Digital & Social ...
Follow
Find
62.0K views | +85 today
 
Scooped by Baochi
onto Digital & Social Marketing
Scoop.it!

Facebook Doesn't Need A Phone. It Wants Them All

Facebook Doesn't Need A Phone. It Wants Them All | Digital & Social Marketing | Scoop.it
Here's how Zuck's pulling the mobile experience away from Android and iOS and into his social network's apps.
more...
No comment yet.
Digital & Social Marketing
resource and interactive channel for all things social media
Curated by Baochi
Your new post is loading...
Your new post is loading...
Scooped by Baochi
Scoop.it!

How Companies Fail With Social Media Metrics

How Companies Fail With Social Media Metrics | Digital & Social Marketing | Scoop.it
Social Media - Two schools of thought dominate the social media analysis landscape. Unfortunately, organizations that subscribe to either often end up with misleading data.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Analysis of Google's Own Blogging Practices Settles the Question Once and for ... - Business 2 Community

Analysis of Google's Own Blogging Practices Settles the Question Once and for ... - Business 2 Community | Digital & Social Marketing | Scoop.it
Analysis of Google's Own Blogging Practices Settles the Question Once and for ...Business 2 Community“Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Facebook Vows to Destroy Click Bait and the Results Could Be Shocking

Facebook Vows to Destroy Click Bait and the Results Could Be Shocking | Digital & Social Marketing | Scoop.it
Facebook says it’s growing tired of some publisher’s bait-for-click tactics and wants to reduce the amount of sensationalized content that appears in users’ news feeds. It won’t be easy, though.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Twitter: keep your analytics for brands only | Opinion | Marketing Week

Twitter: keep your analytics for brands only | Opinion | Marketing Week | Digital & Social Marketing | Scoop.it
Opening up the analytics dashboard to everyone cheapens its value.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Brands: Consumers Don't Want to Be Your BFF in Social (They Want Help)

Chat has become a popular way for brands to interact with consumers, but the new trend of "chatvertising" may backfire, Rosenberg writes.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

How to Build Your Audience on YouTube

How to Build Your Audience on YouTube | Digital & Social Marketing | Scoop.it
If I had a dollar for every time someone told me they wanted a viral video, I’d be rich. But here’s the problem…
more...
No comment yet.
Scooped by Baochi
Scoop.it!

The Anatomy of a Solid Inbound Marketing Campaign

The Anatomy of a Solid Inbound Marketing Campaign | Digital & Social Marketing | Scoop.it
Inbound marketing campaigns. You’ve heard the phrase; you know you should use them, but what are they? What components are included in the campaign and how do you execute the appropriate steps to b…
more...
No comment yet.
Scooped by Baochi
Scoop.it!

The 3Ps of Great Connected Marketing | Project Reconnect

The 3Ps of Great Connected Marketing | Project Reconnect | Digital & Social Marketing | Scoop.it
The 3Ps of Great Connected Marketing | Project Reconnect http://t.co/BLpnXJf1Ec
more...
Jacqueline Taylor-Adams's curator insight, Today, 12:20 PM

Must Read. If you feel you are engaging all the right marketing tactics, but are not generating the leads, conversions, and/or loyalty that you desire, then maybe your off your Ps.


What drew me in? "Connected" in the headline.  Beyond being digitally connected, many times one may not feel connected to the audience. Then, an entire mind shift happened when I read the words on the image, "WE NEED TO THINK OF PEOPLE AS PART OF OUR BRANDS, NOT AS OUR 'CONSUMERS."


Minakshi presents The 3Ps of Great Connected Marketing across Purpose, Principles, and Participation in a three minute read that goes in depth with a great SlideShare and video. Here's some wisdom I that connected with me:


  • Making a profit isn't compelling to anyone outside of your company
  • For your customers... products and services are simply a means to an end
  • As a result, our role as marketers isn’t to make better things; rather, it’s to make things better – to make valuable contributions to people’s lives
  • Top marketers consistently highlight traits like transparency, sincerity and integrity
  • In a ‘media’ environment that is increasingly dominated by user-controlled devices...something more interesting, compelling and valuable than your advert is only a quick finger movement away.
  • Above all, brands need to demonstrate empathy
  • We need to replace interruption with interaction.


Well, I'm pretty sure I've wet your appetite for details! So, go forth and learn. (imagine me doing Dr. Spok's Romulan gesture! lol)


_______________________________

commentary by Marketing Strategist, Jacqueline Taylor-Adams


#breakingnews IAMPROFIT discount has been extended! Save 15% off your entire purchase* of great deals at the Do Business Online Store (they have just what you need to effectively do business online)

Scooped by Baochi
Scoop.it!

The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Digital & Social Marketing | Scoop.it
It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of plane travel was pushing the boundaries for other humans within adjacent nostril range!
more...
No comment yet.
Scooped by Baochi
Scoop.it!

4 Social Media Marketing Tips You Can Use Now

4 Social Media Marketing Tips You Can Use Now | Digital & Social Marketing | Scoop.it
Discover if you are using these 4 of the most basic social media marketing tips. If not, your competitors are ...
more...
No comment yet.
Scooped by Baochi
Scoop.it!

9 Stats That Will Change Your Mind About Email Marketing

9 Stats That Will Change Your Mind About Email Marketing | Digital & Social Marketing | Scoop.it
Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is… (email is alive!
more...
No comment yet.
Scooped by Baochi
Scoop.it!

35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Digital & Social Marketing | Scoop.it
Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

14 Social Media Tools Used by Marketing Pros |

14 Social Media Tools Used by Marketing Pros | | Digital & Social Marketing | Scoop.it
Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing. (Social Media Tools: 14 Social Media Tools Used by Marketing Pros | Social Media Examiner: Tags: ...
more...
No comment yet.
Scooped by Baochi
Scoop.it!

7 Techniques for Embedding Social Media Content | SEJ

7 Techniques for Embedding Social Media Content | SEJ | Digital & Social Marketing | Scoop.it
All the major social networks allow their content to be embedded elsewhere online, here's how to use this content effectively.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

An Inside Look at LinkedIn’s ‘Unbundling’ Mobile Strategy

An Inside Look at LinkedIn’s ‘Unbundling’ Mobile Strategy | Digital & Social Marketing | Scoop.it
LinkedIn has embraced a multi-app strategy and now has a family of six separate apps -- from job search to tailored news -- but is there such a thing as too many apps?
more...
No comment yet.
Scooped by Baochi
Scoop.it!

5 cloud computing tools that have influenced marketing - iMediaConnection.com

5 cloud computing tools that have influenced marketing - iMediaConnection.com | Digital & Social Marketing | Scoop.it
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Twitter Redesigns Signup Process to Entice New Users

Twitter Redesigns Signup Process to Entice New Users | Digital & Social Marketing | Scoop.it
Twitter is trying to ease the pain for new users to create an account, hoping it will persuade them to sign up and stick around.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge | Digital & Social Marketing | Scoop.it
Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest brand-activist mashup, Dr.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

The Marketer's Guide to Using Quizzes to Reach and Engage Your Audience - Copyblogger

The Marketer's Guide to Using Quizzes to Reach and Engage Your Audience - Copyblogger | Digital & Social Marketing | Scoop.it
Discover effective ways to use quizzes in your marketing to drive traffic to your website and teach you vital information about potential customers.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

9 Blogging Tools Every Blogger Should Be Using |

9 Blogging Tools Every Blogger Should Be Using | | Digital & Social Marketing | Scoop.it
Are you looking for blogging tools that can enhance your blog, help with your marketing and help you focus? We asked top bloggers to share their favorite tools. In this article you'll find 9 blogging tools to check out. Use BuzzSumo for content…
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Potential customers ignoring your ads? Try content marketing!

Potential customers ignoring your ads? Try content marketing! | Digital & Social Marketing | Scoop.it
The case for content marketing: 80% of business decision makers prefer to get company information via articles rather than advertisements. (Blogpost: Potential customers ignoring your ads? Try content marketing!
more...
No comment yet.
Scooped by Baochi
Scoop.it!

50 Expert Tips for Getting Started on Social Media

50 Expert Tips for Getting Started on Social Media | Digital & Social Marketing | Scoop.it
Getting started on social media? Check out these 50 expert tips for creating a successful social media strategy.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Data analytics – the core of successful digital marketing - exploreB2B

Whenever you start thinking about strategizing a digital marketing campaign for any new organization or brand, innumerable ideas may have whirled in your mind! You may have wisely sorted out ...
more...
No comment yet.
Scooped by Baochi
Scoop.it!

6 Social Media Tips That Will Improve Your Marketing

6 Social Media Tips That Will Improve Your Marketing | Digital & Social Marketing | Scoop.it
Do you know when you need to put a period in front of your tweets? Bring your social media strategies up to speed with this useful list of unique tips. (Great tips.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

5 Things CIOs Should Know About Digital Signage

5 Things CIOs Should Know About Digital Signage | Digital & Social Marketing | Scoop.it
Here are five things you need to know about digital signs, which will soon feature bandwidth-hogging video files that need to be linked to back-end systems and consumer smartphones.
more...
No comment yet.