According to a recent report by UPC, 59% of businesses plan to hire digital professionals in the next 18 to 24 months. But with limited resources and time, finding the perfect digital mix can be tricky.
Social media is more than just amassing likes. Companies are using advanced social techniques to rehabilitate corporate reputations, uncover ideas for breakthrough products, and figure out what competitors are up to.
It was only a matter of time until an "ad-free" social networking effort emerged, promising to forego the inclusion of marketing messages in the name of privacy protection and a superior user-experience.
By harnessing the power of their respective audiences to help each other, brands can have fun while also broadening their reach and building their customer loyalty. As major chains have demonstrated in recent years, when businesses can agree to work together in a way that benefits customers, everyone wins.
the deck i presented at Social Media Week Mumbai on 24th Sept 2014...covering 7 social media rules for brands (RT @famuyideolawale: 7 social media marketing rules for brands by @rajdeepc #brand #consumerengagement
What’s happening right now in the visual content space is eerily similar to what happened with Big Data. Marketers are facing two—seemingly contradictory—problems: Not enough visual content and too much visual content. Here's how content marketers can overcome this "content canyon" and strike the right balance with consumers.
Hootsuite Media, a Canadian maker of social media software, is offering a new tool that allows companies to handle complaints on Twitter by sending the customer a special phone number for fast service.