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7 Tips to Enhance Influencer Marketing

7 Tips to Enhance Influencer Marketing | Digital & Social Marketing | Scoop.it
Here are some best practices to help enhance your influencer marketing campaigns.
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Facebook is testing keyword search on older posts

Facebook is testing keyword search on older posts | Digital & Social Marketing | Scoop.it
If you ever find yourself trying to remember just exactly what restaurant your friend recommended on Facebook several months ago, you might be able to do
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Google Stops Showing Authorship in Search Results

Google Stops Showing Authorship in Search Results | Digital & Social Marketing | Scoop.it
Google today stopped showing authorship in search results, meaning articles will no longer include a link to the Google+ profile of their author. The company says that it found the...
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Quora Turned Into Something Its Cofounders Didn't Expect

Quora Turned Into Something Its Cofounders Didn't Expect | Digital & Social Marketing | Scoop.it
The Quora cofounder didn't think his service would pan out the way it did.
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11 Creative Brands Using Instagram’s Hyperlapse App

11 Creative Brands Using Instagram’s Hyperlapse App | Digital & Social Marketing | Scoop.it
This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visual content, and their...
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The Experts Guide to Repurposing Content For Your B2B Blog

The Experts Guide to Repurposing Content For Your B2B Blog | Digital & Social Marketing | Scoop.it
Did you write an awesome blog post that just didn’t get the traffic it deserved? Or maybe you wrote a piece that was a big hit on social media and deserves a second debut?
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25 Actionable Items for Successful Video Marketing

25 Actionable Items for Successful Video Marketing | Digital & Social Marketing | Scoop.it
Successful video marketing may seem overwhelming. Here is a list of actionable tips you can start implementing now to get you started.
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How Many People See Your Tweets? Twitter Opens Its Nifty Analytics Dashboard To Everyone | TechCrunch

How Many People See Your Tweets? Twitter Opens Its Nifty Analytics Dashboard To Everyone | TechCrunch | Digital & Social Marketing | Scoop.it
Back in July, Twitter launched a really nifty analytics dashboard. A bit like Google Analytics for tweets, it allows you to gauge the performance of each and..
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Pinterest Secrets: Images that Receive the Best Engagement

Pinterest Secrets: Images that Receive the Best Engagement | Digital & Social Marketing | Scoop.it
There are some types of images that lead to more engagement, clicks, and purchases than others. Here are some Pinterest secrets for image sharing.
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7 Tactics for Creating the Perfect Social Media Strategy #HMSBlog

7 Tactics for Creating the Perfect Social Media Strategy #HMSBlog | Digital & Social Marketing | Scoop.it
In this Marketing Solution I'm sharing the 7 big-picture tactics you need to create and manage the perfect social media strategy.
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Do These Common B2B Social Media Mistakes Put You With Good Company?

Do These Common B2B Social Media Mistakes Put You With Good Company? | Digital & Social Marketing | Scoop.it
Many companies make social media mistakes.,,it's almost expected these days. It's okay, as long as you learn from them and move forward from there. (Do These Common B2B Social Media Mistakes Put You With Good Company?
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8 Mistakes Not to Make on LinkedIn

8 Mistakes Not to Make on LinkedIn | Digital & Social Marketing | Scoop.it
Whether you're hunting for a new job or making the most of the gig you have, avoid these major LinkedIn no-nos.
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The 6 Step Social Media Marketing Strategy Plan For Your Business

The 6 Step Social Media Marketing Strategy Plan For Your Business | Digital & Social Marketing | Scoop.it
Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented.
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Using LinkedIn to Showcase Your Personal Brand - InhouseBlog.com

Using LinkedIn to Showcase Your Personal Brand - InhouseBlog.com | Digital & Social Marketing | Scoop.it
Attorneys should make sure that they develop their personal brand and take care to showcase it through outlets like LinkedIn.
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How To Pick The Best Keywords For Your SEO And Content Marketing Strategy

How To Pick The Best Keywords For Your SEO And Content Marketing Strategy | Digital & Social Marketing | Scoop.it
I found myself at a neighborhood Harvest Party last night in Drexel Hill, PA that was well-attended by many people that I had not previously met.
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What marketers can learn from the ALS Ice Bucket Challenge

What marketers can learn from the ALS Ice Bucket Challenge | Digital & Social Marketing | Scoop.it
What can marketers learn from the Ice Bucket Challenge? That was the question that inspired last week’s panel on CBC’s The National.
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These 4 Companies Prove That Content Marketing Is Essential to Startups

These 4 Companies Prove That Content Marketing Is Essential to Startups | Digital & Social Marketing | Scoop.it
Gone are the days when a startup could just throw content out there and count on keyword optimization to drive fresh traffic and leads; the digital landscape has grown more competitive, and publishers of all kinds have had to up their game to stand out.
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LinkedIn’s Jason Miller: What Makes a World-Class Content Strategy

LinkedIn’s Jason Miller: What Makes a World-Class Content Strategy | Digital & Social Marketing | Scoop.it
A world-class content strategy typically goes far beyond the digital space. People talk about it, remember it, and most importantly, act on it.
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The case for content marketing over traditional advertising [video]

The case for content marketing over traditional advertising [video] | Digital & Social Marketing | Scoop.it
“You know that long copy sells more than short copy.” – David Ogilvy David Ogilvy is a legend in advertising. He built one of the largest advertising agencies in the world and left behind a legacy of effective selling principles.
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Facebook Targets Ads Based on Cell Signal Strength

Advertisers can now target their Facebook ads based on how strong someone's phone signal is.
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A-Z: The Pinterest Marketing Dictionary

A-Z: The Pinterest Marketing Dictionary | Digital & Social Marketing | Scoop.it
Believe it or not, Pinterest marketing isn’t just pinning pretty pictures and hoping for the best.
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12 Writers Who Are Using Google+ in Cool Ways

12 Writers Who Are Using Google+ in Cool Ways | Digital & Social Marketing | Scoop.it
New to Google+ and not sure what to post? Use these writers and G+ rockstars as inspiration.
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Seth's Blog: Marketing to narcissists

Seth's Blog: Marketing to narcissists | Digital & Social Marketing | Scoop.it
The self-absorbed are always in the market for a louder microphone and a shinier mirror. They also have trouble distinguishing between interested and interesting. It turns out that the best way to appear interesting to someone who cares a lot...
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Are Social Media Marketers Practicing Anti-Social Media Marketing?

Social media marketing and its practitioners have changed since I first got involved.
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6 Ways to Use Social Media Ads To Grow Your Business

6 Ways to Use Social Media Ads To Grow Your Business | Digital & Social Marketing | Scoop.it
This post is the last of a three-part series in which I show how businesses must re-invent their marketing strategies for today’s digital world.
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8 Reasons Why You Don’t Use LinkedIn Groups Enough - Social-Hire

8 Reasons Why You Don’t Use LinkedIn Groups Enough - Social-Hire | Digital & Social Marketing | Scoop.it
RT @RecruitmentBuzz: Why You Don't Use #LinkedIn Groups Enough http://t.co/IOa5t1B2aF via @Social_Hire
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