"LocalResponse says it can deliver ads to people who actually say they are going to visit a specific business, or even better are already at that business -- where they might just buy something.
...The startup has rolled out a new ad network which aggregates data from social media posts and ‘check-in’s’ consumers register via applications like Foursquare and Gowalla that are specificaly related to local businesses and/or national chains.
"Initially, advertisers will be only able to send LocalResponse ads via short messages using Twitter. But the plan, according to Leake, is for LocalResponse to establish similar ad partnerships with Facebook, Twitter, Foursquare, Gowalla, Loopt, Whrrl, Booyah, Instagram, Path, Color, Flickr, and any other social service in which consumers are declaring a location, either implicitly or explicitly."
"For now, Twitter represents a pretty major opportunity. According to Leake, one of every 18 tweets are location based...LocalResponse claims it compiles data on a billion check-ins each month, from 200+ million unique users."
"Essentially LocalResponse’s new brand platform is designed to be a turnkey for brands looking to capitalize on the real-time check-in/social shopping pheneomon. It is easy to see the appeal; instead of setting up marketing programs with a dozen companies, agencies and advertisers could theoretically reach consumers on all these properties in one fell swoop. "
"The company is working on some interesting deals that could go beyond CRM and into "conquesting." For instance, a person tweeting complaints about Time Warner Cable might get a Verizon FIOS ad. You can imagine Verizon would have ample opportunity to do the same with complaints about AT&T's service in New York and San Francisco."