Although 80 percent of small and mid-size businesses plan to use social media more this year, other stats prove they aren't doing a good job of engaging customers on it. (56% of customer tweets to companies are ignored!
"Government of the people, by the people, for the people." "Blood, sweat and tears." "I came, I saw, I conquered." What do these words have in common? Have you noticed how only three examples were used above?
Only 2 million people in this country own horses, so just by selling a horse-specific product you've screened out more than 99% of the population. Does it make sense then to go on a mass market medium like Facebook?
Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.
At any given second, you can roll your office chair up to a computer, whip out your phone or connect through your gaming console to find news about sports (RT @SMsports: The Power of Social Media in Sports #smsports #digisport
At the beginning of this year, Facebook overtook Google Maps as the most-used mobile app in the U.S. The social network giant also recently introduced a controversial new mobile interface, Facebook Home.
LinkedIn wants to help you stay in touch with all of your former colleagues, current business partners and potential future employers in one culled together web feature and standalone iOS app called LinkedIn Contacts.
Social media strategy when aligned with your business goals, will generate your brand powerful results. Leading with strategy is the same as leading elegantly in a dance. The wrong step can spell disaster.