Digital & Social ...
Follow
Find
62.0K views | +64 today
 
Scooped by Baochi
onto Digital & Social Marketing
Scoop.it!

Secrets of Content Marketing | Network Solutions Small Business Blog

Secrets of Content Marketing | Network Solutions Small Business Blog | Digital & Social Marketing | Scoop.it
1. The companies that were most successful provided information, insights and resources on current topics of interest to their audiences—usually for free.

2. Being ahead of the curve is important. The time to focus your content marketing on a particular issue is before everybody else does it. This means you need to have your finger on the pulse of the hot trends in your industry and be ready to produce content related to them at a moment’s notice.

3. Build a team. Most small businesses don’t have the internal resources to create a lot of content at a moment’s notice, so smart companies build networks by partnering with other thought leaders to create content. For instance, you could create a partnership with 3 or 4 non-competing but complementary businesses in your industry. Be ready to create a newsletter, webinar, online panel or series of podcasts featuring all of you talking about different aspects of a topic. You could share the content among all of your websites, driving more traffic than you could have individually.

4. Be prepared. Get familiar with the tools you’ll need to deliver content—whether that’s setting up a blog or learning to use a video camera to record your talking points. That way, when the moment comes you won’t lose any time getting up to speed.

5. Make it relevant. The content you provide needs to relate directly to your core business. Make the connection crystal clear so people think of you when they think of the topic/s you’re covering. For instance, if you’re an accountant, focus your content on accounting—not consulting or insurance, even if those are loosely related. Providing directly relevant content not only builds your credibility as an expert, but also drives people back to your site and your business when they need what you’re offering.
more...
No comment yet.
Digital & Social Marketing
resource and interactive channel for all things social media
Curated by Baochi
Your new post is loading...
Your new post is loading...
Scooped by Baochi
Scoop.it!

Twitter: keep your analytics for brands only | Opinion | Marketing Week

Twitter: keep your analytics for brands only | Opinion | Marketing Week | Digital & Social Marketing | Scoop.it
Opening up the analytics dashboard to everyone cheapens its value.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Brands: Consumers Don't Want to Be Your BFF in Social (They Want Help)

Chat has become a popular way for brands to interact with consumers, but the new trend of "chatvertising" may backfire, Rosenberg writes.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

How to Build Your Audience on YouTube

How to Build Your Audience on YouTube | Digital & Social Marketing | Scoop.it
If I had a dollar for every time someone told me they wanted a viral video, I’d be rich. But here’s the problem…
more...
No comment yet.
Scooped by Baochi
Scoop.it!

The Anatomy of a Solid Inbound Marketing Campaign

The Anatomy of a Solid Inbound Marketing Campaign | Digital & Social Marketing | Scoop.it
Inbound marketing campaigns. You’ve heard the phrase; you know you should use them, but what are they? What components are included in the campaign and how do you execute the appropriate steps to b…
more...
No comment yet.
Scooped by Baochi
Scoop.it!

The 3Ps of Great Connected Marketing | Project Reconnect

The 3Ps of Great Connected Marketing | Project Reconnect | Digital & Social Marketing | Scoop.it
The 3Ps of Great Connected Marketing | Project Reconnect http://t.co/BLpnXJf1Ec
more...
Jacqueline Taylor-Adams's curator insight, Today, 12:20 PM

Must Read. If you feel you are engaging all the right marketing tactics, but are not generating the leads, conversions, and/or loyalty that you desire, then maybe your off your Ps.


What drew me in? "Connected" in the headline.  Beyond being digitally connected, many times one may not feel connected to the audience. Then, an entire mind shift happened when I read the words on the image, "WE NEED TO THINK OF PEOPLE AS PART OF OUR BRANDS, NOT AS OUR 'CONSUMERS."


Minakshi presents The 3Ps of Great Connected Marketing across Purpose, Principles, and Participation in a three minute read that goes in depth with a great SlideShare and video. Here's some wisdom I that connected with me:


  • Making a profit isn't compelling to anyone outside of your company
  • For your customers... products and services are simply a means to an end
  • As a result, our role as marketers isn’t to make better things; rather, it’s to make things better – to make valuable contributions to people’s lives
  • Top marketers consistently highlight traits like transparency, sincerity and integrity
  • In a ‘media’ environment that is increasingly dominated by user-controlled devices...something more interesting, compelling and valuable than your advert is only a quick finger movement away.
  • Above all, brands need to demonstrate empathy
  • We need to replace interruption with interaction.


Well, I'm pretty sure I've wet your appetite for details! So, go forth and learn. (imagine me doing Dr. Spok's Romulan gesture! lol)


_______________________________

commentary by Marketing Strategist, Jacqueline Taylor-Adams


#breakingnews IAMPROFIT discount has been extended! Save 15% off your entire purchase* of great deals at the Do Business Online Store (they have just what you need to effectively do business online)

Scooped by Baochi
Scoop.it!

The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Digital & Social Marketing | Scoop.it
It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of plane travel was pushing the boundaries for other humans within adjacent nostril range!
more...
No comment yet.
Scooped by Baochi
Scoop.it!

4 Social Media Marketing Tips You Can Use Now

4 Social Media Marketing Tips You Can Use Now | Digital & Social Marketing | Scoop.it
Discover if you are using these 4 of the most basic social media marketing tips. If not, your competitors are ...
more...
No comment yet.
Scooped by Baochi
Scoop.it!

9 Stats That Will Change Your Mind About Email Marketing

9 Stats That Will Change Your Mind About Email Marketing | Digital & Social Marketing | Scoop.it
Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is… (email is alive!
more...
No comment yet.
Scooped by Baochi
Scoop.it!

35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Digital & Social Marketing | Scoop.it
Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

14 Social Media Tools Used by Marketing Pros |

14 Social Media Tools Used by Marketing Pros | | Digital & Social Marketing | Scoop.it
Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing. (Social Media Tools: 14 Social Media Tools Used by Marketing Pros | Social Media Examiner: Tags: ...
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Why Your Content Marketing Team Needs A Link Builder

Why Your Content Marketing Team Needs A Link Builder | Digital & Social Marketing | Scoop.it
Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

The 5 Most Common Digital Marketing Strategies ...

The 5 Most Common Digital Marketing Strategies ... | Digital & Social Marketing | Scoop.it
Fast Company The 5 Most Common Digital Marketing Strategies Huffington Post In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Four Key Strategies for Building Emotional Connections with your Customers - Communico Ltd.

Four Key Strategies for Building Emotional Connections with your Customers - Communico Ltd. | Digital & Social Marketing | Scoop.it
4 key strategies to building brand awareness http://t.co/lTUXwFL6sh #socialmedia #marketing #customerengagment
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Twitter Redesigns Signup Process to Entice New Users

Twitter Redesigns Signup Process to Entice New Users | Digital & Social Marketing | Scoop.it
Twitter is trying to ease the pain for new users to create an account, hoping it will persuade them to sign up and stick around.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge | Digital & Social Marketing | Scoop.it
Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest brand-activist mashup, Dr.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

The Marketer's Guide to Using Quizzes to Reach and Engage Your Audience - Copyblogger

The Marketer's Guide to Using Quizzes to Reach and Engage Your Audience - Copyblogger | Digital & Social Marketing | Scoop.it
Discover effective ways to use quizzes in your marketing to drive traffic to your website and teach you vital information about potential customers.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

9 Blogging Tools Every Blogger Should Be Using |

9 Blogging Tools Every Blogger Should Be Using | | Digital & Social Marketing | Scoop.it
Are you looking for blogging tools that can enhance your blog, help with your marketing and help you focus? We asked top bloggers to share their favorite tools. In this article you'll find 9 blogging tools to check out. Use BuzzSumo for content…
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Potential customers ignoring your ads? Try content marketing!

Potential customers ignoring your ads? Try content marketing! | Digital & Social Marketing | Scoop.it
The case for content marketing: 80% of business decision makers prefer to get company information via articles rather than advertisements. (Blogpost: Potential customers ignoring your ads? Try content marketing!
more...
No comment yet.
Scooped by Baochi
Scoop.it!

50 Expert Tips for Getting Started on Social Media

50 Expert Tips for Getting Started on Social Media | Digital & Social Marketing | Scoop.it
Getting started on social media? Check out these 50 expert tips for creating a successful social media strategy.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Data analytics – the core of successful digital marketing - exploreB2B

Whenever you start thinking about strategizing a digital marketing campaign for any new organization or brand, innumerable ideas may have whirled in your mind! You may have wisely sorted out ...
more...
No comment yet.
Scooped by Baochi
Scoop.it!

6 Social Media Tips That Will Improve Your Marketing

6 Social Media Tips That Will Improve Your Marketing | Digital & Social Marketing | Scoop.it
Do you know when you need to put a period in front of your tweets? Bring your social media strategies up to speed with this useful list of unique tips. (Great tips.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

5 Things CIOs Should Know About Digital Signage

5 Things CIOs Should Know About Digital Signage | Digital & Social Marketing | Scoop.it
Here are five things you need to know about digital signs, which will soon feature bandwidth-hogging video files that need to be linked to back-end systems and consumer smartphones.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

3 Ways to Conduct B2B Market Research Using Digital Marketing

3 Ways to Conduct B2B Market Research Using Digital Marketing | Digital & Social Marketing | Scoop.it
Anyone who underestimates or doesn’t believe in the power of market research is seriously mistaken. Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. Usually when B2B sales are low, managers will start saying there is a need to better understand the client. This is not done through instinct, but through solid market research and analysis.Market research can also be expensive - telemarketing surveys, organizing focus groups, incentives for participation, etc. Good thing the Internet came along!
more...
No comment yet.
Scooped by Baochi
Scoop.it!

9 Ways to Integrate Email and Social Media Marketing |

9 Ways to Integrate Email and Social Media Marketing | | Digital & Social Marketing | Scoop.it
How to integrate email marketing and social media for maximum effectiveness with social sharing and connecting.
more...
No comment yet.
Scooped by Baochi
Scoop.it!

Women drive social media growth | FemaleBreadWinners

Women drive social media growth | FemaleBreadWinners | Digital & Social Marketing | Scoop.it
Women dominant social media -it’s ultimate utility is in making and maintaining relationships; a human urge, but one to which women are particularly well-attuned. (RT @fembreadwinners: It’s a woman’s #socialmedia world.
more...
No comment yet.