New jobs are popping up all over the place to accommodate this new online reality; community managers, brand managers, social media managers, and more. But why ... We create content, curate content, and share content.
Le dernier baromètre Internet d’Email-Brokers -édité pour la première fois à l’échelle paneuropéenne- relève quelques constats inquiétants. Les meilleurs élèves ne sont pas spécialement ceux que l'on pense...Et la Belgique dans tout ça ?
By now, many people know that Facebook's headquarters are located in Menlo Park, Calif., just south of San Francisco. But the company has far-flung offices in Ireland, Luxembourg, and India, among several other places.
Online, Digital and Social Media Marketing will be key initiatives for companies in 2013. The importance of building long term brand equity and ROI will be key focuses. Social Strategies to develop targeted campaigns, leverage data and implement emerging technologies and tools will be the drivers for success.
As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.
Just about every marketer I’ve run into over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year.
Check this article out for many get content ideas.
The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.
So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow. By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.
Learn more about online branding and more tips for business development through social media at the article link...
One of the golden rules of marketing is know your target market. Facebook has an advantage over almost any other social network because on sign up you hand over a full suite of demographic information that is a marketers goldmine.
Pas évident de rester à l’écoute du marché quand on est en poste et qu’on ne cherche pas vraiment autre chose… Mais vous en exempter peut vous faire passer à côté d’opportunités intéressantes. Voici 6 outils de base qui vous permettront de suivre les offres d’emploi, les conseils et les informations qui vous intéressent sur le web sans vous décarcasser.
J'ai reçu hier matin le livre de Romain Rissoan " Réseaux Sociaux" Optimisez votre ROI. Avec une très gentille dédicace de Romain:-)
Je vais donc lire ce livre, et noter mon commentaire sur Amazon, où il est en vente. Et ensuite je vais envoyer ce livre à un contact qui se chargera de prendre le relai, pour lire, commenter sur Amazon, liker la page dédiée à cette édition sur Facebook...et ainsi de suite...Lorsque Romain m'a présenté son idée, et m'a proposé de commencer cette lecture et ce relai, j'ai trouvé le concept enthousiasmant !
You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]
Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.
Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?
Social media community management has expanded into a growing field and there’s a lot to think about.
In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.
We've all made mistakes when tweeting or posting on our social media platforms. Who hasn't posted something with a spelling mistake or syntax error, right?
However there's a difference between making a mistake on Twitter, which we're all good at forgiving, and looking bad on Twitter. When you begin to look bad on Twitter, people don't want to follow you anymore. Ideal prospects can become annoyed, or frustrated, or feel that you are insincere.
Looking bad on Twitter can hurt your brand and your bottom line. Avoid these 10 mistakes to ensure that you will keep the community you've built.
1. You LOVE the CAPS LOCK button
When you type in ALL CAPS it translates as 'screaming' or 'yelling'. No one wants to be yelled at.
Instead, if you're going to use all capital letters, use it for a single word. For example, "Don't go through life, GROW through life."
In this instance, I put the word "grow" in all caps because I wanted to emphasize the word change. I wanted to add further power to the word "grow".
With all caps, it is best to use the philosophy; less is more.
Make sure to check out this article for the other 9 tips.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.