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Company vs. Employee Ownership of Social Media Assets

Company vs. Employee Ownership of Social Media Assets | Community Managers Unite | Scoop.it
One particular area of corporate law that has been complicated by social media sites involves this very simple question: Who owns social media assets accessed or controlled by company employees?
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What Is Next For Content Marketing?

What Is Next For Content Marketing? | Community Managers Unite | Scoop.it
There may be no hotter debate in marketing today than the role of content in a business’s marketing strategy. Terms like brand journalism have popped up as the want, need or perhaps necessity to move beyond “Business Blogger” has become paramount to make content marketing more significant than just articles [...]
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Why Word Of Mouth Marketing Is The Most Important Social Media

Why Word Of Mouth Marketing Is The Most Important Social Media | Community Managers Unite | Scoop.it
Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they told 2 friends … and so on … and so on”. Hasn’t WOM always been [...]
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[VIDEO] The New Definition of SEO | Social Media Today

[VIDEO] The New Definition of SEO | Social Media Today | Community Managers Unite | Scoop.it
As Google continues to evolve, so have the capabilities (and limitations) of its search engine. With algorithm updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it.[...]
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The Top 7 Online Marketing Trends Dominating 2014 - Forbes

The Top 7 Online Marketing Trends Dominating 2014 - Forbes | Community Managers Unite | Scoop.it
The Top 7 Online Marketing Trends Dominating 2014ForbesLate last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here.
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4 Content Marketing Mistakes That Will Wreck Your ROI - Forbes

4 Content Marketing Mistakes That Will Wreck Your ROI - Forbes | Community Managers Unite | Scoop.it
4 Content Marketing Mistakes That Will Wreck Your ROIForbesHere's what we don't know: content marketing is not as easy as whipping up some content and tossing it into the oven of the Internet.
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10 Changes to the Facebook Page Layout: What Marketers Need to Know |

10 Changes to the Facebook Page Layout: What Marketers Need to Know | | Community Managers Unite | Scoop.it
Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.
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5 Ways to Build Your Brand in Short Chunks of Time

5 Ways to Build Your Brand in Short Chunks of Time | Community Managers Unite | Scoop.it
It’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
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Marketing’s New Digital Role Is Shortchanging IT

Marketing’s New Digital Role Is Shortchanging IT | Community Managers Unite | Scoop.it
Budgets are shifting, but IT still has a job to do.
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Include three essentials in your content marketing headlines for more readers

Include three essentials in your content marketing headlines for more readers | Community Managers Unite | Scoop.it
A good headline won't make bad copy more successful, but better titles help put great content marketing in front of the audience it deserves.
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Content Marketing Strategies Boost Website Visits By 233% and Sales Up To 15 ... - DigitalJournal.com

Content Marketing Strategies Boost Website Visits By 233% and Sales Up To 15 ...DigitalJournal.comSince engaging Means-of-Production for marketing services, Skillings & Sons has seen sales increases of 12% to 15% each year.
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Engaged Fans: The Other 1 Percent

Engaged Fans: The Other 1 Percent | Community Managers Unite | Scoop.it
Understanding how social media interaction affects marketing.
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11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions

11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions | Community Managers Unite | Scoop.it
Be your company's ambassador by sharing posts that will encourage your followers' engagement.
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How Nestle Rolls With Facebook's Algorithm Changes

How Nestle Rolls With Facebook's Algorithm Changes | Community Managers Unite | Scoop.it
How Nestle shrugged off Facebook's recent algorithm changes and found a winning formula on the platform.
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The Link Between Social Media Activity And Corporate Reputation

The Link Between Social Media Activity And Corporate Reputation | Community Managers Unite | Scoop.it
This article is by Stephanie E. Bor, Ph.D., assistant professor at the University of Nevada, Reno. Companies understand that they cannot control everything their customers say about them in the unpredictable, spontaneous, and potentially viral realm of social media. This leads management asking questions such as: What can I do about [...]
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Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach | Community Managers Unite | Scoop.it
When promoting content, a good influencer outreach campaign can mean real press coverage, new audiences, and even revenue growth. The most successful campaigns start weeks (or months) in advance of...
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2014 B2B Tech Content Marketing Trends: Tailoring Content, Tactic Effectiveness, Social Media

Looking for insight into how technology marketers are using content marketing? Check out Content Marketing Institute's newest research report, 2014 B2B TECHNOLOGY CONTENT MARKETING TRENDS —...
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8 Things Content Marketers Can Learn From Poker Players - Business 2 Community

8 Things Content Marketers Can Learn From Poker Players - Business 2 Community | Community Managers Unite | Scoop.it
8 Things Content Marketers Can Learn From Poker PlayersBusiness 2 CommunityIt's all too easy for content marketers to be similarly naive and ignore your client's competitors.
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LinkedIn To Acquire Bizo, B2B Display Ad Platform For $175M

LinkedIn To Acquire Bizo, B2B Display Ad Platform For $175M | Community Managers Unite | Scoop.it
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3 Social Media Tools That Help Marketers Save Time |

3 Social Media Tools That Help Marketers Save Time | | Community Managers Unite | Scoop.it
How much of your day is spent on recurring social media activities? Are small tasks taking up too much of your time? When you know where tools can help you most, you can decide which tools best suit your needs. In this article I'll address three…
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How the 'Attention Web' is Changing Content Marketing Metrics - WordStream (blog)

How the 'Attention Web' is Changing Content Marketing Metrics - WordStream (blog) | Community Managers Unite | Scoop.it
WordStream (blog)How the 'Attention Web' is Changing Content Marketing MetricsWordStream (blog)Long gone are the days when clickthroughs and time-on-page were the most important content marketing metrics.
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Stop Boring Your Customers by Sharing Too Much Data

Stop Boring Your Customers by Sharing Too Much Data | Community Managers Unite | Scoop.it
Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Here's a look at five different types Read the full article at MarketingProfs
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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

Forrester thinks Content Marketing Isn’t Working – They’re Half Right | Community Managers Unite | Scoop.it
It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have.Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”• 51% responded “somewhat effectively”• 14% responded “very effectively”...
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You're No Little Fish: Stand Out by Dominating Content Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing | Community Managers Unite | Scoop.it
Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
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5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now

5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now | Community Managers Unite | Scoop.it
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
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3 Ways to Tap Into the Most Powerful Content Tool Ever Created

3 Ways to Tap Into the Most Powerful Content Tool Ever Created | Community Managers Unite | Scoop.it
In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will rule the future. I am about to show you how one of the most cited financial works in the 20th century got its…
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