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Rescooped by Steve Cassady from Public Relations & Social Media Insight
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20 Best Social Media Infographics You Have To Check Out!

20 Best Social Media Infographics You Have To Check Out! | Community Management | Scoop.it
These great social media infographics will teach you useful things, from how to spot trolls tips to secret formulas for viral shares on social media!

Via Jeff Domansky
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Jeff Domansky's curator insight, March 21, 1:51 AM
Interesting collection of social media infographics. Good reading.
Jeff Domansky's curator insight, March 21, 10:15 AM

Interesting collection of social media infographics. Good reading.

Rescooped by Steve Cassady from Social Media, SEO, Mobile, Digital Marketing
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How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic] | Community Management | Scoop.it

Learn helpful data on the components of a tweet when you respond to people on Twitter -- and use it to inform your own social media response strategy.


Via Kamal Bennani
Steve Cassady's insight:

Nice Tips on optimizing your tweet when you respond to people on Twitter.  Includes some basics, but interest metrics are also included.

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12 Success Tips for Social Media Community Managers and Their Management |

12 Success Tips for Social Media Community Managers and Their Management | | Community Management | Scoop.it

Many social community managers jump into social media work expecting it to be glamorous! What many social media professionals find surprising is the amount of

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A Content Marketing Christmas Carol

"'Twas the night before Christmas, And all through the city, Not a person was working, Save for poor Mr. Shmitty..." A classic tale brought to life through Sli…

Via Francois Mathieu
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Nice Slide for the holidays with good points.

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10 New Social Media Strategies to Experiment With Today

10 New Social Media Strategies to Experiment With Today | Community Management | Scoop.it
A roundup of 10 exciting new social media strategies to help you get more reach and more clicks and to get more done in less time.
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How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%

How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500% | Community Management | Scoop.it

HA small business technology company was focusing their online marketing efforts to SEO and this approach proved to be effective for several years. Keyword

Steve Cassady's insight:

Nice post on Social and Influencer Marketing.

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A Quick and Easy Content Marketing ROI Tip Sheet

A Quick and Easy Content Marketing ROI Tip Sheet | Community Management | Scoop.it

It’s easy to get overwhelmed by all of the information at our fingertips and get distracted by vanity metrics. Be honest, is page views really the most important thing for you to look at?)


So what should we be paying attention to? Which metrics matter more than others? And how do you measure the true business impact of your content?


Ultimately, it’s about the bottom line. All of the traffic in the world doesn’t mean much if you aren’t getting any new customers out of it.


Here’s a roundup of the core metrics that content marketers should keep an eye on if they want to know whether their content marketing is truly paying off....


Via Jeff Domansky
Steve Cassady's insight:

Solids Points on what to track and how to measure your content marketing ROI

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Jeff Domansky's curator insight, October 12, 2014 10:20 AM

Must-read look at which metrics matter in content marketing.

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B2B Content Marketing Trends for 2015 [Infographic]

B2B Content Marketing Trends for 2015 [Infographic] | Community Management | Scoop.it
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say.

Via Francois Mathieu
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12 Free Tools To Help With Social Media

12 Free Tools To Help With Social Media | Community Management | Scoop.it

there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order.


Via Kamal Bennani, Sanjana Singh
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Marianne Naughton's curator insight, October 4, 2014 1:02 PM

Tools for social media

Robert M. Crawford's curator insight, October 5, 2014 9:01 AM

Just what I need to assist my company's exposure as RMCO MUSIC is a varied entity that deals with many areas within the music business including all aspects of  music production such as songwriting/composing, producing, recording, & engineering, as a guitarist, arranger, & vocalist. Also working in music event management as a live sound engineer, stage manager, & consultant, 

Evelyne Phiane's curator insight, October 5, 2014 12:02 PM

tools 

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15 Social Media Tools To Help You Publish At The Right Time

15 Social Media Tools To Help You Publish At The Right Time | Community Management | Scoop.it
Do a simple Google search and you will find an abundance of infographics and studies telling you the best time to post per social network. Now there’s no harm in using these infographics or studies as a guideline but you have to admit that some of these tips may be ... Continue reading »

Via Tom D'Amico (@TDOttawa)
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Nice Listing of tools for different platforms to help analyze and find your optimal posting times for your audience

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Training in Business's curator insight, August 29, 2014 5:06 AM

15 Social Media Tools To Help You Publish At The Right Time

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10 Surprising Social Media Stats To Make You Rethink Your Strategy

10 Surprising Social Media Stats To Make You Rethink Your Strategy | Community Management | Scoop.it
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.

Via ICTPHMS, Thomas Faltin
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Community Management Fundamentals

What is community management and why does it matter?
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Nice slideshare discussing Community Management Fundamentals

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social media, best practices

social media, best practices | Community Management | Scoop.it
Companies are more and more invested in social media to communicate about their business. You must know the codes to ensure (...)
Steve Cassady's insight:

This post discusses the general best days and times to post on key networks.  The key though is to really know your audience and post accordingly

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10 Things You’re Doing Wrong on Social Media - Pipeliner CRM Blog

10 Things You’re Doing Wrong on Social Media - Pipeliner CRM Blog | Community Management | Scoop.it

Social Media is a good thing. There is absolutely no doubt about that. It´s a great place for prospecting, listening, having some great conversations, and building relationships. The primary focus of a social seller should be engaging with people and achieving brand awareness.

 

All these facts sound really exciting and the goals reachable, but it can also create trouble if your social media strategy is not used correctly. One thoughtless mistake on a social media platform could have remarkable consequences for your customers, prospects, or your brand. And believe me, repairing a bad reputation is serious and difficult.


So, let’s talk about the “Don’ts” of social media activities:


Via Brian Yanish - MarketingHits.com
Steve Cassady's insight:

Nice tips on the don'ts of social media activities.  Both personal and business brands can be impacted.

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SageRave's curator insight, March 21, 6:04 PM

While playing games is a"don't", there are other mistakes to avoid! Enjoy!

Michael Ravensbergen's curator insight, March 22, 7:06 AM

Good and true advices!!

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5 Lessons from B2B LinkedIn Marketing - Digital Marketing - Social Media - Email Marketing - Chicago, IL | Lightspan Digital

5 Lessons from B2B LinkedIn Marketing - Digital Marketing - Social Media - Email Marketing - Chicago, IL | Lightspan Digital | Community Management | Scoop.it
With a mixture of calculated connecting, contributing and publishing, use LinkedIn marketing tactics to get clients into bigger, better sales meetings.
Steve Cassady's insight:

Nice small business case study on using LinkedIn

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50 Ways to Energize Your Social Media Community & Audiences |

50 Ways to Energize Your Social Media Community & Audiences | | Community Management | Scoop.it
Are you breathing life and energy into your social media communities or are you taking it away? Relationships are key to sustaining business.
Steve Cassady's insight:

Happy Social Media Community Manager Day.  Here are 50 tips to energize your social media community and audiences.

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25 LinkedIn Facts and Statistics You Need to Share

25 LinkedIn Facts and Statistics You Need to Share | Community Management | Scoop.it
LinkedIn can be used to connect with people around the world. What are 25 LinkedIn facts and statistics that shows its power on a mobile social web?
Steve Cassady's insight:

Interesting Facts on Linkedin.  One of them is that 13% of LinkedIn's users don't have a Facebook account and 26% of the Linkedin time is done through their mobile app

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3 Big Reasons Why I Use LinkedIn

3 Big Reasons Why I Use LinkedIn | Community Management | Scoop.it
LinkedIn is "the" professionals social network. The question isn't whether you should be on it but "how" you use it. Here are 3 reasons why I use LinkedIn
Steve Cassady's insight:

Nice summary of benefits of how Jeff Bullas has received benefits from LinkedIn

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Top Tricks from LinkedIn for Creating Great Sponsored Updates - The ExactTarget Blog

Top Tricks from LinkedIn for Creating Great Sponsored Updates - The ExactTarget Blog | Community Management | Scoop.it
Social.com is proud to be a launch partner with LinkedIn Sponsored Ads, and to host Jason Miller, Sr. Content Marketing Manager at LinkedIn, at Dreamforce this year. LinkedIn is an amazing platform for advertising because a third of all business … Continued
Steve Cassady's insight:

Nice Tips for Sponsored Updates.  Now to get Jason Miller as a guest on #LinkedinChat

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Blogging Metrics: What to Measure, How to Measure It, and How Often

Blogging Metrics: What to Measure, How to Measure It, and How Often | Community Management | Scoop.it

Having trouble figuring out which blog metrics matter? This post tells you exactly what to measure, how to measure it, and how often.


The challenge isn’t so much measuring our efforts, as there are enough tools out there that make this easy. It’s more about knowing what to measure, how to do it, and most importantly, what to do with the data once it’s been uncovered.


The focus here is to let you in on what we measure most frequently -- and, perhaps most interesting to you, the tools that allow us to do so....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 12, 2014 10:32 AM

What metrics matter to blogging? Find out here.

Claudia Rei's curator insight, October 13, 2014 1:39 AM

As we begin our Social Media Marketing Campaign’s and set missions and objectives, it is important to understand “what to measure, how to measure it, and how often” we should monitor our progress. The article summarizes the key metrics you should use to measure success, and most importantly what to do once you have discovered this data.

 

Four main metrics that should be measured include: clicks, social shares, inbound links, and revenue. Clicks help to provide marketers with direction and are the greatest indicator of whether topics are resonating with their audience. Social sharing is an indicator of whether people find your content helpful. Great content will have your audience spreading messages in a way that you cannot through word of mouth. Social shares are measured based on the performance of any on-page calls-to-action. Inbound links directly affect your page,  which in turn affects how high your content ranks in search engines. Finally, tracking all revenue metrics back to the content that generated the original buzz is principal in ensuring a profitable strategy moving forward.

 

Some key takeaways are that marketers should review metrics and the level of engagement daily if not weekly. Since social media is contstantly evolving you must constantly stay ahead of the curve. Additionally the marketing strategy should be on going and campaign-based, and not about one-off posts. Lastly, it is apparent from this blogger that the software ‘HubSpot’ is what allows them to view detailed analytics of each specific blog post they publish to.  Moving forward with our campaign this would be helpful to gain how to handle different analytics based off of each of their social media platforms. 

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11 Keys Of Persuasion For Social Media Marketing | @Steveology

11 Keys Of Persuasion For Social Media Marketing | @Steveology | Community Management | Scoop.it
Marketers use social media actively for their various marketing efforts. According to the Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92% of marketers indicated that social media is highly relevant for their businesses; and this finding is relatively higher than 86% from last year’s results.With various social media platforms available, most marketers jump into the bandwagon by posting instantly, but all they get are paid likes, with no engagement at all. Is this what we want to achieve?In order to win the marketing influence game, incorporating the science and art of persuasion is a must. But how do you do it?Here are 11 keys of persuasion for your social media marketing efforts...
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10 Free Online Video Editors

10 Free Online Video Editors | Community Management | Scoop.it

Video editing became popular with the use of video sharing websites like Twitter, Facebook, YouTube and many more. Everybody is now  interested in video editing and trying to edit and compile a video to share on these sites.


I have received many emails regarding writing about video blogging and editing tutorials. So in this post i am writing about some popular free online video editors. If you want to make a slide show video of your images, shoot a tutorial or make other small videos for your website or social media like Facebook, YouTube, then these online tools will  help you achieve your goals. Good luck!...


Via Ana Cristina Pratas, Jeff Domansky
Steve Cassady's insight:

Nice Helpful suggestions here.  I am checking a couple out.  Let me know which ones you recommend.

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Janet Vasil's curator insight, August 30, 2014 1:05 PM

I am not familiar with many of these, but look forward to giving them a try. .

Nevermore Sithole's curator insight, September 10, 2014 6:53 AM

10 Free Online Video Editors

ManufacturingStories's curator insight, October 12, 2014 11:25 AM

For more resources on STEM Education visit http://bit.ly/1640Tbl

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The Secret Lives Of Community Managers

The Secret Lives Of Community Managers | Community Management | Scoop.it
The secrets -- and secret issues -- Community Managers face during their daily grind online.
Steve Cassady's insight:

Nice Story on the Secret Lives of Community Managers and the variety of roles we play. 

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The 10 Commandments of Social Media Content Marketing

The 10 Commandments of Social Media Content Marketing | Community Management | Scoop.it
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
Steve Cassady's insight:

10 Commandments of Social Media Content Marketing.

1. Get Focused2. Create Goals for your Content3. Become a Publisher4. Solve Problems5. Include Calls to Action6. Talk like a Human7. Show What Works8. Have some Fun9. Publish Everywhere10. Create Multi-Media
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How to Create a Hashtag to Build Engagement at Your Event | Constant Contact Blogs

How to Create a Hashtag to Build Engagement at Your Event | Constant Contact Blogs | Community Management | Scoop.it
There are many ways that you can use hashtags for your business's social media marketing, but in the interest of time, I’m going to focus solely on using them for your events.
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