The power of human connection, relationships, content, context, relevancy is multiplied exponentially when you bring people together in community for a common
Steve Cassady's insight:
Podcast covering the following topics:
How do you determine the purpose of your community?How do you start a new community?How do you build the proper foundation for community growth and health?How do you select the right social networks and tools to help the community grow?How do you manage the organic growth and needs of the community?How do you keep the community fresh, vibrant and alive?How do you empower leaders within the community?How do you utilize data such as Google Analytics, Facebook Insights to grow community and provide the highest value possible.
Social Media is a good thing. There is absolutely no doubt about that. It´s a great place for prospecting, listening, having some great conversations, and building relationships. The primary focus of a social seller should be engaging with people and achieving brand awareness.
All these facts sound really exciting and the goals reachable, but it can also create trouble if your social media strategy is not used correctly. One thoughtless mistake on a social media platform could have remarkable consequences for your customers, prospects, or your brand. And believe me, repairing a bad reputation is serious and difficult.
So, let’s talk about the “Don’ts” of social media activities:
Social.com is proud to be a launch partner with LinkedIn Sponsored Ads, and to host Jason Miller, Sr. Content Marketing Manager at LinkedIn, at Dreamforce this year. LinkedIn is an amazing platform for advertising because a third of all business … Continued
Steve Cassady's insight:
Nice Tips for Sponsored Updates. Now to get Jason Miller as a guest on #LinkedinChat
Having trouble figuring out which blog metrics matter? This post tells you exactly what to measure, how to measure it, and how often.
The challenge isn’t so much measuring our efforts, as there are enough tools out there that make this easy. It’s more about knowing what to measure, how to do it, and most importantly, what to do with the data once it’s been uncovered.
The focus here is to let you in on what we measure most frequently -- and, perhaps most interesting to you, the tools that allow us to do so....
Marketers use social media actively for their various marketing efforts. According to the Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92% of marketers indicated that social media is highly relevant for their businesses; and this finding is relatively higher than 86% from last year’s results.With various social media platforms available, most marketers jump into the bandwagon by posting instantly, but all they get are paid likes, with no engagement at all. Is this what we want to achieve?In order to win the marketing influence game, incorporating the science and art of persuasion is a must. But how do you do it?Here are 11 keys of persuasion for your social media marketing efforts...
Video editing became popular with the use of video sharing websites like Twitter, Facebook, YouTube and many more. Everybody is now interested in video editing and trying to edit and compile a video to share on these sites.
I have received many emails regarding writing about video blogging and editing tutorials. So in this post i am writing about some popular free online video editors. If you want to make a slide show video of your images, shoot a tutorial or make other small videos for your website or social media like Facebook, YouTube, then these online tools will help you achieve your goals. Good luck!...
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
Steve Cassady's insight:
10 Commandments of Social Media Content Marketing.
1. Get Focused2. Create Goals for your Content3. Become a Publisher4. Solve Problems5. Include Calls to Action6. Talk like a Human7. Show What Works8. Have some Fun9. Publish Everywhere10. Create Multi-Media
there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order.
Do a simple Google search and you will find an abundance of infographics and studies telling you the best time to post per social network. Now there’s no harm in using these infographics or studies as a guideline but you have to admit that some of these tips may be ... Continue reading »
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.