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Cómo redactar anuncios relevantes en Adwords

Cómo redactar anuncios relevantes en Adwords | Community Manager | Scoop.it
AdWords funciona como un círculo virtuoso. A medida que tus anuncios reciban más clics, tu campaña aumentará en calidad, pagarás menos por clic, y mejorarás la posición en el ranking.

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JoseArgudoLabs's curator insight, November 21, 2013 1:59 PM

Cómo redactar anuncios relevantes de AdWords

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YOU hold the key to your #Interview Success!

YOU hold the key to your #Interview Success! | Community Manager | Scoop.it

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Cruise Line Class's curator insight, March 14, 2014 10:07 AM

If you are trying to figure out the secret code for doing well in all interviews...the one ingredient that is important regardless of the interivewer, interview style, company culture, and position you are applying for is Y - O - U...You!

 

Knowing who you are, what strengths you have, how your skills add value to the position, team and company is critical.  You have to be able to pay attention,and flex your communication style during the interview to connect with your interviewer. 

 

Do you have a strong understanding of your communication style?  Do you tend to ramble?  Do you tend to talk fast?  Do you tend to interrupt people when they are speaking?  Or are you more conservative in your gestures, and speak with a quiet slower pace?  Do you tend to undervalue your accomplishments?  Do you get stage fright? 

 

Knowing yourself is important, because you are in the driver's seat!  Figure out how to come across as the best version of you.  Practice, rehearse, do your homework so that you will walk away being proud that you did your very best.

 

Until the next time...PS - Live on Purpose!

Shri Ram Heritage's curator insight, March 29, 2014 1:34 AM

www.raobikajigroups.com / www.shriramguesthouse.com /www.wilddesertresort.com www.hotelshriram.com /www.hotelmeeramahal.in http://www.raobikajicamelsafari.com/

Rescooped by Jose Miguel Povedano Molina from Seo, Social Media Marketing
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Cómo actuar frente a los comentarios negativos en tus redes sociales

Cómo actuar frente a los comentarios negativos en tus redes sociales | Community Manager | Scoop.it
Si llevas tiempo en esto de las redes, te habrás dado cuenta que no todo es paz, amor y buen rollo. Ninguno estamos exentos de sufrir comentarios negativos y críticas en redes sociales debido al gr...

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Rescooped by Jose Miguel Povedano Molina from TIC & Educación
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Cómo reaccionar ante críticas en la red

Cómo reaccionar ante críticas en la red | Community Manager | Scoop.it

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Rescooped by Jose Miguel Povedano Molina from Community Manager
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El Día del Community Manager es el 23 - Andalucía Información

El Día del Community Manager es el 23 - Andalucía Información | Community Manager | Scoop.it
El Día del Community Manager es el 23 Andalucía Información El Día del Community Manager, esto es, de aquellas personas encargadas de sostener, acrecentar y, en cierta forma, defender las relaciones de una empresa o una marca con sus clientes en el...
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Curioseando: Klout y el Community Manager

Curioseando: Klout y el Community Manager | Community Manager | Scoop.it
Basarse en la puntuación de Klout para decir o pretender que un Community Manager es bueno o vale la pena es como basarse en la ropa que usa. Si una agencia digital hace estas cosas puedo comprender cómo muchas ...
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10 herramientas de Google Plus para el marketing online

10 herramientas de Google Plus para el marketing online | Community Manager | Scoop.it
En este post hablamos sobre google plus, social media, marketing online, redes sociales, herramientas social media.
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Cómo los errores gramaticales en las redes sociales benefician a la competencia : Marketing Directo

Cómo los errores gramaticales en las redes sociales benefician a la competencia : Marketing Directo | Community Manager | Scoop.it
¡Community Manager! Los errores gramaticales no solo te dejan en mal lugar: también benefician a tu competencia: http://t.co/ivt88NeHQp
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Rescooped by Jose Miguel Povedano Molina from Daily Magazine
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Viber Out: Messaging app launches paid calls to any phone on 3rd B'day

Viber Out: Messaging app launches paid calls to any phone on 3rd B'day | Community Manager | Scoop.it
With Viber Out, the messaging app while gets in direct competition with Skype, it hopes to snatch users from other players like LINE and WeChat too in SEA

Via THE *OFFICIAL ANDREASCY*
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Rescooped by Jose Miguel Povedano Molina from Social Media and Healthcare
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Social Media in Medicine: The Doctor’s Duty

Social Media in Medicine: The Doctor’s Duty | Community Manager | Scoop.it

Digital health care is about using technology to shift, massage, lubricate and tweak the rusty ol’ health care system. As the world populations grow older, worry and anxiety over how to support aging has turned to innovation and action; technology is quickly becoming the answer to outpatient care, to invaluable insights into healthier living, prevention, adherence and patient engagement. How exciting!

 

At this point, it seems silly to differentiate a doctor as a “digital doctor” since use of technology to supplement and advance one’s practice is fairly ubiquitous in the medical world. Though the use of EMRs and computers and other online tools are common, being social online, either amongst peers or patient communities is less so. ZocDoc, a digital referring home to tens of thousands of physicians, recently released some interesting facts and figures on the doctor’s use of social media.

The survey illustrates 360 physician’s use of social media:

 

Physicians

87% of physicians ages 26-55 use social media65% of physicians ages 56-75 use social media 

Practices

21% are onTwitter28% are on LinkedIn34% are on Google+53% are on Facebook30% have no social media account 

Being social and knowing how to engage and tell stories to disseminate awesome information to your patient demographic doesn’t come naturally to us all. Yet being social is weighted more and more for so many reasons. Connecting with your colleagues is critical. Mentioned before, engaging through Twitter, Facebook, or another social platform with other physicians, scientists, or thought leaders will keep you ahead of the curve, inspired, and connected. As the data above show, young doctors especially get this.

 

But also, there is the patient side of the coin. Ben Heuble and Nick Saalfeld wrote an excellent article on MedCrunch talking about the wisdom of the crowd. Patient communities are quickly becoming an essential part of a patient’s journey to gaining better health and deeper understanding about his or her condition. As Ben and Nick write, “The platforms that seem to succeed create hubs offering patients the opportunity to ask questions in a supportive environment.”

 

Though an old fashioned Google search is still pretty common, condition-specific communities enable a sense of belonging, support, more accurate information, and personalized stories. Anecdotal data mixed with peer-reviewed, physician-provided information create dense data banks that can be fed back into a personalized care approach to health. Applications like fertility app Ovuline syndicate data with common patient community platforms or trackers like PatientsLikeMe or FitBit, bring personalized treatment plans to thousands by synthesizing, analyzing and artfully illustrating a particular patient’s information back to them. The better the conglomerate data, the better the treatment. Physician’s expertise is invaluable here for cutting all that unwieldy (and uninformed) medical advice online.

 

Redefining a Doctor’s Call

Dr. Howard Luks, New York-based, Chief of Sports Medicine and Anthroscopy, and an Associate Professor of Orthopedic Surgery at New York Medical College wrote on ZocDoc recently that, “while social media has become ubiquitous in countless professions, many digital doctors are only ‘social’ when it comes to physician-to-physician social media. The real promise, in my opinion, is using digital technology to improve physician-to-patient communications.” Being part of the growing patient community trend is just one area where such communication can happen.

 

In addition to being an all-round superstar entrepreneur-ortho surgeon-professor-Tweeter extraordinaire (he has over 13,000 followers and co-founded Symplur, a great resource for anyone in health care and social media ), Dr. Luks practices what he preaches. His blog provides information to his patients and his colleagues, equally. He talks about social media and ACL surgery, web design and best practices in health care. He sees the definition of a physician being redefined beyond the surgery room and hospital swinging doors, to a highly interactive, highly impactful platform: social media. Dr. Luks goes to the patient, rather than waits for the patient to find him.

 

Dr. Nina Shapiro is Professor and Clinical Director of Pediatric Ear, Nose, and Throat at UCLA. About three years ago, Dr. Shapiro began her social media adventures to establish a broader and more accessible platform for Take A Deep Breath: Clear the air for the health of your child, a book for parents about choking and asthma. Since, Dr. Shapiro regularly shares information relevant to her practice through her blog, Twitter, and Facebook (of which she holds two accounts – one for her book, the other for her practice).

 

Engaging with social media has become routine in Dr. Shapiro’s world. Though her clinical work takes priority, she sees information sharing through social media as part of her job. “The medical community must continue to provide realistic, peer-reviewed information to tease out a lot of the nonsense that exists out there,” Dr. Shapiro says.

There are of course sensitivity issues. Many of her colleagues deal with throat and neck cancer in children; doctor’s sharing stories about their encounters should be practical, but take care to not neglect the critical lessons of sympathy and sensitivity inherent in bedside manner.

 

Emotional stories that are informative, real, but empathetic to the audience can be challenging, and therefore, might dissuade some clinicians from wanting to share online. Yet these same stories, where the doctor reveals a part of her underbelly can prove extremely important. Dr. Shapiro’s most read and widely disseminated articles are those in which she shares personal insights, opinions – her voice. Her LA Times article on vaccinations, for example, created an awesome stir – awesome because it informed, it challenged certain views, and it got people thinking and talking about important issues.

 

Digital health is driving patients to seek information, physician referrals, and treatment options online. The quantified self movement further enables this trend by redefining our attitude and expectation about interacting with our health in digital details – in data, graphs, trends, and prompts.  Additionally, hierarchical hospital to patient health care structures are being inverted so that the patient holds increasing power over his health, and indeed, is told more and more that he is being held accountable. It becomes the doctor’s duty, therefore, to have a presence online. With a built online platform comes more exposure, more recognition. As Dr. Shapiro says, “If you build it, and it’s recognized, more people will listen, and you’ll be able to express what you need to say on a larger scale.” Whether the social platform is established through a referral on a diabetes website, or an active blog or Twitter feed, being online – and being social online – is crucial to listening, to engaging, to informing, and to treating patients today.


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Rescooped by Jose Miguel Povedano Molina from SEO and Social Media Marketing
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Looking for SEO? Create Content, Be Social

Looking for SEO? Create Content, Be Social | Community Manager | Scoop.it

"One of the first questions clients always ask is about SEO. How do we drive SEO to be found on Google?

 

While the traditional SEO items I mention above are important, I usually take clients down a different route. This route covers two areas. Their content strategy and marketing efforts as well as their social media, curating and sharing strategy".

 

Read More: http://www.huffingtonpost.com/daniel-newman/looking-for-seo-create-co_b_4371957.html


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Tuhin Hmmad's curator insight, December 7, 2013 2:13 PM

Awesome!

 

Market Immersion's curator insight, December 9, 2013 3:14 PM

One answer to an ongoing question....

9Dotstrategies's curator insight, December 10, 2013 4:48 AM

Creating Quality, Informative Contents and Be Social for SEO Prospective?

Rescooped by Jose Miguel Povedano Molina from Social Media, Community Manager y Aplicaciones
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Cómo analizar tendencias en Internet

Cómo analizar tendencias en Internet | Community Manager | Scoop.it
Para poder analizar tendencias en Internet, necesitamos el herramental adecuado. Repasamos cinco herramientas para poder encontrar palabras claves, y más.

Via Pedro Luque
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freeforjob te ofrece Empleo : Prácticas de Community Manager / Redacción de contenido - madrid, tu buscador de empleo.

buscador de buscadores de empleo, realiza tus busquedas en todos los portales de empleo al la vez (#ofertaempleo ->empleo : pr�cticas de community manager / redacci�n de contenido - madrid -> http://t.co/vXWgD3W4En)...
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Which Social Platform Affects Your SEO?

Which Social Platform Affects Your SEO? | Community Manager | Scoop.it

Social media activity is an increasingly important factor in search rankings.

 

It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM).

 

In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.

 

Read More: http://www.business2community.com/seo/facebook-twitter-social-platform-affects-seo-0809055


Via Antonino Militello
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Mary Anne Hahn's curator insight, March 17, 2014 6:37 PM

OK, after a slight respite,  I am back to share online marketing strategies and news with you.

9Dotstrategies's curator insight, March 19, 2014 5:35 AM

Social Media Platforms that affect SEO

2DiFore Marketing Solutions's curator insight, March 19, 2014 7:50 AM

it's confirmed......the use of social media combined with strategic SEO strategies are the key to your on line success! Thank goodness we've been counseling our clients since 2008 to take this path :)

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Tener un "smartphone" no te convierte en "Community Manager"

Tener un "smartphone" no te convierte en "Community Manager" | Community Manager | Scoop.it
Muchas personas creen que tener un "smartphone" es el requisito indispensable para ser un Community Manager y que no contar con uno de estos (Tener "smartphone" un no te convierte en "Community Manager" http://t.co/s0tsLrGoZo)...
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Madonna ofrece disculpas por ofender a los negros

Madonna ofrece disculpas por ofender a los negros | Community Manager | Scoop.it
La cantante dice que usó una palabra muy ofensiva de 'forma cariñosa'.

 

Madonna es objeto de críticas por parte de sus seguidores en redes sociales tras el uso de la palabra "N" (negro) en una reciente foto de su hijo en Instagram.

Según informa el sitio web CNN en español, la "reina del pop" desató la polémica cuando publicó una foto de Rocco Ritchie boxeando con el pie de foto "¡Nadie se mete con Dirty Soap! Mama ha dicho ¡Noquéalo!". Además, escribió la etiqueta #disni–a.

Madonna no tuvo más remedio que borrar el mensaje y remplazarlo por "Está bien, déjenme empezar de nuevo. #get off my d-k haters!".

Las disculpas de la artista no fueron suficientes para sus seguidores, por lo que tuvo que emitir un comunicado oficial.


Via Gilasso
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6 herramientas para identificar a los líderes de opinión más influyentes de la red

6 herramientas para identificar a los líderes de opinión más influyentes de la red | Community Manager | Scoop.it
Internet es un buen contenedor de críticas y opiniones, todos tenemos voz en la red y podemos hacer comentarios acerca de empresas, productos o cualquier tema.

Via Santiago Sanz Lastra
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El Día del Community Manager es el 23 - Andalucía Información

El Día del Community Manager es el 23 - Andalucía Información | Community Manager | Scoop.it
El Día del Community Manager es el 23 Andalucía Información El Día del Community Manager, esto es, de aquellas personas encargadas de sostener, acrecentar y, en cierta forma, defender las relaciones de una empresa o una marca con sus clientes en el...
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5 tips para sobrevivir el año como community manager | Revista ...

5 tips para sobrevivir el año como community manager | Revista ... | Community Manager | Scoop.it
El empleo de community manager es uno de los más cotizados en el ámbito del marketing digital actualmente. Quizá muchos tengan entendido que estar frente a una computadora enviando tweets o participando en ...
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8 Cosas básicas que debe hacer un Community Manager en Facebook

8 Cosas básicas que debe hacer un Community Manager en Facebook | Community Manager | Scoop.it
1. Crea una Fan Page sobre tu marca. Que sea creativa, original, y atrayente. Es tu carta de presentación.2. Utiliza un nombre de página (8 Cosas básicas que debe hacer un Community Manager en Facebook: 1.
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Viber lanza servicio de llamadas internacionales, más barato que Skype

Viber lanza servicio de llamadas internacionales, más barato que Skype | Community Manager | Scoop.it
Viber Out ya está disponible en account.viber.com, un nuevo servicio que permite realizar llamadas a cualquier parte del mundo con precios bastante

Via Fernando de la Cruz Naranjo Grisales
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RIP Google Reader and Winamp: 10 Tech Products We Lost in 2013

RIP Google Reader and Winamp: 10 Tech Products We Lost in 2013 | Community Manager | Scoop.it
As you slow down to celebrate the holidays and new year, join us in raising a toast to Google Reader and the host of other products we lost in 2013.

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Chris Parsell's curator insight, December 11, 2013 4:30 PM

I remember working on the first Blockbuster e-commerce site in 1998...wow, in internet years I'm ancient.

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LAS 22 HERRAMIENTAS IMPRESCINDIBLES PARA POTENC...

LAS 22 HERRAMIENTAS IMPRESCINDIBLES PARA POTENC... | Community Manager | Scoop.it

LAS 22 HERRAMIENTAS IMPRESCINDIBLES PARA POTENCIAR TU TWITTER : Tiempo de Negocios on iEduc@rt curated by Reucover (LAS 22 HERRAMIENTAS IMPRESCINDIBLES PARA POTENCIAR TU TWITTER : Tiempo de Negocios http://t.co/6pnKND62sn)...

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Google Study Identifies Keys to Good Management

Google Study Identifies Keys to Good Management | Community Manager | Scoop.it

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Aziz Louksah's curator insight, December 8, 2013 2:10 AM

key finidings on managemenmt fueled by data from Google. worth reading

Jeff Hoffman's curator insight, December 8, 2013 7:44 AM

A business is people and if you care about people you will yield extroadinary results.

Graeme Reid's curator insight, January 22, 2014 5:54 PM

Very interesting list of factors which Google has identified in good managers.  It is essential to have the respect of the team, set clear goals, be focussed on the results and then support the team in reaching those goals.  Listening - not telling is the key skill.  It is not surprising to know that Google have a very strong coaching culture.

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RealView First To Present Fully Working Mid-Air Holography Stations

RealView First To Present Fully Working Mid-Air Holography Stations | Community Manager | Scoop.it
RealView recently announced that they are first with presenting a true mid-air interactive holography station that is aimed for the medical industry.

Via Tiaan Jonker
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Sean Abel's curator insight, November 11, 2013 4:53 PM

So many applications; education, manufacturing engineering, gaming/entertainment...