Choosing a good Twitter username is important.
2. Twitter Account name
Your Twitter account name is what appears next to your profile. You should choose an account name that best reflects your brand.
3. Twitter Bio
You have 160 characters to express what you/your company is all about. Use them all.
4. Get The Word Out
The next step in optimizing twitter for your business is to get followers for your Twitter feed. You will want to put a link or button on your company’s website that is a call to action to follow you on Twitter.
5. Your Website’s URL
In the Twitter account settings, they provide a place to enter your website’s address. Be sure to do this, as it will be another opportunity for you to get your name and URL in front of millions of eyes.
6. Start your Tweets off Strong
The beginning of each tweet is important for Search Engine Optimization (SEO) as it determines what appears in the tweet’s title tag when it is returned as a search result on Google.
7. Use Keywords Whenever Possible
Start your tweet with a keyword phrase to set a theme for each message. Use buzz words to leverage timely searches for those terms.
8. Using Retweets to your Advantage
Users can retweet the messages you send out on Twitter, exposing you to a whole new audience. The easiest tweets to retweet contain roughly 120 characters, allowing your followers to add RT @YourTwitterUsername in front of the tweet.
9. Using Links to your Advantage
Twitter has proven to be a major traffic driver for bloggers and others who use Twitter to share links. There are a number of link shorteners for Twitter on the market that minimize the characters used.
10. The Destination is Important
Make sure any links you provide in your tweets lead the users to a destination page that reinforces your marketing or branding message.