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Rescooped by Jack DeManche from Public Relations & Social Media Insight
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Wining the Content Marketing Race - The PR & Communications Advantage

Wining the Content Marketing Race - The PR & Communications Advantage | Community Management | Scoop.it

...Brands are answering the call to create more value for customers by publishing news and content marketing. In fact, 86% of BtoC and 91% of BtoB organizations are now using content marketing tactics.As companies adopt a publisher model of content and media creation, many are beginning to rival the reach and influence of the publications in their industry. Amex OPEN Forum and General Mills’ Tablespoon are great examples of this.What do these changes mean for Public Relations and Communications professionals? How is PR competitively positioned compared to marketing and advertising in a content centric web? Read on for answers to these questions and more.By providing news content that traditional sources are not, brands are creating new connections with their communities and customers. While much of content marketing falls under the realm of corporate marketing, the expertise in messaging, content creation and media relations that many Public Relations professionals bring to the table can offer a competitive advantage in 3 key areas...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 19, 2013 3:56 PM

It's an important question. Can public relations really lead the marketing charge?

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Method 10x10: The Experience Tells The Story

Method 10x10: The Experience Tells The Story | Community Management | Scoop.it
description goes here (Good one. The Experience Tells The Story http://t.co/W5caT0S0nx)
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