Jim Keenan, a social sales specialist, observes in the The Rise of Social Salespeople that social media use is key to selling, increasing profits, and besting (Social Media is The Key to Outselling Competitors - Mobile Marketing Watch
A coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest advertising will be native-looking and centered on commerce.
Customer Relationships - In the show Undercover Boss, senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these ...
Editor’s NoteThis is the latest entry in Catchafire’s Generosity Series, a multi-month celebration and investigation of bold generosity with the goal of understanding its causes, its benefits, and how to inspire more giving.