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Gamification 101: The Psychology of Motivation - Lithosphere Community

Gamification 101: The Psychology of Motivation - Lithosphere Community | Community Management Watch | Scoop.it
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.
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Welcome Pack - The Online Community Guide

Welcome Pack - The Online Community Guide | Community Management Watch | Scoop.it
Why not automatically send out a welcome pack to new members (digitally of course). You might include the following: Community guidelines. A good list of how to get involved in the community and make a lot of new friends.
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Do's and Don'ts for Your Work's Social Platforms

Do's and Don'ts for Your Work's Social Platforms | Community Management Watch | Scoop.it
Emergent social software platforms — the enabling technologies of the 2.0 Era — are being deployed by enterprises at a rapid rate.
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Quels outils pour faire efficacement de la veille sur le web ? | Blog de Florent Bertiaux - Webmarketing & médias sociaux 2.0

Quels outils pour faire efficacement de la veille sur le web ? | Blog de Florent Bertiaux - Webmarketing & médias sociaux 2.0 | Community Management Watch | Scoop.it
Webmarketing & médias sociaux 2.0...

Via Damien Morvan
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From Social Media Week: Bringing public diplomacy into the social arena

From Social Media Week: Bringing public diplomacy into the social arena | Community Management Watch | Scoop.it
Kara Hadge is head of digital media at the British Council in the U.S. Follow her at @karahadge, and find the British Council at @BCUnitedStates.
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Entreprise20.fr > Quatrième version de l’étude RSE de Lecko

Entreprise20.fr > Quatrième version de l’étude RSE de Lecko | Community Management Watch | Scoop.it
Cette semaine j'ai eu la chance d'assister à la présentation de la quatrième version de l'étude RSE de Lecko : Urbanisation du SI social, entre gouvernance,...
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Community Management: pourquoi l'analyse des sentiments ne sert à rien ?

Community Management: pourquoi l'analyse des sentiments ne sert à rien ? | Community Management Watch | Scoop.it

Ou plutôt, pourquoi réduire l’analyse de l’e-réputation à une analyse binaire nuit à une analyse fine

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Community Management: Planning The Week - The Online Community Guide

Community Management: Planning The Week - The Online Community Guide | Community Management Watch | Scoop.it
Professional community managers plan their week in advance. Their plans are based upon data collected from the community (growth, engagement and sense of community), and knowledge of what communities need to further develop.
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Le community management de Bouygues Telecom, SFR et Orange face au lancement de Free Mobile | Buzz Modedemploi

Le community management de Bouygues Telecom, SFR et Orange face au lancement de Free Mobile | Buzz Modedemploi | Community Management Watch | Scoop.it

Etude de cas

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Facebook vs Twitter

Facebook vs Twitter | Community Management Watch | Scoop.it

Via JN Chaintreuil, Boyé
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Influence et médias sociaux : les secrets des utilisateurs les plus influents

Influence et médias sociaux : les secrets des utilisateurs les plus influents | Community Management Watch | Scoop.it
Qu'est-ce qui fait la différence entre la réussite des utilisateurs des médias sociaux qui sont parvenus à se faire une place dans le Top 100, voire au Top 10 des personnes les plus influentes, et l'immense majorité des autres qui demeurent dans...
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Blog d'Anthony Poncier » Blog Archive »  »Les managers de proximité sont des acteurs clés de l’acceptation du 2.0 »

Blog d'Anthony Poncier » Blog Archive »  »Les managers de proximité sont des acteurs clés de l’acceptation du 2.0 » | Community Management Watch | Scoop.it
Entreprise, medias sociaux, collaboration sociale … vers le management 2.0...
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Facebook : comment obtenir plus de LIKE ?

Facebook : comment obtenir plus de LIKE ? | Community Management Watch | Scoop.it
Depuis la conférence de Septembre 2011, Facebook a beaucoup changé. Maintenant, en plus des LIKE, chaque page présente un décompte de l'engagement, sous la rubrique Personnes qui en parlent.

Via Julien Haller
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Interview de Community Manager – Christophe Lefevre de Techtrends.eu | ConseilsMarketing.fr

Interview de Community Manager – Christophe Lefevre de Techtrends.eu | ConseilsMarketing.fr | Community Management Watch | Scoop.it

Interview d'un Community Manager

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Twitter et Facebook : astuces pour les réseaux sociaux

Twitter et Facebook : astuces pour les réseaux sociaux | Community Management Watch | Scoop.it

Dans la jungle de l'Internet Moderne, les réseaux sociaux constituent une flore dense. Quelques conseils et astuces ne sont pas de trop pour éviter de se faire déglutir par une plante carnivore...


Via Tolokonnikoff - Seratoo
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6 Posts That Build Engagement on Facebook

6 Posts That Build Engagement on Facebook | Community Management Watch | Scoop.it
Here are six ways to create the right type of engagement via Facebook posts for your brand.
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The Efficacy Factor: Increasing Participation By Accentuating Impact - The Online Community Guide

The Efficacy Factor: Increasing Participation By Accentuating Impact - The Online Community Guide | Community Management Watch | Scoop.it
Frequently refer to individuals and the impact they have made. That impact doesn't have to be huge. Initiating a good discussion is an impact.Posting a good blog post is an impact. Posting a good response is an impact.
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Why We Use Social Media in Our Personal Lives — But Not for Work

Why We Use Social Media in Our Personal Lives —  But Not for Work | Community Management Watch | Scoop.it
"We've spent a fortune on collaborative technology, but no one is using it ... or if they are, it's for purely social, non-productive activities." Sound familiar? It's a lament I've heard many times from organizations over the past several years.
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Establishing The Value Of Online Communities - The Online Community Guide

Establishing The Value Of Online Communities - The Online Community Guide | Community Management Watch | Scoop.it
If I asked you how much your community is worth, could you tell me? Most community managers can't. These same community managers will then complain they don't get the attention or support they need. If you're not getting the attention...
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How To Choose The Right Topic To Write About | Business 2 Community

How To Choose The Right Topic To Write About | Business 2 Community | Community Management Watch | Scoop.it

Technique empruntée au Creativity Management pour surmonter l'angoisse de la page blanche lors de la rédaction de contenu.

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Introducing The Map - A Proven Process For Developing Successful Online Communities - The Online Community Guide

Introducing The Map - A Proven Process For Developing Successful Online Communities - The Online Community Guide | Community Management Watch | Scoop.it
Here is a simple map for those of you whom aren't on the Pillar Summit mailing list. The Map The map is based upon the online community lifecycle. Over the past few decades the lifecycle has been developed by academics,...
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Blog d'Anthony Poncier » Blog Archive » Management 2.0 : quel rôle pour le management de proximité dans les organisations collaboratives

Blog d'Anthony Poncier » Blog Archive » Management 2.0 : quel rôle pour le management de proximité dans les organisations collaboratives | Community Management Watch | Scoop.it

De l'importance d'engager les managers de proximité lors du déploiement d'une plate-forme d'innovation collaborative

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CP : Pourquoi se priver de +100 referrers ? (et un cadeau iMacro bonus)

CP : Pourquoi se priver de +100 referrers ? (et un cadeau iMacro bonus) | Community Management Watch | Scoop.it
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10 Questions Before Choosing An Internal Social Network Platform - The BrainYard - InformationWeek

10 Questions Before Choosing An Internal Social Network Platform - The BrainYard - InformationWeek | Community Management Watch | Scoop.it
What's the best internal social technology for your business? Consider these points as you evaluate enterprise social media vendors.
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Les grandes entreprises ont 178 comptes s/ médias sociaux | R. Vansnick blog

Les grandes entreprises ont 178 comptes s/ médias sociaux | R. Vansnick blog | Community Management Watch | Scoop.it
Avoir trop de comptes sur les médias sociaux induit des risques pour les entreprises. Pensez à avoir une démarche structurée !!
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