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The best social media advice for 2013 | Articles | Home

The best social media advice for 2013 | Articles | Home | Digital & Social Marketing | Scoop.it
Social media thought leaders offer their top tips for next year. Take a look before you sit down to plan your strategy. (RT @Margeee57: With the new year comes new social media etiquette.
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7 Sins of Social Media Marketing

7 Sins of Social Media Marketing | Digital & Social Marketing | Scoop.it
Whether your brand is too boring, too tone-deaf or too promotional, your social media approach can’t be an afterthought.
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Funny or Die's Top 5 Tips to Attract Followers on Instagram

Have you heard the one about Dave Franco, Christopher Mintz-Plasse and LG's G2 smart phone?
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The Title Makes the Post Viral

The Title Makes the Post Viral | Digital & Social Marketing | Scoop.it
When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are very forgiving when it comes to reading possibly stilted, "robotic," keyword-explicit headlines and articles, but Google is not.
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Are You Losing Followers by Not Timing Your Social Media Posts Correctly?

Are You Losing Followers by Not Timing Your Social Media Posts Correctly? | Digital & Social Marketing | Scoop.it
Social media marketing is fluid and effective tactics change from platform to platform. Are you timing your tweets, posts and updates in a way that exposes them to the most eyeballs and opportunities for engagement? If not, your timing may be off.
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Facebook is testing keyword search on older posts

Facebook is testing keyword search on older posts | Digital & Social Marketing | Scoop.it
If you ever find yourself trying to remember just exactly what restaurant your friend recommended on Facebook several months ago, you might be able to do
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Google Stops Showing Authorship in Search Results

Google Stops Showing Authorship in Search Results | Digital & Social Marketing | Scoop.it
Google today stopped showing authorship in search results, meaning articles will no longer include a link to the Google+ profile of their author. The company says that it found the...
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Quora Turned Into Something Its Cofounders Didn't Expect

Quora Turned Into Something Its Cofounders Didn't Expect | Digital & Social Marketing | Scoop.it
The Quora cofounder didn't think his service would pan out the way it did.
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11 Creative Brands Using Instagram’s Hyperlapse App

11 Creative Brands Using Instagram’s Hyperlapse App | Digital & Social Marketing | Scoop.it
This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visual content, and their...
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The Experts Guide to Repurposing Content For Your B2B Blog

The Experts Guide to Repurposing Content For Your B2B Blog | Digital & Social Marketing | Scoop.it
Did you write an awesome blog post that just didn’t get the traffic it deserved? Or maybe you wrote a piece that was a big hit on social media and deserves a second debut?
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25 Actionable Items for Successful Video Marketing

25 Actionable Items for Successful Video Marketing | Digital & Social Marketing | Scoop.it
Successful video marketing may seem overwhelming. Here is a list of actionable tips you can start implementing now to get you started.
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How Many People See Your Tweets? Twitter Opens Its Nifty Analytics Dashboard To Everyone | TechCrunch

How Many People See Your Tweets? Twitter Opens Its Nifty Analytics Dashboard To Everyone | TechCrunch | Digital & Social Marketing | Scoop.it
Back in July, Twitter launched a really nifty analytics dashboard. A bit like Google Analytics for tweets, it allows you to gauge the performance of each and..
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Pinterest Secrets: Images that Receive the Best Engagement

Pinterest Secrets: Images that Receive the Best Engagement | Digital & Social Marketing | Scoop.it
There are some types of images that lead to more engagement, clicks, and purchases than others. Here are some Pinterest secrets for image sharing.
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7 Tactics for Creating the Perfect Social Media Strategy #HMSBlog

7 Tactics for Creating the Perfect Social Media Strategy #HMSBlog | Digital & Social Marketing | Scoop.it
In this Marketing Solution I'm sharing the 7 big-picture tactics you need to create and manage the perfect social media strategy.
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How to Meet Highly Influential People Through Social Media

Social media is more crowded than ever before. Use one journalist's trick to create real relationships in the midst of all the noise.
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Vine: Short Videos and What Marketers Need to Know |

Vine: Short Videos and What Marketers Need to Know | | Digital & Social Marketing | Scoop.it
Social Media Marketing Podcast 108, in this episode Zach King shares how he uses Vine video.
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Using Twitter and Pinterest analytics to build engaging content strategies

Using Twitter and Pinterest analytics to build engaging content strategies | Digital & Social Marketing | Scoop.it
The news this week that Twitter has opened up its analytics platform to all is a welcome one for all marketers that value data validation within their decision making process.
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The Shift to Native Advertising in One Awesome Infographic

The Shift to Native Advertising in One Awesome Infographic | Digital & Social Marketing | Scoop.it
MDG Advertising is responsible for this massive, glossy infographic about the importance of native advertising for content marketers, featuring social media, metrics, and the future of native.
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How To Pick The Best Keywords For Your SEO And Content Marketing Strategy

How To Pick The Best Keywords For Your SEO And Content Marketing Strategy | Digital & Social Marketing | Scoop.it
I found myself at a neighborhood Harvest Party last night in Drexel Hill, PA that was well-attended by many people that I had not previously met.
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What marketers can learn from the ALS Ice Bucket Challenge

What marketers can learn from the ALS Ice Bucket Challenge | Digital & Social Marketing | Scoop.it
What can marketers learn from the Ice Bucket Challenge? That was the question that inspired last week’s panel on CBC’s The National.
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These 4 Companies Prove That Content Marketing Is Essential to Startups

These 4 Companies Prove That Content Marketing Is Essential to Startups | Digital & Social Marketing | Scoop.it
Gone are the days when a startup could just throw content out there and count on keyword optimization to drive fresh traffic and leads; the digital landscape has grown more competitive, and publishers of all kinds have had to up their game to stand out.
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LinkedIn’s Jason Miller: What Makes a World-Class Content Strategy

LinkedIn’s Jason Miller: What Makes a World-Class Content Strategy | Digital & Social Marketing | Scoop.it
A world-class content strategy typically goes far beyond the digital space. People talk about it, remember it, and most importantly, act on it.
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The case for content marketing over traditional advertising [video]

The case for content marketing over traditional advertising [video] | Digital & Social Marketing | Scoop.it
“You know that long copy sells more than short copy.” – David Ogilvy David Ogilvy is a legend in advertising. He built one of the largest advertising agencies in the world and left behind a legacy of effective selling principles.
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Facebook Targets Ads Based on Cell Signal Strength

Advertisers can now target their Facebook ads based on how strong someone's phone signal is.
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A-Z: The Pinterest Marketing Dictionary

A-Z: The Pinterest Marketing Dictionary | Digital & Social Marketing | Scoop.it
Believe it or not, Pinterest marketing isn’t just pinning pretty pictures and hoping for the best.
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12 Writers Who Are Using Google+ in Cool Ways

12 Writers Who Are Using Google+ in Cool Ways | Digital & Social Marketing | Scoop.it
New to Google+ and not sure what to post? Use these writers and G+ rockstars as inspiration.
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