Corporate marketers aren't too confident that they're accurately measuring social media's effect, according to research. They're using fewer key performance indicators than in the past; however, they're upping their focus on more advanced ones such as engagement. Still, just 50% of corporate execs are able to measure social media's return on investment.
Even with the mass migration of businesses to Facebook over the past few years, many of them have neglected Facebook’s central values; community and connection. Instead, they perceive it as just another advertising channel. Facebook’s advertising campaigns are tailored specifically for...
Marketers have a serious problem when it comes to which social media metrics to track. There are an abundance of metrics to track and report on, and marketers often choose the wrong ones. (Determining the best #socialmedia metrics to track is tough.
The number of tools, services and software that we use for marketing these days has increased exponentially. From publishing to analytics to creating images and lead generation and plenty of other categories.
If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? Learn how to use location-based social media monitoring, and why it's so important.
There is an old adage that says "you never get a second chance to make a great first impression." Thankfully in my case I made a good (surely not great) first impression with my wife-to-be many moons ago. But I digress. If you're like most businesses, you have limited time, money and [...]