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10 Top Social Media Monitoring & Analytics Tools

10 Top Social Media Monitoring & Analytics Tools | Digital & Social Marketing | Scoop.it
Social media is quickly becoming a main focus of marketing for businesses.
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Digital & Social Marketing
resource and interactive channel for all things social media
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Why Your Content Marketing Should Be a Team Effort - StartupCollective

Why Your Content Marketing Should Be a Team Effort - StartupCollective | Digital & Social Marketing | Scoop.it
Making content marketing an organization-wide effort is well worth the investment. Here's how to do it right.
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3 Lessons Learned From a Titan of Copywriting - Copyblogger

3 Lessons Learned From a Titan of Copywriting - Copyblogger | Digital & Social Marketing | Scoop.it
To help expand your business, Brian Kurtz explains three copywriting lessons from one of the most successful direct marketing copywriters alive today.
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10 Tips for Social Media Managers

10 Tips for Social Media Managers | Digital & Social Marketing | Scoop.it
1. Content is king. The saying might be overused, but it's true. Rich media like images, videos and infographics perform best on all of the social channels. Don't have many of those assets?
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Tumblr to let your images get scanned for #brands

Tumblr to let your images get scanned for #brands | Digital & Social Marketing | Scoop.it
If you're the sort of person who's constantly posting photos containing #brands on social media, you might want to be aware that Tumblr wants to help companies track you. Companies attempting to...
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Maricarmen Husson's curator insight, August 18, 8:01 PM

Si eres el tipo de persona que está constantemente publicando fotos contienen #brands sobre medios de comunicación social, es posible que desee tener en cuenta que Tumblr quiere ayudar a las empresas a realizar un seguimiento. Las empresas que intentan comprender el sentimiento del cliente para su #brand no es nada nuevo, sino un nuevo acuerdo entre Tumblr y Ditto laboratorios profundizarán mediante el análisis de las fotos publicadas en la red de blogs en vez de texto.

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3 Keys to Creating Chemistry with Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy

3 Keys to Creating Chemistry with Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Digital & Social Marketing | Scoop.it
3 Keys to Creating Chemistry with Your Audience http://t.co/Yzfjybm5Jh
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Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation

Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation | Digital & Social Marketing | Scoop.it
There is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experimenting with your consumers.
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4 Ways to Improve Your Pinterest Marketing With Analytics |

4 Ways to Improve Your Pinterest Marketing With Analytics | | Digital & Social Marketing | Scoop.it
Do you use Pinterest to market your business? Do you use Pinterest analytics to help you market better? Most brands on Pinterest aren't tracking their metrics. The companies that do are finding optimized engagement. In this article I'll share four…
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Does Infographic Marketing Still Work? A Data Driven Answer

Does Infographic Marketing Still Work? A Data Driven Answer | Digital & Social Marketing | Scoop.it
I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results. The results were so
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Which Comes First, Branding or Marketing?

Which Comes First, Branding or Marketing? | Digital & Social Marketing | Scoop.it
Source After forming your company, your first instinct is probably to begin spreading the word as quickly as possible. Time passes, and before you know it, you’re focused entirely on marketing and …
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18 Instant Tips To Smarter Social Media Marketing Strategies

18 Instant Tips To Smarter Social Media Marketing Strategies | Digital & Social Marketing | Scoop.it
Realizing that it isn’t a trend going away anytime soon, more and more businesses are starting to utilize social media for marketing.
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When Customer Loyalty Isn't Enough, Turn to Word-of-Mouth

When Customer Loyalty Isn't Enough, Turn to Word-of-Mouth | Digital & Social Marketing | Scoop.it
According to a recent survey by digital business solutions provider Huzzah Media, repeat customers and word-of-mouth referrals are the best sources of revenue for 80 percent of small businesses. (#CustomerCarePoint - Word of Mouth,
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Why brands are un-friending Facebook to follow Twitter

Why brands are un-friending Facebook to follow Twitter | Digital & Social Marketing | Scoop.it
Red Bull, Heineken, MAC, Coca-Cola were one of the first brands realise the power of accumulating friends and fans on Facebook. But these giants are now turning away from Facebook. What is happening? Matthew Burns, Co-founder of 'eBench looks' may have the answer.
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The 6 Simple Step Checklist for Analyzing Your Competition

The 6 Simple Step Checklist for Analyzing Your Competition | Digital & Social Marketing | Scoop.it
The cool calculation of your competitors weaknesses is easier than ever with the web. Here 6 simple steps for analyzing your competition with social web data.
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Why Location-Based Social Media Monitoring is Critical

Why Location-Based Social Media Monitoring is Critical | Digital & Social Marketing | Scoop.it
If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? Learn how to use location-based social media monitoring, and why it's so important.
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4 Ways To Make Sure Your Marketing Makes A Killer First Impression

4 Ways To Make Sure Your Marketing Makes A Killer First Impression | Digital & Social Marketing | Scoop.it
There is an old adage that says "you never get a second chance to make a great first impression." Thankfully in my case I made a good (surely not great) first impression with my wife-to-be many moons ago. But I digress. If you're like most businesses, you have limited time, money and [...]
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12 Twitter Marketing Tips From the Pros |

12 Twitter Marketing Tips From the Pros | | Digital & Social Marketing | Scoop.it
Here are the latest Twitter marketing tips from pros. Use these to make a difference in your Twitter marketing today.
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7 Ways to Write a Killer Press Release

When you write a press release, you're working for the journalists, not for the company that you're trying to promote.
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Digital Marketing Salaries - 2014 Salary Guide

@UndercoverRec Check out our newest salary guide for the digital marketing sector and let us know your thoughts http://t.co/OQEJwHYLLm
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Will Your Company's Social Media Marketing Efforts Pay Off?

Will Your Company's Social Media Marketing Efforts Pay Off? | Digital & Social Marketing | Scoop.it
A decision tree to help you understand the probability that your company's social media strategy will or won't result in a positive return on investment.
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Facebook Ad Scheduling: What Marketers Need to Know |

Facebook Ad Scheduling: What Marketers Need to Know | | Digital & Social Marketing | Scoop.it
Do you use Facebook advertising? Do you want to control the times when your ads run? Facebook recently introduced an ad scheduling feature to let users choose what times of each day their ads run. In this post we'll explore what ad scheduling is…
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Twitter's Latest Experiment Puts Favorites in the Timeline, Users Not Impressed

Twitter's Latest Experiment Puts Favorites in the Timeline, Users Not Impressed | Digital & Social Marketing | Scoop.it
Twitter's latest experiment has some users seeing more cruft in their timeline.
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Digital Marketing through Facebook: Is this how it ends?

Digital Marketing through Facebook: Is this how it ends? | Digital & Social Marketing | Scoop.it
New Facebook algorithms mean that digital marketers are working harder for poorer results. Is this how it ends? (Digital Marketing through Facebook: Is this how it ends?
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The Four Motivations that Drive a Winning Brand

The Four Motivations that Drive a Winning Brand | Digital & Social Marketing | Scoop.it
Join our live webinar with Bruce Philp, renowned speaker, author, and principal at Heuristic Branding and Nick Stein, SVP of Marketing at Vision Critical to learn about the opportunities for companies to better understand their customers and build...
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19 Visual Social Media Secrets from the Pros [SlideShare]

19 Visual Social Media Secrets from the Pros [SlideShare] | Digital & Social Marketing | Scoop.it
Is your brand telling visual stories? Are you empowering your fans to create and share visual content for you?Brands who create and curate visual content are seeing wider reach, more sha...
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19 Do’s and Don’ts of Facebook Marketing

19 Do’s and Don’ts of Facebook Marketing | Digital & Social Marketing | Scoop.it
Want some solid advice on how to use a Facebook Page? Then you've come to the right post (written by my good friend, Scott Ayres of PostPlanner). He's come up with 19 do's and don'ts for Facebook Pages.
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