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Facebook Made Me Do It - New York Times

Facebook Made Me Do It - New York Times | Community management | Scoop.it
New York Times
Facebook Made Me Do It
New York Times
A FEW weeks ago I was skimming through my Instagram feed when my mouth dropped open.
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O atractivo das redes sociais e de posts chocantes explicado pelo sociologia, e mais... 

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Why Offline Businesses Need Online Marketing - Search Engine Journal

Why Offline Businesses Need Online Marketing - Search Engine Journal | Community management | Scoop.it

You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong. You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong. Do not miss out on sales and customers by ignoring or avoiding online marketing. One of the key principles of business is to be where your target audience is looking for you. A growing number of consumers are searching online before making a purchase decision, so your business needs to be there in order for them to find you and include your company in their decision making process. According to the BIA/Kelsey report, 97% of consumers use online media before making local purchases. Google Research showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase. Since mobile searches are on the rise, this behavior is only going to continue to increase. How do consumers search for businesses? - 90% use a search engine - 48% use the online Yellow Pages - 42% use comparison shopping websites Embracing and online marketing can help you get the edge on your competition; especially when you take into consideration that a recent study shows that 50% of small businesses’ online listings are incorrect and 70% of small business owners state they do not have time to keep their online listings updated. Therefore, something as simple as updating and optimizing your online listings, including the Yellow Pages, will give your business the edge over the competition. Four takeaways for brick and mortar businesses looking to take advantage of online marketing...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 26, 2013 11:26 PM

Must-read tips to help offline and online businesses reach consumers. 

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Readings in Social Media 2013 - Serendipity35

Readings in Social Media 2013 - Serendipity35 | Community management | Scoop.it
excelent books about social media marketing!!
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Yahoo Buys Tumblr Social Network Service for $1.1 Billion

Yahoo Buys Tumblr Social Network Service for $1.1 Billion | Community management | Scoop.it
Yahoo CEO Marissa Mayer Vows Not to 'Screw Up' the Newly Acquired Social Network (RT @gma: Yahoo Buys Tumblr for $1.1 Billion http://t.co/SJrWKTpEw2)...
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9 Social Marketing Metrics That Actually Matter

9 Social Marketing Metrics That Actually Matter | Community management | Scoop.it
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales — and it certainly doesn't measure the potential value of those 100 shares. For example, were any of the 100 fans sharing that post actually influencers? Did the fans in question sign up for your list, or share and forget? Are your likes and follows actually impacting your sales? Many business owners wouldn't know how to start answering those questions.
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5 Ways to Use Your Business’s Facebook Page More Effectively

5 Ways to Use Your Business’s Facebook Page More Effectively | Community management | Scoop.it

Everyone from your grandma to your childhood pen pal has Facebook, and you know it’s an important site that gets plenty of eyeballs each day. But is Facebook really worth your efforts as a business owner? The answer is yes, when used correctly. Some entrepreneurs slap a generic question or comment on their Facebook status, leave it alone, and then wonder why they aren’t earning hundreds of fans each week. But when you utilize the social media site properly, Facebook can become an important branding tool for your company. 


Via Kamal Bennani
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Simples e eficaz.. Como usar as páginas do Facebook para obter ganhos reais para os negócios.

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Infographic: How to scale relationship building with social media

Infographic: How to scale relationship building with social media | Community management | Scoop.it
In a recent study of CMOs, Accenture used the term “Relevant experiences at scale” to describe the goal of social media marketing.
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Blake Haddleton Social Media Commercial

Get an insiders view on the latest listings, property screenings, and daily tweet's as well as useful tips and ideas on my real estate and lifestyle Blog at ...
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Yahoo, Tumblr take to social network to confirm $1.1-billion deal [video chat] - Los Angeles Times

Yahoo, Tumblr take to social network to confirm $1.1-billion deal [video chat] - Los Angeles Times | Community management | Scoop.it
CNBC.com Yahoo, Tumblr take to social network to confirm $1.1-billion deal [video chat] Los Angeles Times
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5 tips for influencer marketing on social media

5 tips for influencer marketing on social media | Community management | Scoop.it
When it comes to building an online presence, the savviest of social folk know that to stay ahead in today's evolving social media landscape, you must engage with key industry influencers.
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