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MediaPost Publications Study: Brand Advocates Share To Help, Relax 05/06/2011

MediaPost Publications Study: Brand Advocates Share To Help, Relax 05/06/2011 | Community Managers Unite | Scoop.it
"According to research conducted by social marketing company BzzAgent and Kathleen R. Ferris-Costa, now a professor of marketing at Roger Williams University, brand advocates are 83% more likely to share information about a product than typical web users. And they're doing it because they want to be seen as thought leaders and reliable sources of information. And they truly believe they're helping others with their recommendations.

...According to the research, these brand advocates are 50% more likely to influence a purchase than typical web users. They also tend to believe they're providing information because people want them to provide it: 65% of brand advocates agreed with the statement that people ask them for information vs. 39% of typical web users.

Brand advocates are also twice as likely to use online social networks to share products and information, three times more likely to blog and share information with people they don't' know, and are four times more likely to use discussion boards to provide feedback than typical web users. When asked why they do it, the brand advocates cited reasons such as wanting to be seen as a thought leader, be seen as a good resource by a brand they value and, in a strange finding, 54% said they do it to relax.

...BzzAgent has worked up some recommendations for cultivating and understanding brand advocates. Some of the tips:

1. Do appropriate advocate research. "You want to reach out in places they're already congregating; then you need to do background and see how influential they really are," Faulds says.

2. Give them special treatment. "Advocates generally like being recognized for their efforts," he says. "If they're going to advocate for you, they should jump to the head of the line, and they should know that's happening."

3. Update content often. Advocates are constantly looking for new information to pass along, Faulds says. Continually updating information and making it easy to share (via like and "Tweet this" buttons) makes it easier for the advocates to do what they like to do."
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6 Effective Ways To Use LinkedIn To Build Your Business

6 Effective Ways To Use LinkedIn To Build Your Business | Community Managers Unite | Scoop.it
A lot of people ask, How do I use LinkedIn for my Business?
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Content Marketing Analysis [INFOGRAPH]

Content Marketing Analysis [INFOGRAPH] | Community Managers Unite | Scoop.it
WHAT IT IS AND HOW TO USE IT TO WIN BUSINESS The following infograph does a great job of providing an overview of what Content Marketing is, how it will benefit business, and where to get started.
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Facebook and Twitter Marketing Tips That Really Work

Facebook and Twitter Marketing Tips That Really Work | Community Managers Unite | Scoop.it
Many website owners find it hard to run Facebook and Twitter marketing campaigns and since they know very little about both platforms, they often fail.
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Why Social Media Marketing Is More Effective Than PR | Social Media Today

Why Social Media Marketing Is More Effective Than PR | Social Media Today | Community Managers Unite | Scoop.it
#SocialMediaMarketing is way more effective than traditional PR and old media, says @John_at_Rapidan - http://t.co/nXuawtsk0f
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5 Twitter Features You Should Use More Often | Social Media Today

5 Twitter Features You Should Use More Often | Social Media Today | Community Managers Unite | Scoop.it
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Pinterest is US web users favorite social media site

Pinterest is US web users favorite social media site | Community Managers Unite | Scoop.it
The American Consumer Satisfaction Index (ACSI) shows that all web services from news to search engines that usually lag far behind their real-world counterparts in terms of satisfaction ratings ar...
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The Role of the Social Business Champion in Scaling Social Media

The Role of the Social Business Champion in Scaling Social Media | Community Managers Unite | Scoop.it
Cracking social media at scale is such a crucial piece of the puzzle to get right when it comes to social business transformation. Enterprise Social CRM platform Sprinklr recently published an eBook on scaling social business, and I’ve been doing...
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Context Marketing vs. Content Marketing

Context Marketing vs. Content Marketing | Community Managers Unite | Scoop.it
Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing.” Essentially, it’s an online marketing approach that incorporates tool… (Context Marketing vs.
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Gratitude Marketing in Social Media

Gratitude Marketing in Social Media | Community Managers Unite | Scoop.it
One of the most important concepts to grasp in business—and in life—is gratitude. While many writers are introverts by nature, there is no way to go it alone if you want to be successful in your career.
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6 Digital Marketing Tactics For Your Brick-And-Mortar Business - Greater Wilmington Business Journal

6 Digital Marketing Tactics For Your Brick-And-Mortar Business - Greater Wilmington Business Journal | Community Managers Unite | Scoop.it
6 Digital Marketing Tactics For Your Brick-And-Mortar BusinessGreater Wilmington Business JournalTarget audiences through paid social media ads and PPC campaigns. Remember that when it comes to advertising, quantity is important but quality is key.
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5 Reasons SMBs Should Be Tracking Marketing Spe...

5 Reasons SMBs Should Be Tracking Marketing Spe... | Community Managers Unite | Scoop.it
SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside.
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5 Essential Twitter Search Operators To Find The Most Relevant Tweets - AllTwitter

5 Essential Twitter Search Operators To Find The Most Relevant Tweets - AllTwitter | Community Managers Unite | Scoop.it
Have you used Twitter search? I mean really used it? If not, you'd be surprised at the kinds of insights you can get into what people are talking about right now. Twitter's advanced search lets you go beyond just seeing who's talking about…
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Aurora L. Hernández's curator insight, July 25, 3:19 PM

Cómo podemos sacarle el máximo partido a Twitter.

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Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community |

Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community | | Community Managers Unite | Scoop.it
Do you want to grow a massive Facebook following? Are you wondering how an organic Facebook strategy can be successful? To learn how to grow a huge organic following on Facebook using techniques you have likely never heard of, I interview Holly…
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Facebook Reach isn't Dead! Your Facebook Marketing Strategy Sucks

Facebook Reach isn't Dead! Your Facebook Marketing Strategy Sucks | Community Managers Unite | Scoop.it
Is your Facebook Reach down? Are Facebook pages dead?! Definitely NOT. Here's why Reach is NOT dead & why the real problem is your marketing strategy! (Facebook Reach isn't Dead!
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5 Small Business SEO Mistakes That Must Be Avoided - Seo Marketing

5 Small Business SEO Mistakes That Must Be Avoided - Seo Marketing | Community Managers Unite | Scoop.it
If you are running a small business like a Pub, restaurant, Pizza chain, laundry services or any other shop, you must pay attention to small business SEO.
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How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline | Community Managers Unite | Scoop.it
Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager.It’s their job to provide the community with interesting, useful and entertaining content. It’s the best way to give value to the audience and make them ha glad for following your profile.Here are 3 of the most common and maybe more efficient ways to find content to share through your social media streams.
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15 indispensable content marketing tips

15 indispensable content marketing tips | Community Managers Unite | Scoop.it
Some people may hate the term, but there's no doubt that content marketing has caught on big time.
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Quantify Your Content Marketing Strategy With New Tools From LinkedIn

Quantify Your Content Marketing Strategy With New Tools From LinkedIn | Community Managers Unite | Scoop.it
Get the latest search marketing news from QueryClick. We cover a range of SEO, PPC and CRO news with a bit of social media thrown in for good measure.
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How Big Brands Build Social Media Engagement | Social Media Today

How Big Brands Build Social Media Engagement | Social Media Today | Community Managers Unite | Scoop.it
Are the #BestPractices the same for the brand with 500 fans as they are for the brand with 5 million? @cksyme http://t.co/lin498B8e7
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Top 5 Tips for Growing Your Social Media Following

Top 5 Tips for Growing Your Social Media Following | Community Managers Unite | Scoop.it
If you're looking for some practical and effective tips on how to develop a following on social media, you've come to the right place. Here are my top five ideas for building an engaged audience and getting results from social media....
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5 Ways To Build A Strong Twitter Community For Your Personal Brand

5 Ways To Build A Strong Twitter Community For Your Personal Brand | Community Managers Unite | Scoop.it
Whether you are a business building leads or a professional creating a personal brand, Twitter has become a top place to quickly connect with others. But how do you create a meaningful conversation that builds trust?
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Slip-ups of Social Media Marketing | Social Media Marketing Services

Slip-ups of Social Media Marketing | Social Media Marketing Services | Community Managers Unite | Scoop.it
Slip-ups of Social Media Marketing - #socialmedia #seo #InternetMarketing #delraybeach http://t.co/nwMx1mAJS5
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Is Your Content Marketing More Like Star Wars or Star Trek? [INFOGRAPHIC] | Social Media Today

Is Your Content Marketing More Like Star Wars or Star Trek? [INFOGRAPHIC] | Social Media Today | Community Managers Unite | Scoop.it
Can I be trek wars? Is Your Content Marketing More Like Star Wars or Star Trek? [INFOGRAPHIC] via irfanahmad1989 http://t.co/SfguQhkUBZ
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LinkedIn Ads Can Be Tested and Targeted Like Never Before

LinkedIn Ads Can Be Tested and Targeted Like Never Before | Community Managers Unite | Scoop.it
LinkedIn advertising is growing up. The company officially launched Direct Sponsored Updates today, a sign of maturity that has brands and agencies ready to invest more in the platform.
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43 Tips for Creating Viral Content Campaigns [Research]

43 Tips for Creating Viral Content Campaigns [Research] | Community Managers Unite | Scoop.it
In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what's better than an educated guess? Factual research, right from the horse's mouth.
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