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Marketers Are Putting Their Money and Confidence in Social Media

Marketers Are Putting Their Money and Confidence in Social Media | Community Managers Unite | Scoop.it
Content marketing is being taken to a whole new level thanks to social media platforms that allow companies to better connect with their customers.
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What Works Best For Measuring Marketing Impact? Top-Down, Bottom-Up Or ... - Marketing Land

What Works Best For Measuring Marketing Impact? Top-Down, Bottom-Up Or ... - Marketing Land | Community Managers Unite | Scoop.it
What Works Best For Measuring Marketing Impact? Top-Down, Bottom-Up Or ...
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The Marketing Secret About Twitter That Most People Don't Know - Jeffbullas's Blog

The Marketing Secret About Twitter That Most People Don't Know - Jeffbullas's Blog | Community Managers Unite | Scoop.it
Twitter is maybe the most misunderstood and under estimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn.
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When Content Marketing Doesn’t Work (And What You Can Do to Fix It)

When Content Marketing Doesn’t Work (And What You Can Do to Fix It) | Community Managers Unite | Scoop.it
You’ve heard time and time again that “Content is King.” And since it seems everyone’s engaged in content marketing and singing its praises, you’ve probably been convinced to give it a whir…
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Social Media Branding: Do's and Don'ts for Entrepreneurs

Social Media Branding: Do's and Don'ts for Entrepreneurs | Community Managers Unite | Scoop.it
Entrepreneurs should be mixing personal and professional posts on social media to develop their own personal brand. Here's what to do — and what not to do.
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Content Marketing: Clearing the Rumors, Half-Truths, and Misinterpretations

Content Marketing: Clearing the Rumors, Half-Truths, and Misinterpretations | Community Managers Unite | Scoop.it
In this episode, Robert and Joe discuss how content marketing is hitting the big time at Harvard Business Review. In addition, they chat about media agencies getting into the content production bus...
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10 Ways to Use Social Media to Promote an Event

10 Ways to Use Social Media to Promote an Event | Community Managers Unite | Scoop.it
Social media event promotion: Discover 10 creative ways to use social media to promote your offline and online events.
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6 Quick Tips for Creating Useful Content Fast

You do not need to be a Pulitzer Prize winning writer to create content. You just need to be efficient.
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Content Marketing Is Ineffective? - Business 2 Community

Content Marketing Is Ineffective? - Business 2 Community | Community Managers Unite | Scoop.it
Content Marketing Is Ineffective? Business 2 Community Of course, using this as the title isn't quite as sexy as hinting that the content marketing we've all done, especially since changes to Google's algorithm that basically mandate content...
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Content Marketing Mysteries – How to Find Your ROI Yeti!

Content Marketing Mysteries – How to Find Your ROI Yeti! | Community Managers Unite | Scoop.it
Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound...
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Privatize: Tweet Links that Only People You Mention Can Open

Privatize: Tweet Links that Only People You Mention Can Open | Community Managers Unite | Scoop.it
Have you ever wanted to tweet private links to multiple people on Twitter? If so, you should the new Privatize Web tool. To get started, simply use the service to paste in a... Keep reading →
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Infographic: Surprising Words That Get Content Shared On Social Media - DesignTAXI.com

Infographic: Surprising Words That Get Content Shared On Social Media - DesignTAXI.com | Community Managers Unite | Scoop.it
Maybe you can't wrap your head around the technicalities of how to optimize your social media content so that it has wider reach. Or perhaps...
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Snapchat's Explosive Growth Among Teens And Millennials Means It's Emerging As A Powerful Brand Platform

Snapchat's Explosive Growth Among Teens And Millennials Means It's Emerging As A Powerful Brand Platform | Community Managers Unite | Scoop.it
Snapchat has built a significant, massive global audience. The demographics are also interesting. It skews young and surprisingly female.
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The Human Factor in Content Marketing (Infographic) - Business 2 Community

The Human Factor in Content Marketing (Infographic) - Business 2 Community | Community Managers Unite | Scoop.it
The Human Factor in Content Marketing (Infographic)Business 2 CommunityWith so much focus on tools, techniques, metrics and optimization, it's possible to lose sight of one of the most integral components of successful content marketing: people.
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Digital Media Marketing: 15 seconds to convert with a well-designed landing page - Rockford Register Star

Digital Media Marketing: 15 seconds to convert with a well-designed landing page - Rockford Register Star | Community Managers Unite | Scoop.it
Digital Media Marketing: 15 seconds to convert with a well-designed landing page Rockford Register Star When putting forms and buttons on your landing page, it's important that the call to action is consistent with the other calls to action on the...
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[REPORT] The State of Community Management in 2014 | Simply Measured

[REPORT] The State of Community Management in 2014 | Simply Measured | Community Managers Unite | Scoop.it
For the past five years, The Community Roundtable has produced the “State of Community Management Report,” a study analyzing 164 unique communities across industry, use case, and age.
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The Importance of Branding to Content Marketing

The Importance of Branding to Content Marketing | Community Managers Unite | Scoop.it
Few marketers doubt the importance of a strong brand for a firm’s success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone realizes that logo and co…
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Content marketing: organization and management

Content marketing: organization and management | Community Managers Unite | Scoop.it
Where does content marketing belong in the organization and do you need someone to manage it. A high-level overview of tasks and challenges. Depending on the scope, context and ‘content marketing maturity level’ of your organization, you will organize the way you “do” content marketing differently. There will always – at the very least – be some people (internal, external or hybrid) who create content, someone who overviews the “project” (which in the end it is) and involvement of several stakeholders.
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The Human Factor in Content Marketing - infographic

The Human Factor in Content Marketing - infographic | Community Managers Unite | Scoop.it
This infographic looks at how to better connect with your audience and make your content marketing efforts more effective and meaningful.
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10 revealing digital marketing stats we've seen this week

10 revealing digital marketing stats we've seen this week | Community Managers Unite | Scoop.it
Lots of mobile ecommerce stats this week, with a smattering of brand storytelling and advertising.
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The 4 Marketing Secrets to Creating Content for a Variety of Industries

The 4 Marketing Secrets to Creating Content for a Variety of Industries | Community Managers Unite | Scoop.it
Everyone’s business is different so everyone’s marketing strategy needs to be positioned differently. Enter a marketing agency. While marketing agencies know how to market, they may not k…
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The importance of branding to content marketing - Biznology

The importance of branding to content marketing - Biznology | Community Managers Unite | Scoop.it
For content marketers, brand is much more about the emotional connection you create with your audience than it is about logos and colors.
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The Future of Digital Marketing, According to Mashies Judges - Mashable

The Future of Digital Marketing, According to Mashies Judges - Mashable | Community Managers Unite | Scoop.it
The Future of Digital Marketing, According to Mashies JudgesMashableThe August 15 entry deadline for the Mashie awards is quickly approaching.
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10 Time-Saving Social Media Tools for a Productive Summer

10 Time-Saving Social Media Tools for a Productive Summer | Community Managers Unite | Scoop.it
Here are 10 time-saving social media tools to take advantage of whether you’re on the beach or onto other tasks.
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Customer Service: The Key to Delivering Experiences Worth Talking About |

Customer Service: The Key to Delivering Experiences Worth Talking About | | Community Managers Unite | Scoop.it
Social Media Marketing Podcast 101, in this episode John DiJulius shares the importance of customer service and why the first experience counts.
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Digital Marketing Strategy 101 - Business 2 Community

Digital Marketing Strategy 101 - Business 2 Community | Community Managers Unite | Scoop.it
Business 2 Community Digital Marketing Strategy 101 Business 2 Community Digital marketing is a vast and confusing field that encompasses a massive list of marketing opportunities, including social media, content marketing, advertising, search...
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