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Digital & Social Marketing
resource and interactive channel for all things social media
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Improve Your Floundering Google Adwords Campaign | SEJ

Improve Your Floundering Google Adwords Campaign | SEJ | Digital & Social Marketing | Scoop.it
If you are struggling to succeed with Google AdWords, here are 10 things you can try to breathe new life into your campaigns.
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How Social Media Changed the Hiring Process

How Social Media Changed the Hiring Process | Digital & Social Marketing | Scoop.it
Show of hands, how many people remember when getting hired was all about putting your best foot forward during a face-to-face interview and hoping they liked you?
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A Look at How CFOs and Their Companies Are Using Social Media - Deloitte CFO - WSJ

A Look at How CFOs and Their Companies Are Using Social Media - Deloitte CFO - WSJ | Digital & Social Marketing | Scoop.it
RT @Deloitte: RT @DeloitteUS: How are CFOs using #socialmedia? http://t.co/G0ZHFqAjKW http://t.co/0O4h9YIlRT #CFOSignals
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5 Ways You Can Add Social Proof to Your Landing Pages

5 Ways You Can Add Social Proof to Your Landing Pages | Digital & Social Marketing | Scoop.it
Imagine you and I were chatting, and I leaned in and told you, 'I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented.' Would…
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Digital and Traditional Marketing Aren't the Same, Quit Planning Them as if They Are

Digital and Traditional Marketing Aren't the Same, Quit Planning Them as if They Are | Digital & Social Marketing | Scoop.it
It s important to plan your digital and traditional marketing strategy together, but leave flexibility for digital marketing tactics as you go.
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14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Digital & Social Marketing | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox. (Tag to Read: 14 Social Media Marketing Tools Recommended by the Pros: Are you looking for new social media mar...
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Many companies reject candidates due to social media posts: Study - The Times of India

Many companies reject candidates due to social media posts: Study - The Times of India | Digital & Social Marketing | Scoop.it
Social media has emerged as a major background check tool for employers.
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Eight online marketing statistics we've seen this week

Eight online marketing statistics we've seen this week | Digital & Social Marketing | Scoop.it
Chinese consumers, Indian smartphone users, American advertisers - there's a global feel to this week's stats roundup. (68% of Fortune 500 CEOs still have no presence on any of the major #social networks inc.
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Three key trends from our new Digital Marketing in the Telecom Sector report - Econsultancy (blog)

Three key trends from our new Digital Marketing in the Telecom Sector report - Econsultancy (blog) | Digital & Social Marketing | Scoop.it
Three key trends from our new Digital Marketing in the Telecom Sector report Econsultancy (blog) The report explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and...
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3 Essential Items Your Content Marketing Strategy is Missing - ProofHQ

3 Essential Items Your Content Marketing Strategy is Missing - ProofHQ | Digital & Social Marketing | Scoop.it
These 3 key elements of the creative process are often not part of a content management strategy and here's why you should plan and document them.
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63 percent of B2B companies will expand their content marketing budgets next year

63 percent of B2B companies will expand their content marketing budgets next year | Digital & Social Marketing | Scoop.it
B2B brands understand the importance and utility of content marketing, and many of them are dedicating more budget to these practices next year.
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[Study] Content Marketing Budget Allocation on the Rise Among CMOs - The Content Standard by Skyword

[Study] Content Marketing Budget Allocation on the Rise Among CMOs - The Content Standard by Skyword | Digital & Social Marketing | Scoop.it
KoMarketing Associates [Study] Content Marketing Budget Allocation on the Rise Among CMOs The Content Standard by Skyword Digital spending continues to increase among marketing professionals, and more of that money is being devoted to a content...
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Content Marketing: Brand = Story

Content Marketing: Brand = Story | Digital & Social Marketing | Scoop.it
Content marketing defined how brands reached hearts and earned trust online.Why Content Marketing MattersThe fact of social media today is that it’s all connected.
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Five No-Brainer Ways to Track Your Social Media ROI | Negosentro

Five No-Brainer Ways to Track Your Social Media ROI | Negosentro | Digital & Social Marketing | Scoop.it
How do you figure out that $1,000 you spent on Facebook was worth it? It's complicated. How could it be otherwise?
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12 tried & true ways to build trust on social media

12 tried & true ways to build trust on social media | Digital & Social Marketing | Scoop.it
Customers and clients prefer doing business with organizations they trust, so how do you let the best characteristics of your company shine through in your social media marketing?They can't jud...
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Four Reasons Google+ Might Still Be Alive After All

Four Reasons Google+ Might Still Be Alive After All | Digital & Social Marketing | Scoop.it
Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social network.
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B2B Email Newsletter Advertising: Benchmarks and Trends

B2B Email Newsletter Advertising: Benchmarks and Trends | Digital & Social Marketing | Scoop.it
Email Marketing - Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar.
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The Ultimate Cheat Sheet for Creating Social Media Buttons

The Ultimate Cheat Sheet for Creating Social Media Buttons | Digital & Social Marketing | Scoop.it
Learn how to create social media sharing and follow buttons for the top 5 social networks.
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Your Guide to Unleashing Killer Content Marketing on LinkedIn

Your Guide to Unleashing Killer Content Marketing on LinkedIn | Digital & Social Marketing | Scoop.it
Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content.
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Top 10 Social Media Tips for Beginners - Content Marketing and Social Media Success

Top 10 Social Media Tips for Beginners  - Content Marketing and Social Media Success | Digital & Social Marketing | Scoop.it
Top 10 social media marketing tips for beginners (Top 10 Social Media Tips for Beginners http://t.co/jOi3YCYiqx via @SarahArrow)
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3 Steps to Telling a Brand Story, Socially

3 Steps to Telling a Brand Story, Socially | Digital & Social Marketing | Scoop.it
(Read more on marketing, social media and post-academic life at www.jessicalanger.com!)My friend and colleague Chad Horenfeldt of Influitive posted something great a little while back.
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7 Must Use Social Media Tools

7 Must Use Social Media Tools | Digital & Social Marketing | Scoop.it
Learn about the 7 best social media tools to improve your social media time and financial investment. (#SocialMedia tools http://t.co/1rQW6Izl1W")
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4 Reasons to use Contests on Social Media

4 Reasons to use Contests on Social Media | Digital & Social Marketing | Scoop.it
By: Anastasia Warren It is not enough to simply spit information through different social media channels. It has become necessary for brands to personalize themselves and make their audience feel included in the brand’s overall story.
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Content Marketers: It's Time to Stop Making Lists

Content Marketers: It's Time to Stop Making Lists | Digital & Social Marketing | Scoop.it
Here’s one thing that makes me want to gag - the overuse of numbered list headlines. Isn't there a better way to present content?
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Content Marketing: 3 Things To Remember

Content Marketing: 3 Things To Remember | Digital & Social Marketing | Scoop.it
Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all.
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