You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong. You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong. Do not miss out on sales and customers by ignoring or avoiding online marketing. One of the key principles of business is to be where your target audience is looking for you. A growing number of consumers are searching online before making a purchase decision, so your business needs to be there in order for them to find you and include your company in their decision making process. According to the BIA/Kelsey report, 97% of consumers use online media before making local purchases. Google Research showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase. Since mobile searches are on the rise, this behavior is only going to continue to increase. How do consumers search for businesses? - 90% use a search engine - 48% use the online Yellow Pages - 42% use comparison shopping websites Embracing and online marketing can help you get the edge on your competition; especially when you take into consideration that a recent study shows that 50% of small businesses’ online listings are incorrect and 70% of small business owners state they do not have time to keep their online listings updated. Therefore, something as simple as updating and optimizing your online listings, including the Yellow Pages, will give your business the edge over the competition. Four takeaways for brick and mortar businesses looking to take advantage of online marketing...
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales — and it certainly doesn't measure the potential value of those 100 shares. For example, were any of the 100 fans sharing that post actually influencers? Did the fans in question sign up for your list, or share and forget? Are your likes and follows actually impacting your sales? Many business owners wouldn't know how to start answering those questions.
Everyone from your grandma to your childhood pen pal has Facebook, and you know it’s an important site that gets plenty of eyeballs each day. But is Facebook really worth your efforts as a business owner? The answer is yes, when used correctly. Some entrepreneurs slap a generic question or comment on their Facebook status, leave it alone, and then wonder why they aren’t earning hundreds of fans each week. But when you utilize the social media site properly, Facebook can become an important branding tool for your company.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.