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"I'm Your Biggest Fan!" - How to Use Social Media to Build an Army of Superfans

"I'm Your Biggest Fan!" How to use social media to build an army of Superfans! FREE WEBINAR http://t.co/l6mDiZ7H
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Digital & Social Marketing
resource and interactive channel for all things social media
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Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business

Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business | Digital & Social Marketing | Scoop.it
Learn why 10 founders from the Young Entrepreneur Council (YEC) say they aren’t yet ready to leave Facebook behind for their businesses.
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13 Expert Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC]

13 Expert Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC] | Digital & Social Marketing | Scoop.it
Social media and email are two of the most popular and effective digital marketing strategies, but both are much more effective when used as part of an integrating marketing campaign.
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AdWords Callouts – How Are They Performing to Date?

AdWords Callouts – How Are They Performing to Date? | Digital & Social Marketing | Scoop.it
Lots of clients have adopted Google callouts as part of their copy strategy, but how are they performing so far?
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Four Ways to Help Guest Writers Contribute Great Content for Your Company Blog

Four Ways to Help Guest Writers Contribute Great Content for Your Company Blog | Digital & Social Marketing | Scoop.it
Content - A company's blog is no longer the voice of one person. It's the voice of many telling the story of your brand. How can you keep your blog current and ...
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3 Building Blocks for Content and Search Marketing Success

3 Building Blocks for Content and Search Marketing Success | Digital & Social Marketing | Scoop.it
Content has become the catalyst that drives demand and fuels search and digital marketing campaigns.
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Moving the Dial with Curated Content | Search Engine Journal

Moving the Dial with Curated Content | Search Engine Journal | Digital & Social Marketing | Scoop.it
Learn how to increase your brand's web rankings with curated content.
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5 Statistics that Define the Digital Marketing Landscape in 2014 - Corporate Eye

5 Statistics that Define the Digital Marketing Landscape in 2014 - Corporate Eye | Digital & Social Marketing | Scoop.it
Learn the five areas of marketing that will dominate digital marketing in 2014 based on five statistics.
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The Future And Challenges Of Tag Management

The Future And Challenges Of Tag Management | Digital & Social Marketing | Scoop.it
Contributor Hollis Thomases brings us part five of a multi-part series diving deep into tag management -- what it is, how it works, how to find a partner and how you can benefit.
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How to Create a Content Marketing Strategy From Your Existing SEO Content

How to Create a Content Marketing Strategy From Your Existing SEO Content | Digital & Social Marketing | Scoop.it
the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, or e-books.
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Tumblr Has Emerged As The Most Teen-Centric Social Network

Tumblr Has Emerged As The Most Teen-Centric Social Network | Digital & Social Marketing | Scoop.it
Tumblr demographics: Tumblr is the most teen-centric social network.
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B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines

B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines | Digital & Social Marketing | Scoop.it
It goes without saying that Facebook is most commonly associated with consumer marketing since it's hardly a place for industrial engineers to talk about the
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Tumblr Debuts Its First Desktop App On The Mac App Store | TechCrunch

Tumblr Debuts Its First Desktop App On The Mac App Store | TechCrunch | Digital & Social Marketing | Scoop.it
On the heels of the release of Apple's new Mac OS, OS X Yosemite, blogging platform Tumblr has just rolled out its first official desktop application with the..
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6 Tips for Wooing Customers with an Enchanting Business Blog

6 Tips for Wooing Customers with an Enchanting Business Blog | Digital & Social Marketing | Scoop.it
Getting your blog readers to fall head-over-heels in love with your company, may sound like a daunting, perhaps impossible, task. But it really doesn’t need to be. You just need to observe a few simple rules.
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Social Sites Gaining Market Share Faster Than Search Engines

Social Sites Gaining Market Share Faster Than Search Engines | Digital & Social Marketing | Scoop.it
The 2014 holiday shopping season is fast approaching, and the major social networks are about to see greater competition for ad revenue, according to Adobe. Here's how the companies stacked up in the third quarter of 2014.
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Digital & Social Marketing | Scoop.it
Get data, examples, and hacks for generating quality leads from SlideShare.
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10 Rules for Making the Most of User-Generated Content

10 Rules for Making the Most of User-Generated Content | Digital & Social Marketing | Scoop.it
Done the right way, integrating user-generated content (UGC) can be a key element in creating a standout and successful marketing campaign. UGC enables a brand to tell its story using the voice of the customer, and as such, it is becoming a trusted source buyers look to when making a purchasing decision. Consider the following guidelines to successfully integrate fan content into your next social campaign.
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5 Reasons Why Content Marketing Should Elevate Your Email Program

5 Reasons Why Content Marketing Should Elevate Your Email Program | Digital & Social Marketing | Scoop.it
Email marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between email and content.
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The Importance of Market Intelligence For CMOs

The Importance of Market Intelligence For CMOs | Digital & Social Marketing | Scoop.it
The role of market intelligence has never been more important for CMOs. ;
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Do You Have to be 'Modern' to be a Great Marketer?

Do You Have to be 'Modern' to be a Great Marketer? | Digital & Social Marketing | Scoop.it
Do things that are current. You'll win if you do. A Forrester Research study commissioned by Oracle finds that organizations embracing a modern marketing strategy make more money, are seen as industry leaders and create better workplace environments.
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Dealing With Onsite Duplicate Content Issues

One of the biggest reasons for lost traffic and rankings can be duplicate content. Here are some tips for fixing this problem.
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7 content marketing myths you should abandon

7 content marketing myths you should abandon | Digital & Social Marketing | Scoop.it
These common beliefs won't help you, and they could even damage your brand.
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Inside Pinterest: The Coming Ad Colossus That Could Dwarf Twitter And Facebook

Inside Pinterest: The Coming Ad Colossus That Could Dwarf Twitter And Facebook | Digital & Social Marketing | Scoop.it
Facebook monetizes the past. Twitter the present. Pinterest, by organizing your wishes and dreams, can identify what you might do or buy in the future. That's a model worth $5 billion for the social network with almighty Google in its sights.
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