It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of plane travel was pushing the boundaries for other humans within adjacent nostril range!
Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is… (email is alive!
Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing. (Social Media Tools: 14 Social Media Tools Used by Marketing Pros | Social Media Examiner: Tags: ...
Fast Company The 5 Most Common Digital Marketing Strategies Huffington Post In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living.
Forbes Power Marketing: How To Make A Hashtag Go Viral Forbes Today I heard from my PR and social media friend Janet Thaeler, of Ogden Utah, the Salt Lake region's talented and sometimes notorious @Newspapergrl.
The case for content marketing: 80% of business decision makers prefer to get company information via articles rather than advertisements. (Blogpost: Potential customers ignoring your ads? Try content marketing!
Anyone who underestimates or doesn’t believe in the power of market research is seriously mistaken. Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. Usually when B2B sales are low, managers will start saying there is a need to better understand the client. This is not done through instinct, but through solid market research and analysis.Market research can also be expensive - telemarketing surveys, organizing focus groups, incentives for participation, etc. Good thing the Internet came along!
Women dominant social media -it’s ultimate utility is in making and maintaining relationships; a human urge, but one to which women are particularly well-attuned. (RT @fembreadwinners: It’s a woman’s #socialmedia world.
CMO Today: Marketing to the YouTube Generation Wall Street Journal (blog) But take a look at a recent branded entertainment deal struck between Legendary Pictures, Universal Pictures and Maker Studios, which works with Mr.