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Does social media really kill productivity?

Does social media really kill productivity? | Digital & Social Marketing | Scoop.it
One calculation claims social media costs the U.S. economy $650 billion per year -- but blame human nature, not the technology (Does social media really kill productivity?
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Digital & Social Marketing
resource and interactive channel for all things social media
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Study: 81% of CMOs Are Confident They'll Meet Revenue Goals | CMO Strategy - Advertising Age

CMO Council report shows over half of marketers plan to boost their marketing budgets over the next 12 months. http://t.co/IJhOn2satH
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3 Most Common Mobile Marketing Mistakes

3 Most Common Mobile Marketing Mistakes | Digital & Social Marketing | Scoop.it
Mobile UX is an altogether different experience that many designers fail to understand, as they make a futile bid to shrink all the functionality of the desktop version into a small mobile screen.
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Most Coveted Digital Marketing Skills for 2014 [infographic]

Most Coveted Digital Marketing Skills for 2014 [infographic] | Digital & Social Marketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014. (Analytics takes the cake for being the #1 most coveted skill for digital marketing talent!
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How to Beat Growth Targets Using Customer Lifecycle Management

How to Beat Growth Targets Using Customer Lifecycle Management | Digital & Social Marketing | Scoop.it
In a previous post on customer lifecycle management, we covered the first stages from acquisition through delivery.
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Interactive Infographics: A Trend Returning?

Interactive Infographics: A Trend Returning? | Digital & Social Marketing | Scoop.it
Interactive infographic is not just a pretty way of displaying data. The social share results you see for some of the infographics made by brands are just astonishing!
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How to Meet Highly Influential People Through Social Media

Social media is more crowded than ever before. Use one journalist's trick to create real relationships in the midst of all the noise.
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Vine: Short Videos and What Marketers Need to Know |

Vine: Short Videos and What Marketers Need to Know | | Digital & Social Marketing | Scoop.it
Social Media Marketing Podcast 108, in this episode Zach King shares how he uses Vine video.
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Using Twitter and Pinterest analytics to build engaging content strategies

Using Twitter and Pinterest analytics to build engaging content strategies | Digital & Social Marketing | Scoop.it
The news this week that Twitter has opened up its analytics platform to all is a welcome one for all marketers that value data validation within their decision making process.
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The Shift to Native Advertising in One Awesome Infographic

The Shift to Native Advertising in One Awesome Infographic | Digital & Social Marketing | Scoop.it
MDG Advertising is responsible for this massive, glossy infographic about the importance of native advertising for content marketers, featuring social media, metrics, and the future of native.
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How To Pick The Best Keywords For Your SEO And Content Marketing Strategy

How To Pick The Best Keywords For Your SEO And Content Marketing Strategy | Digital & Social Marketing | Scoop.it
I found myself at a neighborhood Harvest Party last night in Drexel Hill, PA that was well-attended by many people that I had not previously met.
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What marketers can learn from the ALS Ice Bucket Challenge

What marketers can learn from the ALS Ice Bucket Challenge | Digital & Social Marketing | Scoop.it
What can marketers learn from the Ice Bucket Challenge? That was the question that inspired last week’s panel on CBC’s The National.
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These 4 Companies Prove That Content Marketing Is Essential to Startups

These 4 Companies Prove That Content Marketing Is Essential to Startups | Digital & Social Marketing | Scoop.it
Gone are the days when a startup could just throw content out there and count on keyword optimization to drive fresh traffic and leads; the digital landscape has grown more competitive, and publishers of all kinds have had to up their game to stand out.
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LinkedIn’s Jason Miller: What Makes a World-Class Content Strategy

LinkedIn’s Jason Miller: What Makes a World-Class Content Strategy | Digital & Social Marketing | Scoop.it
A world-class content strategy typically goes far beyond the digital space. People talk about it, remember it, and most importantly, act on it.
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The 6 Step Social Media Marketing Strategy Plan for Your Business.

The 6 Step Social Media Marketing Strategy Plan for Your Business. | Digital & Social Marketing | Scoop.it
A social media plan includes many of the same elements of a traditional marketing plan.
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6 Rules Of Trade Show Guerilla Marketing

6 Rules Of Trade Show Guerilla Marketing | Digital & Social Marketing | Scoop.it
I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference.
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Content Marketing Strategies: 2 Simple Steps To Lower Your Home Page Bounce Rates - Social Media Strategies & Techniques For Business Professionals

Content Marketing Strategies: 2 Simple Steps To Lower Your Home Page Bounce Rates - Social Media Strategies & Techniques For Business Professionals | Digital & Social Marketing | Scoop.it
2 Simple Steps To get Lower Home Page Bounce Rates http://t.co/Yzx958lTLZ #contentmarketing #sm
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You Can Run But You Can't Hide From Facebook's Creepy New Feature

You Can Run But You Can't Hide From Facebook's Creepy New Feature | Digital & Social Marketing | Scoop.it
If you've been on Facebook since you were a teenager, we've got some bad news for you: Facebook is reportedly working on a feature that will let your friends search through your old posts ... by keyword.

Bloomberg reported Thursday that the compa...
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7 Sins of Social Media Marketing

7 Sins of Social Media Marketing | Digital & Social Marketing | Scoop.it
Whether your brand is too boring, too tone-deaf or too promotional, your social media approach can’t be an afterthought.
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Funny or Die's Top 5 Tips to Attract Followers on Instagram

Have you heard the one about Dave Franco, Christopher Mintz-Plasse and LG's G2 smart phone?
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The Title Makes the Post Viral

The Title Makes the Post Viral | Digital & Social Marketing | Scoop.it
When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are very forgiving when it comes to reading possibly stilted, "robotic," keyword-explicit headlines and articles, but Google is not.
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Are You Losing Followers by Not Timing Your Social Media Posts Correctly?

Are You Losing Followers by Not Timing Your Social Media Posts Correctly? | Digital & Social Marketing | Scoop.it
Social media marketing is fluid and effective tactics change from platform to platform. Are you timing your tweets, posts and updates in a way that exposes them to the most eyeballs and opportunities for engagement? If not, your timing may be off.
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Facebook is testing keyword search on older posts

Facebook is testing keyword search on older posts | Digital & Social Marketing | Scoop.it
If you ever find yourself trying to remember just exactly what restaurant your friend recommended on Facebook several months ago, you might be able to do
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Google Stops Showing Authorship in Search Results

Google Stops Showing Authorship in Search Results | Digital & Social Marketing | Scoop.it
Google today stopped showing authorship in search results, meaning articles will no longer include a link to the Google+ profile of their author. The company says that it found the...
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Quora Turned Into Something Its Cofounders Didn't Expect

Quora Turned Into Something Its Cofounders Didn't Expect | Digital & Social Marketing | Scoop.it
The Quora cofounder didn't think his service would pan out the way it did.
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11 Creative Brands Using Instagram’s Hyperlapse App

11 Creative Brands Using Instagram’s Hyperlapse App | Digital & Social Marketing | Scoop.it
This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visual content, and their...
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