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6 ways to get your customers to tell you what content they want | SmartBlogs

6 ways to get your customers to tell you what content they want | SmartBlogs | Digital & Social Marketing | Scoop.it
One of the hardest things about maintaining an effective digital strategy is being able to stay inspired and come up with content ideas. This is an area th
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Digital & Social Marketing
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4 Ways to Nudge Customers Closer to Purchase with Digital Marketing

4 Ways to Nudge Customers Closer to Purchase with Digital Marketing | Digital & Social Marketing | Scoop.it
How do you go out of the way to engage with your customers? Do you know how to nudge customers to purchase? These 4 saavy ways will help.
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11 Lesser-Known LinkedIn Features You Should Be Using

11 Lesser-Known LinkedIn Features You Should Be Using | Digital & Social Marketing | Scoop.it
Although lots of people use LinkedIn, many neglect to utilize the professional network to its full potential. Here are a few incredibly useful features you might not be using.
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5 Twitter Tricks to Boost Engagement

5 Twitter Tricks to Boost Engagement | Digital & Social Marketing | Scoop.it
These simple strategies can help you increase engagement with your customers.
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7 New Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform

7 New Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform | Digital & Social Marketing | Scoop.it
Facebook's demographics are attractive to marketers. These are the top statistics for making sense of who's on Facebook.
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Predicting 2015 Digital Marketing Trends (5 months early)

Predicting 2015 Digital Marketing Trends (5 months early) | Digital & Social Marketing | Scoop.it
As Christmas in July winds down, I thought it only fitting to proclaim August as Lets-Begin-To-Forecast-Mega-Trends-for-2015 month.
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Digital media may stifle social skills | The Times

Digital media may stifle social skills | The Times | Digital & Social Marketing | Scoop.it
Children may be becoming more socially inept because they are spending too much time on smartphones and computers, a study suggests (#SocialMedia: Digital media may stifle social skills http://t.co/uqHZPIrOpm)...
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The Visual Content Inspiration You Need: Standout Examples

The Visual Content Inspiration You Need: Standout Examples | Digital & Social Marketing | Scoop.it
Successful content marketing doesn't just involve writing and technology decisions. Strong Images are also essential. We asked our panel of CMI blog contributors, training instructors, and Content ...
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INFOGRAPHIC: 18 Steps for Facebook Contests - AllFacebook

INFOGRAPHIC: 18 Steps for Facebook Contests - AllFacebook | Digital & Social Marketing | Scoop.it
The holiday season is approaching, bringing with it the prime season for brands running contests on Facebook. On that note, Facebook application creator ShortStack shared 18 tips for building social media contests, in infographic form.
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Behind the Successful Instagram Strategies for Smart Travel Media Brands

Behind the Successful Instagram Strategies for Smart Travel Media Brands | Digital & Social Marketing | Scoop.it
Earlier this week we launched our new report Instagram Strategies for Travel Brands focused on how successful travel brands use the social photo sharing se
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Facebook Is Testing A Way For Users To Schedule Deletion Of Posts

Facebook Is Testing A Way For Users To Schedule Deletion Of Posts | Digital & Social Marketing | Scoop.it
Let's say you want to post a special offer on your business' Facebook Page, but you don't want the evidence to stick around forever. Currently, you would h
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The Top Five Social Media Marketing Mistakes and How to Fix Them - Jeffbullas's Blog

The Top Five Social Media Marketing Mistakes and How to Fix Them - Jeffbullas's Blog | Digital & Social Marketing | Scoop.it
Social media marketing is still the hot topic in town. Rookie mistakes are even made by big business.Here are the top five social media marketing mistakes.
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Ryan Hudspeth's curator insight, September 12, 3:01 PM

There are five social media marketing mistakes that even large businesses with expert marketers on the job should watch out for.

 

The first mistake is using the wrong metrics. You could have a large social footprint with thousands of Facebook fans but what matters how much people feel compelled to talk about your business online. The next mistake is setting up too many social media accounts. No small business has the resources to run more than one or two social media networking accounts. Another mistake is making the social presence all about you. No one likes Facebook pages of brands that only post advertisements and unimpressive discounts. You should concentrate on finding out what kind of content you customers are interested in. The next mistake is no communication. Every business needs to involve multiple departments in its social media marketing effort because creating a separate, self-contained department for social networking doesn’t work. The last mistake is not having a plan. If your business doesn’t have an editorial calendar for your social media presence, you may forget to say something important and relevant.

 

I agree that even large businesses with expert marketers can make these mistakes on social media. What’s most important is how to fix these mistakes and prevent future ones. The solutions proposed here are good ways to engage the social network and reach out to customer base. 

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How to Fire Back at an Angry Customer on Social Media

How to Fire Back at an Angry Customer on Social Media | Digital & Social Marketing | Scoop.it
The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | Digital & Social Marketing | Scoop.it
Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself!
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How Digital Technologies Will Affect Your Content Strategy

How Digital Technologies Will Affect Your Content Strategy | Digital & Social Marketing | Scoop.it
With the popularity of content marketing going from strength to strength, and an ever-increasing number of digital technologies becoming available, it’s getting harder and harder for brands to … (RT @javierbello: #contentmarketing #contentstrategy...
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This Invaluable Lesson Will Keep You From Making Catastrophic Hiring Mistakes

The intensity of a person's experience predicts their performance, not the quantity of it. We need to hire people the same way.
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Power Editor Updates Give Advertisers Better Previews & Import Options

Power Editor Updates Give Advertisers Better Previews & Import Options | Digital & Social Marketing | Scoop.it
Roughly one week ago, a few changes slid through the Facebook Power Editor Interface and into the hands of marketers. These changes included a better previ
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Three Good Reasons Why Google Authorship Still Matters

Three Good Reasons Why Google Authorship Still Matters | Digital & Social Marketing | Scoop.it
Social Media - Google has decided to stop showing Authorship in search results, and so the interest in Authorship has dropped. No picture? No byline? What's the point? But there are still good ...
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Does Social Media Make Crisis Communications More Difficult to Manage? - PRNewser

Does Social Media Make Crisis Communications More Difficult to Manage? - PRNewser | Digital & Social Marketing | Scoop.it
Does Social Media Make Crisis Communications More Difficult to Manage? (Does Social Media Make Crisis Communications More Difficult to Manage?
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Can Snapchat Really Work for Marketing?

Can Snapchat Really Work for Marketing? | Digital & Social Marketing | Scoop.it
Social Media - Consumers are more likely to pay attention when they're pressured by quantity or time limits.That's why Snapchat is an excellent new way to reach them.
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Google Acquires Opinion Poll Service Polar For Google+ | TechCrunch

Google Acquires Opinion Poll Service Polar For Google+ | TechCrunch | Digital & Social Marketing | Scoop.it
Google today announced that it has acquired Polar, the highly graphical opinion poll service, for an undisclosed sum. Polar's service includes both a..
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Want to Get Facebook's Attention? Speak Up (Rarely)!

Want to Get Facebook's Attention? Speak Up (Rarely)! | Digital & Social Marketing | Scoop.it
Facebook wants (selective) feedback on its ads.
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4 Strategies to Drive More E-Commerce Sales With Your Facebook Ads

4 Strategies to Drive More E-Commerce Sales With Your Facebook Ads | Digital & Social Marketing | Scoop.it
Even as Facebook ads get pricier, many marketers are seeing dropping CTRs. Here are 4 strategies to increase the ROI of your Facebook advertising campaigns.
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How Any Industry Can Capture Customers Through Facebook

How Any Industry Can Capture Customers Through Facebook | Digital & Social Marketing | Scoop.it
With any social media strategy, goals should include positive results, sales, interaction, and an increased customer base.
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5 Types of CMOs Who Will Lead Tomorrow's Marketing Strategies

5 Types of CMOs Who Will Lead Tomorrow's Marketing Strategies | Digital & Social Marketing | Scoop.it
Marketing used to be about the four Ps. Today, marketing strategy is all about delivering smart content to help leaders innovate and grow their businesses. Find out what 5 types of people may devel...
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The social platforms that deserve the most marketing attention - iMediaConnection.com

The social platforms that deserve the most marketing attention - iMediaConnection.com | Digital & Social Marketing | Scoop.it
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