Gone are the days when a startup could just throw content out there and count on keyword optimization to drive fresh traffic and leads; the digital landscape has grown more competitive, and publishers of all kinds have had to up their game to stand out.
“You know that long copy sells more than short copy.” – David Ogilvy David Ogilvy is a legend in advertising. He built one of the largest advertising agencies in the world and left behind a legacy of effective selling principles.
The self-absorbed are always in the market for a louder microphone and a shinier mirror. They also have trouble distinguishing between interested and interesting. It turns out that the best way to appear interesting to someone who cares a lot...
When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are very forgiving when it comes to reading possibly stilted, "robotic," keyword-explicit headlines and articles, but Google is not.
Social media marketing is fluid and effective tactics change from platform to platform. Are you timing your tweets, posts and updates in a way that exposes them to the most eyeballs and opportunities for engagement? If not, your timing may be off.
This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visual content, and their...
Many companies make social media mistakes.,,it's almost expected these days. It's okay, as long as you learn from them and move forward from there. (Do These Common B2B Social Media Mistakes Put You With Good Company?