Management & Leadership
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Management & Leadership
Management - Human Resources - Leadership - Coaching - Personal Development -- RRHH - Liderazgo
Curated by Gladys Pintado
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Analyze #Twitter Data for Any Search Term [Free Tool]

Analyze #Twitter Data for Any Search Term [Free Tool] | Management & Leadership | Scoop.it
Social Media Scientist Dan Zarrella launches a new tool that allows you to analyze Twitter data for any search term.
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How To Use Content Segmentation To Differentiate Your Brand Online

How To Use Content Segmentation To Differentiate Your Brand Online | Management & Leadership | Scoop.it
Many websites have trouble engaging each of their specific audiences in an effective way. In trying to market to everyone, B2B marketers may be setting themselves up for failure.

 

Website content segmentation is the practice of presenting your online content in a clear and concise manner specific to each of your website visitors.

 

By presenting the most relevant content to its website visitors, a company can increase its engagement, better differentiate itself from competitors, and improve inbound marketing effectiveness.

 

These five best practices, from OpenView Labs Report on Website Content Segmentation  - http://bit.ly/IuRMVB , will ensure that your segmentation strategy fulfills its goal of delivering clear, concise, and relevant messaging
to your website’s target visitors.

 

 

Each best practice also includes real-life examples that demonstrate the principles in use: 

http://bit.ly/IuSamY ;


Via maxOz, Jesús Hernández
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#ContentManagement : Content Curation Tools For Web Surfers

#ContentManagement : Content Curation Tools For Web Surfers | Management & Leadership | Scoop.it
Every day, you can find amazing content on the Web. Due to the multitudes of websites cropping up all over the online world, "information overload" is something we all seem to suffer from.
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[Infographic] The Future of Social #Mobile Communications in the Enterprise

[Infographic] The Future of Social #Mobile Communications in the Enterprise | Management & Leadership | Scoop.it

What is that next step? Look no further than what technologists refer to as SoMoClo (social, mobile, cloud, or the dreadful "mocial"). While enterprises may have been the first to push and adopt the cloud, consumers have done likewise with the rise of social computing. And everybody is mobile.

 

The infographic below shows "three generations" of mobile phones in the workplace and ponders what could come next.

 

The first generation is fairly simple. BlackBerries in the workplace dominated from about 1999 (from the CEO's office) until 2007 (when the original iPhone was released).

In 2012, BlackBerries are no longer the de facto phone you find in office settings, and not many people still carry two cellphones in their bags, one for work, one for personal use. The norm now is one phone - and it can do just about everything.


Via Jonha Richman
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From Push to Pull #Marketing via #ContentCuration

From Push to Pull #Marketing via #ContentCuration | Management & Leadership | Scoop.it

Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.

 

... [here] I’ll give a few examples of daily deals sites that have harnessed the power of content curation."

 

And then he presents three online services that are making the best of content curation for marketing products.

 

From the article conclusions: "By becoming the source of curated content, brands can shift some of their energy from push to pull marketing.

 

Instead of constantly pushing out messages through banners spread far and wide, they can pull in their desired audience by sharing content those customers will enjoy, and then retain those customers for long-term interaction with the brand.

 

This gives the brand additional opportunities to develop a deeper relationship with their customers without additional media spend, and puts the focus on a channel that they have much more control over.

 

Curating content that customers will enjoy does take time, and you can’t be everywhere at once, so brands need to choose channels wisely, but for those that have the personality and the resources it takes, content curation can be a great way to attract and retain an audience that will trust the brand for more than just a one time sale."

 

Insightful. 7/10

 

Full article: http://thefutureofads.com/a-shift-to-curation ;


Via Robin Good, Miguel Higa
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Los 10 Mandamientos del Community Manager

Los 10 Mandamientos del Community Manager | Management & Leadership | Scoop.it
Maite López del blog Marketing Online Bilbao, nos explica lo que ella considera son los 10 mandamientos que un community manager debe de tener presente.

Via Jesús Hernández
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La importancia de saber quienes somos para el cliente y cual es la imagen de nuestra #Marca

La importancia de saber quienes somos para el cliente y cual es la imagen de nuestra #Marca | Management & Leadership | Scoop.it
Hace años, cuando comenzaba a hacer mis primeras ventas, me crucé con una frase que, en aquel momento, me pareció fantástica....
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#CommunityManagement :¿Community Manager con nombre y apellidos o profesional en el anonimato ?

#CommunityManagement :¿Community Manager con nombre y apellidos o profesional en el anonimato ? | Management & Leadership | Scoop.it
Uno de las tareas del Community Manager, como ya sabemos todos muy bien, incluso, la más importante de las tareas que...
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#SocialMedia #Tools : 70 Herramientas Imprescindibles de Monitorización en Redes Sociales

Una relaciÃ⊃3;n abierta de herramientas gratuitas, sin registro y disponibles online para monitorizar informaciÃ⊃3;n, conversaciones, marcas, identidad y...
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#CommunityManagement: la Profesión del futuro

#CommunityManagement: la Profesión del futuro | Management & Leadership | Scoop.it
RRHH Digital. En la actualidad, las redes sociales se han convertido en una nueva fuente de información y en una de las principales herramientas a disposición de las marcas para interactuar directamente con sus consumidores.
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#ContentManagement : Dando sentido a los contenidos

#ContentManagement : Dando sentido a los contenidos | Management & Leadership | Scoop.it
Tercer post de la serie sobre el Content Curator, realizada por Evelio Martínez, sobre la primera de la fases de curación de contenidos: el sense making.
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Ya no es posible actuar como en el pasado las #Marcas necesitan el #SocialMedia

Ya no es posible actuar como en el pasado las #Marcas necesitan el #SocialMedia | Management & Leadership | Scoop.it
El cambio producido en la forma de comunicarnos, de trabajar y de relacionarnos que ha provocado el advenimiento y creciente uso...
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#Twitter Update Makes it Easier for Users to Discover Your Marketing Content

#Twitter Update Makes it Easier for Users to Discover Your Marketing Content | Management & Leadership | Scoop.it
Learn how Twitter is helping more users discover the best, most relevant content with its updates to their Discover tab.
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El gran reto de las Relaciones Públicas Online hacia una gestión eficiente de la Reputación

El gran reto de las Relaciones Públicas Online hacia una gestión eficiente de la Reputación | Management & Leadership | Scoop.it
La reputación es un reconocimiento que los diferentes públicos de una compañía hacen del comportamiento corporativo de la misma. Mientras que...
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Herramientas para monitorizar tu Marca. Si eres Community Manager te interesa.

Herramientas para monitorizar tu Marca. Si eres Community Manager te interesa. | Management & Leadership | Scoop.it
Community manager Asturias. Servicios de Social Media y marketing online y 2.0. Gana visibilidad en la web. Formación a medida.Herramientas para monitorizar tu marca. Si eres Community Manager te interesa.
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#BrandContent la nueva #Publicidad de las Empresas y Marcas

#BrandContent la nueva #Publicidad de las Empresas y Marcas | Management & Leadership | Scoop.it
La publicidad hoy en día ha cambiado sus planteamientos y se ve obligada a cambiar sus estrategias para adecuarse a las...
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#ContentManagement : Capture, Annotate and Organize Content Into Collages, Books or Flows with Surfmark

#ContentManagement : Capture, Annotate and Organize Content Into Collages, Books or Flows with Surfmark | Management & Leadership | Scoop.it

Robin Good: Surfmark is a new content curation service introducing some innovative and forward-looking features.

 

Surfmark in fact provides not only standard capabilities to easily capture, collect and organize content from any web page, but it adds intelligently alternative display formats to allow the exploration of such collections in multiple ways.

 

Another key innovative feature of Surfmark is its ability to generate bibliographies and summaries of content collections.

 

Surfmark allows social collaborative curation, history of all edits made, and the ability to share publicly or keep a collection private.

 

Collections can be downloaded in PDF or text formats and all pages saved in a collection are fully preserved with all the formatting and links intact so that you can refer back to exactly what you saw. 

 

Free to use. 

 

FAQ: http://blog.surfmark.net/surfmark-help/ ;

 

Try out and more info: http://www.surfmark.com/ ;

 

(thanks to Ana Cristina Pratas for discovering this) 


Via Robin Good
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Beth Kanter's comment, April 26, 2012 11:49 AM
Could be so useful for research for curriculum development
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¡Community Manager = estratega creativo!

¡Community Manager = estratega creativo! | Management & Leadership | Scoop.it
Un Community Manager no es el profesional que responde a los comentarios y me gusta en las redes.
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#LinkedIn lanza una nueva #Herramienta para los reclutadores de todo el mundo

#LinkedIn lanza una nueva #Herramienta para los reclutadores de todo el mundo | Management & Leadership | Scoop.it
LinkedIn, la mayor red mundial de profesionales con más de 150 millones de miembros, ha anunciado hoy la puesta en marcha...
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#GooglePlus : ¿La nueva reina de las redes sociales para las Empresas?

#GooglePlus : ¿La nueva reina de las redes sociales para las Empresas? | Management & Leadership | Scoop.it
El buscador apuesta a una integración con su plataforma de sociabilidad que puede inaugurar una nueva era en el mundo de las búsquedas online.
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#SocialMedia #Tools : Ya podemos usar Hootsuite como lector de Feeds

#SocialMedia #Tools : Ya podemos usar Hootsuite como lector de Feeds | Management & Leadership | Scoop.it
Hootsuite añade nuevas herramientas en su plataforma de gestión de redes sociales, incluyendo aplicaciones como identi.ca (microblog semejante a Twitter, de código abierto), Chime.in (red social que permite crear comunidades sobre temas específicos), Vision Critical Surveys (aplicación de creación de encuestas), MailChimp (para crear campañas de email marketing) y RSS Reader (un sencillo lector de feeds que se integrará con nuestra cuenta).
Para instalar cualquiera de estas aplicaciones solo tenemos que ir a hootsuite y seleccionar, en el menú lateral, la sección de herramientas >> App Directory. En el ejemplo de la captura podéis ver como es fácil añadir el lector de feeds, permitiendo incluir las direcciones RSS que queremos leer desde el sistema o importar un archivo OPML con todas nuestras suscripciones en otros lectores.

...


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#ContentManagement: El Concepto de Curación de Contenidos

#ContentManagement: El Concepto de Curación de Contenidos | Management & Leadership | Scoop.it
Primer post de la serie sobre el perfil profesional del Content Curator, realizada por Evelio Martínez en el que se esboza qué se entiende por curación de contenido y por qué se está generando tanta conversación en torno al término.
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