What’s happening right now in the visual content space is eerily similar to what happened with Big Data. Marketers are facing two—seemingly contradictory—problems: Not enough visual content and too much visual content. Here's how content marketers can overcome this "content canyon" and strike the right balance with consumers.
Hootsuite Media, a Canadian maker of social media software, is offering a new tool that allows companies to handle complaints on Twitter by sending the customer a special phone number for fast service.
Snapchat is a photo messaging application set up by Californians Evan Spiegel and Robert (Bobby) Murphy. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photo
It was only a matter of time until an "ad-free" social networking effort emerged, promising to forego the inclusion of marketing messages in the name of privacy protection and a superior user-experience.
They may not realize it, but most companies have already set up a publishing model: the platforms they’ve created to keep their employees up to date about what’s happening in the company and the market.