Social Media - Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.
Eighty-two percent of B2B marketers plan to spend more money on content marketing in 2014. Here's what they will likely be spending it on. (RT @sharedvue: 82% of B2B marketers will spend more on content marketing in 2014.
Those Facebook autoplay video ads—well, call them Premium Video Ads. That’s what the social network just announced it would label the long-anticipated marketing tool that delivers video right into users’ feeds and starts playing 15-second clips automatically.
For nearly a week, the world has turned its quizzical gaze toward the Far East skies and surf. Malaysia Airlines flight MH370 vanished en route to Beijing from Kuala Lumpur on Saturday, March 8, with 227 passengers and 12 crew on-board,...
EntrepreneurMost Content Marketing Fails, So Keep These 3 Tactics in MindEntrepreneurContent marketers today have the great responsibility of a newsroom editor, but without the newsroom, or the audience to support them.