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Brands Increase Their Focus on Twitter for Customer Service [REPORT]

Brands Increase Their Focus on Twitter for Customer Service [REPORT] | Community Managers Unite | Scoop.it
tWith great access comes great opportunity.
Social media can do great things for brands; it connects them with their consumer base, allows for two-way communication and spreads news faster than any other platform.
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7 Marketing Diagrams That Explain Content Marketing | Orbit Media Studios

7 Marketing Diagrams That Explain Content Marketing | Orbit Media Studios | Community Managers Unite | Scoop.it
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Blogs Are Not the Only Type of Owned Content, Meet the Microcontent Hub

Blogs Are Not the Only Type of Owned Content, Meet the Microcontent Hub | Community Managers Unite | Scoop.it
Carrie Kerpen at Social Fresh EAST 2014 – photo by Anthony Quintano
Carrie Kerpen (@carriekerpen) is the CEO and co-founder of Likeable Media.
She was our opening presenter at the most recent Social Fresh social media conference, in Orlando July 16-18, 2014....
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How to differentiate goals, objectives, strategies, and tactics

How to differentiate goals, objectives, strategies, and tactics | Community Managers Unite | Scoop.it
Think a goal is the same thing as an objective? Believe
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12 Books All Introverts (And Extroverts) Should Read

12 Books All Introverts (And Extroverts) Should Read | Community Managers Unite | Scoop.it
For the solitary dreamers who tend to live inside their own heads, books have always been cherished companions. In reading, introverts can indulge their need for a respite from socializing; even better, they can live vicariously through the character...
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12 Secret Reasons Why People Like Your Posts on Social Media

12 Secret Reasons Why People Like Your Posts on Social Media | Community Managers Unite | Scoop.it
After all, the two of you haven't spoken in months. Why emerge from the woodwork now? Did she really like Game of Thrones, or was it rather your attention that she sought, and succeeded, to garner?...
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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery | Community Managers Unite | Scoop.it
Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to…
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Study: Mobile Users Who Engage With Brands Use Facebook Most

Forrester Research report consumers who access social-media sites through mobile rather than PCs are more likely to interact with brands.
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The Link Between Social Media Activity And Corporate Reputation

The Link Between Social Media Activity And Corporate Reputation | Community Managers Unite | Scoop.it
This article is by Stephanie E. Bor, Ph.D., assistant professor at the University of Nevada, Reno. Companies understand that they cannot control everything their customers say about them in the unpredictable, spontaneous, and potentially viral realm of social media. This leads management asking questions such as: What can I do about [...]
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Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach | Community Managers Unite | Scoop.it
When promoting content, a good influencer outreach campaign can mean real press coverage, new audiences, and even revenue growth. The most successful campaigns start weeks (or months) in advance of...
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2014 B2B Tech Content Marketing Trends: Tailoring Content, Tactic Effectiveness, Social Media

Looking for insight into how technology marketers are using content marketing? Check out Content Marketing Institute's newest research report, 2014 B2B TECHNOLOGY CONTENT MARKETING TRENDS —...
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8 Things Content Marketers Can Learn From Poker Players - Business 2 Community

8 Things Content Marketers Can Learn From Poker Players - Business 2 Community | Community Managers Unite | Scoop.it
8 Things Content Marketers Can Learn From Poker PlayersBusiness 2 CommunityIt's all too easy for content marketers to be similarly naive and ignore your client's competitors.
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LinkedIn To Acquire Bizo, B2B Display Ad Platform For $175M

LinkedIn To Acquire Bizo, B2B Display Ad Platform For $175M | Community Managers Unite | Scoop.it
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3 Social Media Tools That Help Marketers Save Time |

3 Social Media Tools That Help Marketers Save Time | | Community Managers Unite | Scoop.it
How much of your day is spent on recurring social media activities? Are small tasks taking up too much of your time? When you know where tools can help you most, you can decide which tools best suit your needs. In this article I'll address three…
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Why Facebook Needs To Grow The Internet

Why Facebook Needs To Grow The Internet | Community Managers Unite | Scoop.it
Facebook's recent earnings results were a blowout, but its daily active users are dropping. That's why its plan to bring the internet to the developing world is as much about its business a...
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Is Instagram Prepping Its Own Snapchat Rival?

Is Instagram Prepping Its Own Snapchat Rival? | Community Managers Unite | Scoop.it
The photo-sharing app appears to be taking a page from its parent company.
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How Much Do Chief Marketers Get Paid? [Infographic]

How Much Do Chief Marketers Get Paid? [Infographic] | Community Managers Unite | Scoop.it
Career Management - Most chief marketers earn between $100,000 and $350,000 per year, according to a recent report from The CMO Council.
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How to Get Started With Social Media Marketing |

How to Get Started With Social Media Marketing | | Community Managers Unite | Scoop.it
Do you need a beginner's guide to get started with social media? This article helps you get started with an essential how-to guide, no experience required.
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The Top 7 Social Media Marketing Trends Dominating 2014

The Top 7 Social Media Marketing Trends Dominating 2014 | Community Managers Unite | Scoop.it
Would it surprise you to learn that some experts believe Google+ is on its way out, that MySpace is making a last-ditch attempt to re-engage users, or that Foursquare is in the middle of a radical overhaul? Late last year, I made some predictions for social media trends in my article, [...]
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Play Ball: How Your Content Marketing Plan Should Load the Bases

Play Ball: How Your Content Marketing Plan Should Load the Bases | Community Managers Unite | Scoop.it
To be effective with content marketing, you don't need to worry about having one huge, fantastic idea that gets a million hits on day one. You need to create and promote compelling, useful content ...
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What Is Next For Content Marketing?

What Is Next For Content Marketing? | Community Managers Unite | Scoop.it
There may be no hotter debate in marketing today than the role of content in a business’s marketing strategy. Terms like brand journalism have popped up as the want, need or perhaps necessity to move beyond “Business Blogger” has become paramount to make content marketing more significant than just articles [...]
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Why Word Of Mouth Marketing Is The Most Important Social Media

Why Word Of Mouth Marketing Is The Most Important Social Media | Community Managers Unite | Scoop.it
Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they told 2 friends … and so on … and so on”. Hasn’t WOM always been [...]
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[VIDEO] The New Definition of SEO | Social Media Today

[VIDEO] The New Definition of SEO | Social Media Today | Community Managers Unite | Scoop.it
As Google continues to evolve, so have the capabilities (and limitations) of its search engine. With algorithm updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it.[...]
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The Top 7 Online Marketing Trends Dominating 2014 - Forbes

The Top 7 Online Marketing Trends Dominating 2014 - Forbes | Community Managers Unite | Scoop.it
The Top 7 Online Marketing Trends Dominating 2014ForbesLate last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here.
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4 Content Marketing Mistakes That Will Wreck Your ROI - Forbes

4 Content Marketing Mistakes That Will Wreck Your ROI - Forbes | Community Managers Unite | Scoop.it
4 Content Marketing Mistakes That Will Wreck Your ROIForbesHere's what we don't know: content marketing is not as easy as whipping up some content and tossing it into the oven of the Internet.
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10 Changes to the Facebook Page Layout: What Marketers Need to Know |

10 Changes to the Facebook Page Layout: What Marketers Need to Know | | Community Managers Unite | Scoop.it
Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.
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