Everyday people share millions of significant moments on social media, and the challenge often facing brands is how to be included in these shared moments.After all, the voices of your customers and fans are the most powerful in telling your story to ultimately convert new customers. Here are seven tips for driving social engagement to do just that:
Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017.
By harnessing the power of their respective audiences to help each other, brands can have fun while also broadening their reach and building their customer loyalty. As major chains have demonstrated in recent years, when businesses can agree to work together in a way that benefits customers, everyone wins.
Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization efforts aren’t coming soon.