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Rescooped by Juan Carlos Santos Villalta from Curation & The Future of Publishing
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Why email newsletters still work -- and how you can make yours better

Why email newsletters still work -- and how you can make yours better | Community Manager | Scoop.it

"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.


Via Guillaume Decugis
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Sigrid de Kaste's curator insight, October 16, 2013 6:20 PM

Make email newsletters part of your marketing routine...have a plan!

sophiedesc's curator insight, October 19, 2013 1:06 PM

Build a successfull newsletter just with these 4 basics: 

 

Entertain and inform

Be brief

Stick to one topic

Leverage non-email channels for delivery


Lily Sanders's curator insight, October 21, 2013 2:29 PM

This article will be helpful because many entry level jobs in PR requires you to write newsletters, news releases, media advisorys, etc.

Rescooped by Juan Carlos Santos Villalta from Curation & The Future of Publishing
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A Guide to Content Curation: How Social Media Changed the Game

Content curation is a critical aspect of an organization's social media and content marketing strategies. Used correctly, it has the power to inspire, influence

Via Guillaume Decugis
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jaynalocke's comment, October 18, 2013 10:06 AM
Guillaume, I got more benefit from your comments on this SlideShare presentation than from the presentation itself. Marketo has done a nice job of pulling together content that is eminently shareable, but without a voice over or detailed presentation notes, it's kind of like driving through a beautiful city in the back of a car, and never being able to get out and experience its true personality. IMHO. I'm sure the Virtual Event was far more enlightening.
Guillaume Decugis's comment, October 18, 2013 11:18 AM
Thanks @jaynalocke ! This is a good testimonial on the value add of human curation and the value of insights. Content without context doesn't work as well.
Gav Morris's curator insight, October 19, 2013 5:17 AM

SEO is so important here. 

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Top Comunicación - hacer que las pymes pierdan el miedo a comunicar

hacer que las pymes pierdan el miedo a comunicar (Cómo hacer que las pymes pierdan el miedo a comunicar - Lo comparto al 100 %.Feliz sábado;) http://t.co/apxwRV77Zb)...
Juan Carlos Santos Villalta's insight:

La necesidad de comunicar de las empresas y de comunicar bien.

 

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Crecimiento de las Redes Sociales en próximos a...

Crecimiento de las Redes Sociales en próximos a... | Community Manager | Scoop.it
Hola: Una infografía sobre el crecimiento de las Redes Sociales en próximos años.
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Rescooped by Juan Carlos Santos Villalta from Scoop.it Tips
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PLATFORMS - It Takes Two to Social [infographic] [video] [slides] [audio] |

PLATFORMS - It Takes Two to Social [infographic] [video] [slides] [audio] | | Community Manager | Scoop.it
What makes content social? It takes both social + content networks. Social networks likes of Facebook/Twitter are well understood. Content Networks not so much.

Via Peg Corwin
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Peg Corwin's curator insight, July 17, 2013 9:19 AM

Interesting list of the advantages of content networks, and descriptions of them


  • Content Catalog
  • Findability
  • Content Reuse
  • Embeddability
  • Shareability
  • Content Metrics
Peg Corwin's curator insight, July 17, 2013 9:22 AM

This post talks about both social and niche content networks.  Scoopit is both a social network and a content network for all types.  This puts it in competition with sites like Stumbleupon, Digg, Reddit or Prismatic.

Jerome D. Simon's curator insight, July 17, 2013 9:29 AM

infographie claire : 6 types de supports de contenus

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Las redes sociales no sirven para vender - Silicon News

Las redes sociales no sirven para vender - Silicon News | Community Manager | Scoop.it
El uso de herramientas de medición de ingreso por usuario en redes sociales ha caído del 17% al 9% en los últimos tres años.
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Rescooped by Juan Carlos Santos Villalta from Curation & The Future of Publishing
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Why content curation is a new form of communication

While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.


Via Guillaume Decugis
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John Thomas's curator insight, February 9, 2014 8:47 AM

Why content curation is a new form of communication

Mirta Liliana Filgueira's curator insight, May 1, 2014 12:47 PM

Curaduría de contenidos.

Investors Europe Stock Brokers's curator insight, September 1, 2014 2:05 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director ;
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

Rescooped by Juan Carlos Santos Villalta from SEO and Social Media Marketing
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Social Signals: Search Is Looking To Social

Social Signals: Search Is Looking To Social | Community Manager | Scoop.it

Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this.

 

Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines.

 

These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.

 

Read More: http://www.techi.com/2013/10/search-and-social-will-not-be-separate-marketing-endeavors-in-2014/

 


Via Antonino Militello
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Elsie Whitelock's curator insight, October 25, 2013 8:03 AM

Search is more social

Chris Munz's curator insight, October 27, 2013 8:48 PM

Social is becoming more prominent in search.  Companies will be looking to social channels as search traffic drivers. #socialmarketing #digitalmarketing #seo #sem

Marilyn Moran's curator insight, November 2, 2013 2:55 PM

I don't have much more to add here except to say that I agree; social and search go hand-in-hand these days. There's no question that having a social networking presence and using social media is essential to marketing.

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5 cosas que un Community Manager debe medir en una comunidad social.

5 cosas que un Community Manager debe medir en una comunidad social. | Community Manager | Scoop.it

Cinco cosas que todo Community Manager tiene que medir dentro de las comunidades sociales que gestiona.


Via Sebastian Navarro
Juan Carlos Santos Villalta's insight:

Son muchos los consejos/teorías que circulan por Internet  sobre lo que debe ser/hacer un Community Manager, os mando este link que me ha parecido interesante.

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¿Qué hacer con un comentario negativo o crítica en redes sociales?

¿Qué hacer con un comentario negativo o crítica en redes sociales? | Community Manager | Scoop.it
Quienes estamos relacionados directamente con este mundo de las redes sociales –más aún si somos profesionales del marketing online o social media- seguro que hemos tenido que lidiar alguna que otr...
Juan Carlos Santos Villalta's insight:

Artículo sobre uno de los elementos claves en el Community Manager

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Rescooped by Juan Carlos Santos Villalta from SEO,SMO,Social Media,Internet Marketing and Google Updates
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7 steps to targeting the right people with the right pages: introduction to Landing Pages

7 steps to targeting the right people with the right pages: introduction to Landing Pages | Community Manager | Scoop.it
Landing Pages are the ultimate fusion of SEO and marketing segmentation. Landing Pages enhance the efficiency of your SEM campaigns, Social Media strategies and SEO efforts. But what exactly are Landing Pages and how do they work?

Via Joy Bhattacharya
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Aprovechamiento de las redes sociales y posicionamiento web, ejes ... - HostelTur

Aprovechamiento de las redes sociales y posicionamiento web, ejes ... - HostelTur | Community Manager | Scoop.it
Aprovechamiento de las redes sociales y posicionamiento web, ejes ...
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