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LinkedIn blogging is an extraordinary enhancement

LinkedIn blogging is an extraordinary enhancement | Digital & Social Marketing | Scoop.it
LinkedIn has enlisted 150 thought leaders to contribute original material to their LinkedIn blogging site, and it hosts some extraordinary content.
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Digital & Social Marketing
resource and interactive channel for all things social media
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The Anatomy of a Solid Inbound Marketing Campaign

The Anatomy of a Solid Inbound Marketing Campaign | Digital & Social Marketing | Scoop.it
Inbound marketing campaigns. You’ve heard the phrase; you know you should use them, but what are they? What components are included in the campaign and how do you execute the appropriate steps to b…
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The 3Ps of Great Connected Marketing | Project Reconnect

The 3Ps of Great Connected Marketing | Project Reconnect | Digital & Social Marketing | Scoop.it
The 3Ps of Great Connected Marketing | Project Reconnect http://t.co/BLpnXJf1Ec
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Jacqueline Taylor-Adams's curator insight, Today, 9:20 AM

Must Read. If you feel you are engaging all the right marketing tactics, but are not generating the leads, conversions, and/or loyalty that you desire, then maybe your off your Ps.


What drew me in? "Connected" in the headline.  Beyond being digitally connected, many times one may not feel connected to the audience. Then, an entire mind shift happened when I read the words on the image, "WE NEED TO THINK OF PEOPLE AS PART OF OUR BRANDS, NOT AS OUR 'CONSUMERS."


Minakshi presents The 3Ps of Great Connected Marketing across Purpose, Principles, and Participation in a three minute read that goes in depth with a great SlideShare and video. Here's some wisdom I that connected with me:


  • Making a profit isn't compelling to anyone outside of your company
  • For your customers... products and services are simply a means to an end
  • As a result, our role as marketers isn’t to make better things; rather, it’s to make things better – to make valuable contributions to people’s lives
  • Top marketers consistently highlight traits like transparency, sincerity and integrity
  • In a ‘media’ environment that is increasingly dominated by user-controlled devices...something more interesting, compelling and valuable than your advert is only a quick finger movement away.
  • Above all, brands need to demonstrate empathy
  • We need to replace interruption with interaction.


Well, I'm pretty sure I've wet your appetite for details! So, go forth and learn. (imagine me doing Dr. Spok's Romulan gesture! lol)


_______________________________

commentary by Marketing Strategist, Jacqueline Taylor-Adams


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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Digital & Social Marketing | Scoop.it
It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of plane travel was pushing the boundaries for other humans within adjacent nostril range!
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4 Social Media Marketing Tips You Can Use Now

4 Social Media Marketing Tips You Can Use Now | Digital & Social Marketing | Scoop.it
Discover if you are using these 4 of the most basic social media marketing tips. If not, your competitors are ...
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9 Stats That Will Change Your Mind About Email Marketing

9 Stats That Will Change Your Mind About Email Marketing | Digital & Social Marketing | Scoop.it
Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is… (email is alive!
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35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Digital & Social Marketing | Scoop.it
Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business.
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14 Social Media Tools Used by Marketing Pros |

14 Social Media Tools Used by Marketing Pros | | Digital & Social Marketing | Scoop.it
Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing. (Social Media Tools: 14 Social Media Tools Used by Marketing Pros | Social Media Examiner: Tags: ...
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Why Your Content Marketing Team Needs A Link Builder

Why Your Content Marketing Team Needs A Link Builder | Digital & Social Marketing | Scoop.it
Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal.
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The 5 Most Common Digital Marketing Strategies ...

The 5 Most Common Digital Marketing Strategies ... | Digital & Social Marketing | Scoop.it
Fast Company The 5 Most Common Digital Marketing Strategies Huffington Post In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living.
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Four Key Strategies for Building Emotional Connections with your Customers - Communico Ltd.

Four Key Strategies for Building Emotional Connections with your Customers - Communico Ltd. | Digital & Social Marketing | Scoop.it
4 key strategies to building brand awareness http://t.co/lTUXwFL6sh #socialmedia #marketing #customerengagment
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Study: Sponsored Content Has a Trust Problem

Study: Sponsored Content Has a Trust Problem | Digital & Social Marketing | Scoop.it
Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand, and 54 percent of readers don't trust sponsored content.
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9 Ways to Integrate Email and Social Media Marketing |

9 Ways to Integrate Email and Social Media Marketing | | Digital & Social Marketing | Scoop.it
How to integrate email marketing and social media for maximum effectiveness with social sharing and connecting.
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Effective Blog Marketing Checklist

Effective Blog Marketing Checklist | Digital & Social Marketing | Scoop.it
Effective Blog Marketing Checklist:If you have decided to build an effective blog, you have to make sure that you have a purposeful and rewarding blog (marketing blog greece http://t.co/i52IwKE8K5)...
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9 Blogging Tools Every Blogger Should Be Using |

9 Blogging Tools Every Blogger Should Be Using | | Digital & Social Marketing | Scoop.it
Are you looking for blogging tools that can enhance your blog, help with your marketing and help you focus? We asked top bloggers to share their favorite tools. In this article you'll find 9 blogging tools to check out. Use BuzzSumo for content…
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Potential customers ignoring your ads? Try content marketing!

Potential customers ignoring your ads? Try content marketing! | Digital & Social Marketing | Scoop.it
The case for content marketing: 80% of business decision makers prefer to get company information via articles rather than advertisements. (Blogpost: Potential customers ignoring your ads? Try content marketing!
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50 Expert Tips for Getting Started on Social Media

50 Expert Tips for Getting Started on Social Media | Digital & Social Marketing | Scoop.it
Getting started on social media? Check out these 50 expert tips for creating a successful social media strategy.
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Data analytics – the core of successful digital marketing - exploreB2B

Whenever you start thinking about strategizing a digital marketing campaign for any new organization or brand, innumerable ideas may have whirled in your mind! You may have wisely sorted out ...
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6 Social Media Tips That Will Improve Your Marketing

6 Social Media Tips That Will Improve Your Marketing | Digital & Social Marketing | Scoop.it
Do you know when you need to put a period in front of your tweets? Bring your social media strategies up to speed with this useful list of unique tips. (Great tips.
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5 Things CIOs Should Know About Digital Signage

5 Things CIOs Should Know About Digital Signage | Digital & Social Marketing | Scoop.it
Here are five things you need to know about digital signs, which will soon feature bandwidth-hogging video files that need to be linked to back-end systems and consumer smartphones.
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3 Ways to Conduct B2B Market Research Using Digital Marketing

3 Ways to Conduct B2B Market Research Using Digital Marketing | Digital & Social Marketing | Scoop.it
Anyone who underestimates or doesn’t believe in the power of market research is seriously mistaken. Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. Usually when B2B sales are low, managers will start saying there is a need to better understand the client. This is not done through instinct, but through solid market research and analysis.Market research can also be expensive - telemarketing surveys, organizing focus groups, incentives for participation, etc. Good thing the Internet came along!
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9 Ways to Integrate Email and Social Media Marketing |

9 Ways to Integrate Email and Social Media Marketing | | Digital & Social Marketing | Scoop.it
How to integrate email marketing and social media for maximum effectiveness with social sharing and connecting.
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Women drive social media growth | FemaleBreadWinners

Women drive social media growth | FemaleBreadWinners | Digital & Social Marketing | Scoop.it
Women dominant social media -it’s ultimate utility is in making and maintaining relationships; a human urge, but one to which women are particularly well-attuned. (RT @fembreadwinners: It’s a woman’s #socialmedia world.
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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Digital & Social Marketing | Scoop.it
Exploding viral content marketing is often seen as the "Holy Grail" for marketers.
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BSN's curator insight, September 1, 2:32 AM

The Often Forgotten Viral Content Marketing Tactic.

#contentmarketing #business #tips

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Why Mobile Matters To Your Email Marketing (Infographic)

Why Mobile Matters To Your Email Marketing (Infographic) | Digital & Social Marketing | Scoop.it
Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functiona…

Via Stefano Principato
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Top 10 Rules of Blogging

Top 10 Rules of Blogging | Digital & Social Marketing | Scoop.it
Top 10 Rules of Blogging - Blogs are a spectacular way to achieve your business goals. But are you doing it right? Here are 10 rules of blogging for you...
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