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The 2nd Wave of Location-Based Services | ClickZ

The 2nd Wave of Location-Based Services | ClickZ | Community Managers Unite | Scoop.it
Excerpts:

1. Beyond the Check-In
The "check-in" as a popular concept in LBS will be in for some serious changes in 2011 as consumers look for more convenient, private, and rewarding ways to declare where they are.

2. Better Deals integration
Facebook has intimately linked its Places offering with Deals...Business owners can then use the combination of Places and Deals to increase foot traffic. Facebook Places check-ins have also become a focus of the Sponsored Stories ad units. Brands can have friends' likes and Places check-ins turned into small ads that show up next to a user's newsfeed.

3. Social recommendation engine
People do not just want to share that they've been somewhere, they also want to share what they think about it. Foursquare's Tips feature makes it easy for people to leave behind tips about a location like what to eat, what not to eat, and what to do. Other apps will follow and extend this content...

4. Users will also start extending recommendations to other places outside of the current location
Google has already rolled out updates to make its Latitude and Places products more appealing to everyday consumers, such as Google Places' HotPot, a location recommendation tool that is fueled by Netflix-like ratings of locations and a social recommendation system based on places friends have liked.

5. Specialty Services:
Another big evolution will be LBS apps focusing on utility or specialty services with location at their core.Droplat creates location-based virtual storage [for] file sharing.Tasker...can automate a phone's entire behavior based on the location it is in. Users can set the phone to automatically switch to silent when entering the office, turn the volume up when entering a loud workspace, turn off 3G, and switch to Wi-Fi when entering one's home. Broadcastr...links locations to audio stories. One of the first projects on the service is a series of audio stories about the World Trade Center that people can access when they're close to where towers stood. Broadcastr's service shows how location-based media can add context for people who want to learn more about a location.

6. Privacy Concerns
Privacy will remain a major issue for many consumers, regardless of all the whizz-bang awesomeness that these location-based services offer. Smart startups and marketers must take data security and privacy seriously and will not abuse consumer trust.
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Twitter Needs to Monetize You, Even If You're Not on Twitter

Twitter Needs to Monetize You, Even If You're Not on Twitter | Community Managers Unite | Scoop.it
Even if you've never tweeted, chances are you have still seen a tweet at some point in your life. And Twitter is trying to make money off that fact.
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The Ultimate Guide to Building a Fast Blog and Why it Matters

The Ultimate Guide to Building a Fast Blog and Why it Matters | Community Managers Unite | Scoop.it
High quality content, inbound links and easy navigation are not enough to make your blog or website successful. Internet users today expect a website to load as fast as possible. They really feel cheated by blogs that take a very long time to…
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What comes next in social media measurement

What comes next in social media measurement | Community Managers Unite | Scoop.it
Social media measurement is growing up fast.
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The six myths of digital marketing measurement - Brand Republic News

The six myths of digital marketing measurement - Brand Republic News | Community Managers Unite | Scoop.it
How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Sumner, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.
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7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance - Copyblogger

7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance - Copyblogger | Community Managers Unite | Scoop.it
Do you have trouble simplifying a complicated message? Try these seven tips that help convey complex content.
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How to Streamline LinkedIn Sharing With Oktopost |

How to Streamline LinkedIn Sharing With Oktopost | | Community Managers Unite | Scoop.it
Do you want a quick, easy way to share content to LinkedIn groups? This shows the basic ins and outs of using Oktopost for LinkedIn sharing.
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Community Trolls: Types, Motivations, and Solutions

Community Trolls: Types, Motivations, and Solutions | Community Managers Unite | Scoop.it
Customer Behavior - Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them.
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The Best Way To Get Your Content Marketing Groove Back

The Best Way To Get Your Content Marketing Groove Back | Community Managers Unite | Scoop.it
We’ve all seen it happen… You create a handful of great blog posts and see a surge in new visits and newsletter sign ups. The traffic is rolling in and you’re feeling great about the amount of success you’re seeing from your recent content marketing efforts. You sit back, watch the traffic roll in and …
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10 Rising Social Networks You Should Explore

10 Rising Social Networks You Should Explore | Community Managers Unite | Scoop.it
With the explosion of startups, there are plenty of new social networks popping up. Here are 10 up-and-coming social networks worth exploring.
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Yes, There Is a Difference Between Content Marketing and Blogging

Yes, There Is a Difference Between Content Marketing and Blogging | Community Managers Unite | Scoop.it
So, you’re new to the whole content marketing thing. That’s okay. We just so happen to exist for the sole purpose of helping you figure it out. Yay! Since your head is probably spinning with info…
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Google search changes will push SEO firms and social media marketers closer

Google search changes will push SEO firms and social media marketers closer | Community Managers Unite | Scoop.it
Updated search algorithms for Panda, Penguin and Hummingbird have put the onus on content and social sharing (RT @hichamchraibi: Updated search algorithms for Panda, Penguin and Hummingbird have put the onus on content and s..
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July 31st-MY BDAY! ¶'s curator insight, July 28, 8:29 PM

I saw this coming a long way off...I created #tweetneat w/ this in mind. #blogzine ¶

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Tweeting: You're Doing It Wrong

Tweeting: You're Doing It Wrong | Community Managers Unite | Scoop.it
Twitter is one of the easiest social media websites to use. With a free account, you can blast out a maximum of 140 characters to millions of other users around the world; it’s no wonder it’s one of the most popular tools for marketing teams. In fact, approximately 85% of content [...]
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10 Ways of Becoming Indispensable to Your Social Media Audience | Social Media Today

10 Ways of Becoming Indispensable to Your Social Media Audience | Social Media Today | Community Managers Unite | Scoop.it
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7 Must-Have Networking Apps to Boost Your Social Media Marketing |

7 Must-Have Networking Apps to Boost Your Social Media Marketing | | Community Managers Unite | Scoop.it
Do you want to build strong relationships around your brand? This article shows how seven networking apps help you build relationships.
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malek's curator insight, Today, 4:01 AM

Great list worthy checking. I will still keep using BuzzSumo

Kishan Rao Dilli's curator insight, Today, 5:44 AM

Do you want to build strong relationship around your brand ?

Kishan Rao Dilli's curator insight, Today, 6:11 AM

Do you want to build strong relationship around your brand ?

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6 Ways to Get Your Tweets Noticed |

6 Ways to Get Your Tweets Noticed | | Community Managers Unite | Scoop.it
Do people pay attention to your tweets? Are you customizing your tweets for maximum attention? About 500 million tweets are sent every day. That's roughly 5,800 tweets posted each second. Competing with that is a challenge. In this article you'll…
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The art of social media hype | ZDNet

The art of social media hype | ZDNet | Community Managers Unite | Scoop.it
Facebook, Twitter, Facebook and other social media sites are often used to promote suppliers' products and services. Here are a few interesting patterns I've noticed about how different companies utilize these tools.
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8 Vital Social Media Ingredients To Boost Your Content Marketing

8 Vital Social Media Ingredients To Boost Your Content Marketing | Community Managers Unite | Scoop.it
Banish the frustration of poorly shared content. Here’s eight ways you can make your content marketing go socially supernova.
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Confused by Reddit? Here's a Beginner's Guide

Confused by Reddit? Here's a Beginner's Guide | Community Managers Unite | Scoop.it
Reddit, a site often described as “the front page of the internet,” allows anyone to share, discuss and joke about what’s new on the web. But for newcomers, it can often feel... Keep reading →
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Why you should re-evaluate your Facebook strategy - iMediaConnection.com

Why you should re-evaluate your Facebook strategy - iMediaConnection.com | Community Managers Unite | Scoop.it
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Is Last-Click Attribution Really On Its Last Legs?

Is Last-Click Attribution Really On Its Last Legs? | Community Managers Unite | Scoop.it
Earlier this year Rakuten Marketing announced the purchase of attribution and tag management firm DC Storm for an undisclosed fee.
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The Power of Storytelling in Social Media Advertising

The Power of Storytelling in Social Media Advertising | Community Managers Unite | Scoop.it
Social media platforms such as Facebook provide a unique opportunity to deliver highly targeted advertising campaigns to an extremely engaged audience. With...
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LinkedIn Redesigns Mobile Profiles to Put Relationships Into Context

LinkedIn Redesigns Mobile Profiles to Put Relationships Into Context | Community Managers Unite | Scoop.it
LinkedIn's flagship app has gotten a major overhaul.
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Why You Need a Content Marketing Mission Statement

Why You Need a Content Marketing Mission Statement | Community Managers Unite | Scoop.it
A business needs a content marketing mission statement. It keeps a company's reason for existence and goals top-of-mind for both colleagues and customers. Here are examples of companies who keep th...
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How to Use Visual Content for Real-Time Engagement |

How to Use Visual Content for Real-Time Engagement | | Community Managers Unite | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
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3 Twitter Lessons From Brands That Have a Grip on Their Followers

3 Twitter Lessons From Brands That Have a Grip on Their Followers | Community Managers Unite | Scoop.it
Twitter users: Have you noticed a trend? Has anything about the way companies are tweeting these days caught your eye? It seems that brands are doing a Twitter marketing about-f...
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