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B2B Marketing Stats for Twitter, Facebook, and LinkedIn | Social Media Today

B2B Marketing Stats for Twitter, Facebook, and LinkedIn | Social Media Today | Digital & Social Marketing | Scoop.it
Jennifer Wong Here's some exciting material for marketers who love to look into the numbers to find trends and anomalies outside the typical plan.
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Digital & Social Marketing
resource and interactive channel for all things social media
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The Social Media Advertising Guide for Twitter, Facebook and LinkedIn

The Social Media Advertising Guide for Twitter, Facebook and LinkedIn | Digital & Social Marketing | Scoop.it
Social media is an effective paid digital channel. Here's a look at social media advertising options and best practices for Twitter, Facebook and LinkedIn.
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Why All Your Employees Are the Social Marketers of the Future - AdAge.com

Why All Your Employees Are the Social Marketers of the Future - AdAge.com | Digital & Social Marketing | Scoop.it
Why All Your Employees Are the Social Marketers of the Future
AdAge.com
Dear social media pioneers: You have set a high bar for social media marketing, but now brands are catching up.
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10 Things That Make A Digital Strategist Geek Out

10 Things That Make A Digital Strategist Geek Out | Digital & Social Marketing | Scoop.it
Check out AIA Worldwide's take on what makes Digital Strategists geek out. You can also search and apply for digital jobs at our London-based agency.

Via AIA Worldwide
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A Practical Guide to Writing an Effective Social Media Policy

A Practical Guide to Writing an Effective Social Media Policy | Digital & Social Marketing | Scoop.it
Four key considerations to keep in mind when crafting a social policy for your organization.
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Is Content Marketing Worth the Squeeze? 61% of Consumers Prefer It

Is Content Marketing Worth the Squeeze? 61% of Consumers Prefer It | Digital & Social Marketing | Scoop.it
Think content marketing isn't worth your time? Think again, because data proves that your customers think so.
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A Day In The Life Of A Marketer 09/29/2014

A Day In The Life Of A Marketer 09/29/2014 | Digital & Social Marketing | Scoop.it
A Day In The Life Of A Marketer - 09/29/2014
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Orchestrating Content Marketing On A Global Scale

Orchestrating Content Marketing On A Global Scale | Digital & Social Marketing | Scoop.it
Columnist Rebecca Lieb discusses the necessary ingredients for a successful global content marketing initiative.
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The Anatomy of Your Digital Marketing Dream Team - Digital Marketing Institute IE

The Anatomy of Your Digital Marketing Dream Team - Digital Marketing Institute IE | Digital & Social Marketing | Scoop.it
According to a recent report by UPC, 59% of businesses plan to hire digital professionals in the next 18 to 24 months. But with limited resources and time, finding the perfect digital mix can be tricky.
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How Social Media Can Influence High-Stakes Business Decisions

How Social Media Can Influence High-Stakes Business Decisions | Digital & Social Marketing | Scoop.it
Social media is more than just amassing likes. Companies are using advanced social techniques to rehabilitate corporate reputations, uncover ideas for breakthrough products, and figure out what competitors are up to.
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Pinterest Analytics Explained - A Simple Guide for Beginners

A short presentation for my weekly mini-webinars. Learn more and sign up here: http://www.johnhaydon.com/subscribe/
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Imgur's Native Ads Get Between 1% and 4% Engagment Rate

Imgur's Native Ads Get Between 1% and 4% Engagment Rate | Digital & Social Marketing | Scoop.it
Native content doesn't just have to come in the form of written stories: Digital image platform Imgur says it knows how to get audiences to pay attention with pictures and GIFs.
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Two Critical Actions That Distinguish Great Content Marketers

Two Critical Actions That Distinguish Great Content Marketers | Digital & Social Marketing | Scoop.it
Find out what 2 critical actions distinguish great content marketers from the rest. In looking back over his life and career so far, Joe Pulizzi says putting those same concepts into practice helpe...
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How to Use Animated GIFs on Twitter (While Muttering Obscenities Every Step of the Way)

How to Use Animated GIFs on Twitter (While Muttering Obscenities Every Step of the Way) | Digital & Social Marketing | Scoop.it
Some people think animated GIFs are stupid. Some find them charming. Possibly because of this rift, Twitter seems caught in a pictorial purgatory that makes everyone unhappy.
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4 Native Ads the Media's Talking About

4 Native Ads the Media's Talking About | Digital & Social Marketing | Scoop.it
Native advertising is perhaps the biggest trend in advertising.
According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017.
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A Guide to Leading Social Media Marketing Across the C-Suite | 8020 Blog

A Guide to Leading Social Media Marketing Across the C-Suite | 8020 Blog | Digital & Social Marketing | Scoop.it
Who leads #socialmedia in an organization? @PeterFriedman explains: : http://t.co/wlhn10rJJp via @theCEOmagazine
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6 Ingredients for Your Next Perfect Social Media Post

6 Ingredients for Your Next Perfect Social Media Post | Digital & Social Marketing | Scoop.it
The posts that you share on Social Media are the key to increasing the engagement, traffic, and awareness of your brand online.
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Why You Should Care That Google Ended Its Mandatory Google+ Integration

Why You Should Care That Google Ended Its Mandatory Google+ Integration | Digital & Social Marketing | Scoop.it
The mass enrollment of all Google users into Google+ has been quietly discontinued. What does that change mean for marketers? Read the full article at MarketingProfs
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Why Authority Marketing Will Replace Reputation Management

Why Authority Marketing Will Replace Reputation Management | Digital & Social Marketing | Scoop.it
In today's business world, maintaining a good reputation is crucial for success. Moreover, thanks to the presence of social media and the speed in which news makes its rounds, ensuring your company...
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Friends or Foes? How Partnering with Your Competitors Can Boost Social Media ROI

By harnessing the power of their respective audiences to help each other, brands can have fun while also broadening their reach and building their customer loyalty. As major chains have demonstrated in recent years, when businesses can agree to work together in a way that benefits customers, everyone wins.
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7 social media marketing rules for brands

the deck i presented at Social Media Week Mumbai on 24th Sept 2014...covering 7 social media rules for brands (RT @famuyideolawale: 7 social media marketing rules for brands by @rajdeepc #brand #consumerengagement
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How Twitter Is Turning GIFs Into Cash

How Twitter Is Turning GIFs Into Cash | Digital & Social Marketing | Scoop.it
Glenn Brown, senior director of content partnerships and Amplify at Twitter, spoke with Mashable about the ad program and Twitter's purchase of SnappyTV.
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How to Use the New Twitter Analytics Dashboard | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Use the New Twitter Analytics Dashboard | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Digital & Social Marketing | Scoop.it
Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. Learn how to access this data so you can perform an insane amount of powerful social analysis.
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Have you committed these 8 social media crimes?

Have you committed these 8 social media crimes? | Digital & Social Marketing | Scoop.it
Common social media pitfalls can ruin otherwise good campaigns, but pros can avoid digital offenses by following these tips for branding success.
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5 Facebook Ad Split Tests to Cut Lead Acquisition Costs |

5 Facebook Ad Split Tests to Cut Lead Acquisition Costs | | Digital & Social Marketing | Scoop.it
Do you use Facebook ads to promote your business? This article explains how five split tests help discover your ideal target audience on Facebook.
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7 Key Ingredients of an Integrated Digital Marketing Strategy

7 Key Ingredients of an Integrated Digital Marketing Strategy | Digital & Social Marketing | Scoop.it
7 key ingredients which must be effectively incorporated into every digital marketing strategy to successfully drive business growth.
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Barbara Chapuis's curator insight, September 30, 12:04 AM

Integrated Digital Marketing Strategy or Inbound Marketing...