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How One School Uses Social Media To Empower Parents And Students - Edudemic

How One School Uses Social Media To Empower Parents And Students - Edudemic | Digital & Social Marketing | Scoop.it
In this series of video interviews, we learn how one school in Kansas uses social media to empower student learning and connect with parents.
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Digital & Social Marketing
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How to optimize infographics for search and social media

How to optimize infographics for search and social media | Digital & Social Marketing | Scoop.it
People love to share infographics, but a few behind-the-scenes tweaks could help yours get even more traction.
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The Good and Bad of Social Media Marketing [INFOGRAPHIC]

The Good and Bad of Social Media Marketing [INFOGRAPHIC] | Digital & Social Marketing | Scoop.it
This infographic from outmarket explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are.
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6 Ways to Create Rocket-Fuel Content for Marketing Automation

6 Ways to Create Rocket-Fuel Content for Marketing Automation | Digital & Social Marketing | Scoop.it
Without content, there's nothing to send to potential and current buyers, nothing relevant to plug into specific nurture tracks, and nothing valuable to exchange for their contact information.
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Seven Content Marketing Tips for Media Pickup and Massive Exposure

Seven Content Marketing Tips for Media Pickup and Massive Exposure | Digital & Social Marketing | Scoop.it
Content - Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into ...
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Understanding the Life Cycle of Social Media

Understanding the Life Cycle of Social Media | Digital & Social Marketing | Scoop.it
From everything you have read and everything you have experienced, social media works because it involves human beings who interact with each other and each person reacts in some way on an emotional/human level. Additionally, the goal is to compel your target audience members to take the content that you are sharing with them and share it with other people whom they know and trust.
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How Tiffany’s Iconic Box Became the World’s Most Popular Package

How Tiffany’s Iconic Box Became the World’s Most Popular Package | Digital & Social Marketing | Scoop.it
For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with the federal government, the color is trademarked.
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5 Ways to Take Your Pinterest Marketing to the Next Level |

5 Ways to Take Your Pinterest Marketing to the Next Level | | Digital & Social Marketing | Scoop.it
Do you use Pinterest for your business? This article shares five techniques to improve your Pinterest marketing.
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The Best Graphic Design Trends of 2014

The Best Graphic Design Trends of 2014 | Digital & Social Marketing | Scoop.it
Graphic design has become much more than beautiful designs. In fact, it has gone beyond website pages, here are a few graphic design styles that we are seeing this year.
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LINKEDIN DEMOGRAPHICS: The Top Statistics That Make The Network's Audience So Valuable To Businesses

LINKEDIN DEMOGRAPHICS: The Top Statistics That Make The Network's Audience So Valuable To Businesses | Digital & Social Marketing | Scoop.it
Overall, LinkedIn is actually more popular than Twitter. This report has the main data and insights on LinkedIn and its rival networks.
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You Can Now Say “No, Thanks” To Google+

You Can Now Say “No, Thanks” To Google+ | Digital & Social Marketing | Scoop.it
Signing up for Google+ is no longer a requirement for new Gmail users.
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Google Structured Snippets Officially Live In Search Results

Google Structured Snippets Officially Live In Search Results | Digital & Social Marketing | Scoop.it
Earlier this month we caught Google testing a form of knowledge graph data within the search results snippet. This feature is now officially being confirme
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5 ways social media marketing can earn more respect

5 ways social media marketing can earn more respect | Digital & Social Marketing | Scoop.it
Among marketing folk, social media marketing often gets a bad rap.
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Savannah Perez's curator insight, September 22, 8:49 PM
Many marketers feel the push towards social media in today’s day and age, but yet it is still looked down upon by other marketers who focus on more of the tradition outlets. Candice So explains 5 ways on how this push towards social media marketing can gain a little bit more respect. First, she recognizes the difficulty that investors have with pouring more money into a social media campaign. The fact is, is that there is no proof of their return on investment. However, many social media websites like Facebook and Twitter are creating tools for marketers to analyze how their campaigns affect their brands. So then points out the fact of life… nothing is free and if it is it probably is not worth the time. What does this mean for marketers? It is time to invest your cash into helpful sites and sit down and do some research. As marketers it is encouraged that we experiment and find a new strategy since social media marketing is so new there are endless possibilities. Even if you are marketing the No. 2 pencil there is always a way to connect to your audience and create a “buzz.” Lastly, social media is how this generation stays connected to other humans during their hectic days, so it is important to be human. Not only human but be unfiltered and engage your audience so they can relate to you and your brand on a personal level.
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KPIs for Your Social Media Dashboard | Marketin...

KPIs for Your Social Media Dashboard | Marketin... | Digital & Social Marketing | Scoop.it
Ever wondered what you really need to measure in order to gauge your success on social networks? Here are the key performance indicators (KPI) I typically focus on with my clients.
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Google's 'Structured Snippets' put useful facts under your search results

Google's 'Structured Snippets' put useful facts under your search results | Digital & Social Marketing | Scoop.it
Google is continuing to harness everything its search engine is learning through Knowledge Graph with a new feature it's calling "Structured Snippets." For select search terms, you'll now see facts...
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Content Marketing ROI: The Key You Need - Heidi Cohen

Content Marketing ROI: The Key You Need - Heidi Cohen | Digital & Social Marketing | Scoop.it
Did you know that just measuring your content marketing ROI improves your results? To improve your content marketing check out this research and charts.
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Why Relevant External Links Matter to SEO Basics

Why Relevant External Links Matter to SEO Basics | Digital & Social Marketing | Scoop.it
Inbound and outbound links are still a major part of any seo campaign, Naperville and Chicago SEO Experts say (Why Relevant External Links Matter: Back to SEO Basics http://t.co/GIDpweyCnp)...
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3 Maxims of a Standout Company Blog

3 Maxims of a Standout Company Blog | Digital & Social Marketing | Scoop.it
You’ve just been tasked with generating new and engaging content that will lure prospective customers to your company. What do you do now?
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Facebook Extends Reach With New Advertising Platform

Facebook Extends Reach With New Advertising Platform | Digital & Social Marketing | Scoop.it
Facebook next week will unveil a new advertising platform designed to improve how marketers target and measure the advertisements they buy across the Web, according to people familiar with the company's plans.
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8 Ways to Use Hyperlapse Video from Instagram |

8 Ways to Use Hyperlapse Video from Instagram | | Digital & Social Marketing | Scoop.it
Does your business use Instagram? This article shows how businesses are using Hyperlapse video to engage Instagram followers with short-form video.
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Tip: Data isn’t sexy, but visual storytelling is

Tip: Data isn’t sexy, but visual storytelling is | Digital & Social Marketing | Scoop.it
I wanted to share a quick Social Fresh Conference insight from one of our speakers, Josh Karpf, Global Director of Social at Spotify. I thought this was a cool way to turn data into a visual story and would be useful...
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7 deadly sins of Google AdWords - iMediaConnection.com

7 deadly sins of Google AdWords - iMediaConnection.com | Digital & Social Marketing | Scoop.it
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A step-by-step guide to social direct response | SmartBlogs

A step-by-step guide to social direct response | SmartBlogs | Digital & Social Marketing | Scoop.it
A central part of any social media strategist’s job is to stay up-to-date with the latest changes in newsfeed algorithms, analytics features and paid post
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Pinterest Plans to Help Advertisers Track Performance

Pinterest Plans to Help Advertisers Track Performance | Digital & Social Marketing | Scoop.it
Pinterest today shared its latest plans for Promoted Pins, the social network’s advertising and monetization scheme. The company explains it will be updating its Privacy Policy on October 19, 2014... Keep reading →
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Content Marketing Minds: Top 7 Reasons Content Marketers Fail

Content Marketing Minds: Top 7 Reasons Content Marketers Fail | Digital & Social Marketing | Scoop.it
Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets?
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Why You Should Be Using Google AdWords > Peacock Virtual Solutions

Why You Should Be Using Google AdWords > Peacock Virtual Solutions | Digital & Social Marketing | Scoop.it
A Google AdWords campaign is absolutely essential to the success of your business. In the last few years alone, its popularity has grown substantially...
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