitter, but its advertising products are quickly catching up..
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Should You Really Spend Your Time (And Resources) On Negative SEO?

Should You Really Spend Your Time (And Resources) On Negative SEO? | Digital & Social Marketing | Scoop.it
Every site is bound to have some shady links. But should you disavow? You might be throwing the baby out with the bath water.
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Meet Ello, The Social Network That Dislikes Advertising

It was only a matter of time until an "ad-free" social networking effort emerged, promising to forego the inclusion of marketing messages in the name of privacy protection and a superior user-experience.
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