community management
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Rescooped by Mohamed Hantati from Business in a Social Media World
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Google Officially Releases Search Quality Rating Guidelines

Google Officially Releases Search Quality Rating Guidelines | community management | Scoop.it
Google has officially released their Quality Rating Guidelines, the same guidelines I analyzed earlier this week from a leaked copy.  This marks the second time that Google has released a version, having released a stripped down version in 2013.  But this is the first time they have publicly and officially released the entire document. Something …

Via Cendrine Marrouat - cendrinemarrouat.com
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Rescooped by Mohamed Hantati from Veille : Community management SMO
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Partages sociaux : 81,9% sur Facebook, 8,6% sur Twitter et 4,3% sur Google+

Partages sociaux : 81,9% sur Facebook, 8,6% sur Twitter et 4,3% sur Google+ | community management | Scoop.it

Les réseaux sociaux sont de plus en plus nombreux. Mais seuls quelques réseaux sociaux se partagent les contenus partagés sur le web social. C’est la conclusion d’une étude publiée par Contently et menée en partenariat avec BuzzSumo. Les articles les plus partagés du premier semestre 2014 ont été analysés : 1 million d’articles pour 2,6 milliards de partages. Voici la répartition des partages sur les réseaux sociaux constatée par Contently et BuzzSumo.


Via Julie Chodorge
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Rescooped by Mohamed Hantati from Public Relations & Social Media Insight
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How to Strategically Build an Influencer Marketing Program

How to Strategically Build an Influencer Marketing Program | community management | Scoop.it

As our influencer marketing columnist Raymond Morin blogged sometimes ago, there are 3 main types of influencers:

- celebrities

- opinion leaders (traditional media, online media, social media)

- ambassadors (satisfied customers, happy employees).

 

With the democratization of social media influence, there are simply more people that yield influence in social media. Perhaps this is one reason why Influencer Marketing continues to soar in 2015. It really shouldn’t come as a surprise, because numerous stats have already documented the power of online recommendations...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 21, 2015 4:13 AM

Neal Shaffer shares six steps to follow to help you build an influencer marketing strategy and comprehensive influencer marketing program for your business.

Célia Chauvet's curator insight, November 23, 2015 2:31 AM

Le marketing d'influence en ligne, le B-A-BA

Rescooped by Mohamed Hantati from Time to Learn
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RetweetLab.com : free Tool to Analyze the Shareability of Your Tweets

RetweetLab.com : free Tool to Analyze the Shareability of Your Tweets | community management | Scoop.it

Enter RetweetLab.com! Using this free tool, you can analyze any Twitter account -- including your account or a competitor's account -- to unearth the data you need to get more retweets. The tool works by allowing you to compare your current behaviors (the small graphs in the text) with the behaviors that are correlated with your account getting more retweets. Here's how you can use this new, free tool to analyze and improve your own Twitter presence.


Via Frédéric DEBAILLEUL
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Antoine Knockaert's comment, April 22, 2014 8:24 AM
Vraiment sympa ce petit outil !