Last week, I wrote an article detailing 3 big reports recently released on nonprofit marketing and fundraising. There is a ton of information in these reports and it can be a little overwhelming trying to sort through it all.
Many nonprofits have successfully built communities on social media. But how can they pull together the social media around a campaign or event so all those tweets and status updates don't just drift away?
I recently had the opportunity to sit in on a webinar, The Social Media Audit, presented by Debra Askanase of Community Organizer 2.0 and Ash Shepherd of NPower Northwest. The biggest takeaway for me was that any organization that wants to be strategic in their communications should be incorporating a social media audit into their calendars.