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Management & Leadership
Management - Human Resources - Leadership - Coaching - Personal Development -- RRHH - Liderazgo
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#SocialMedia #Tools : La Guía definitiva de Herramientas de Social Media

#SocialMedia #Tools :  La Guía definitiva de Herramientas de Social Media | Management & Leadership | Scoop.it
Las redes sociales ya forman parte de nuestras vidas.  Llegaron para quedarse y con ellas, muchos han sido los paradigmas que...
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#ContentCuration & Distribution featuring StumbleUpon, Scoop.it, Trap.it

#ContentCuration & Distribution featuring StumbleUpon, Scoop.it, Trap.it | Management & Leadership | Scoop.it

When I think about Content Curation, I think about sites like StumbleUpon, ScoopIt, TrapIt, Pinterest and sometimes Digg. Of course there are many sites out there including Curata, CurationSoft, Google+, Storify, PearlTrees, MySyndicaat, Curatedby, Storyful, Evri, Paperli, Pearltrees, Scribit and Magnify that I could use, but I have chosen the sites that have caught my attention, proven value to me, and that I am....


Via Jimun Gimm, Jesús Hernández
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#CommunityManagement : El Community Manager Perfecto

#CommunityManagement : El Community Manager Perfecto | Management & Leadership | Scoop.it
La motivación es una de las claves para poder alcanzar las metas propuestas a corto, medio y largo plazo. Sin ella, difícilmente se puede...
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La #Marca más creativa que el #Marketing y la #Publicidad conocieron

La #Marca más creativa que el #Marketing y la #Publicidad conocieron | Management & Leadership | Scoop.it
Es casi probable que no exista en el mundo, lugar donde la marca Coca-Cola no sea popular y reconocida. Evidentemente hablamos...
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#SocialMedia #Business : En busca de la Red social más adecuada para nuestro Negocio

#SocialMedia #Business : En busca de la Red social más adecuada para nuestro Negocio | Management & Leadership | Scoop.it
A la hora de crear una estrategia en redes sociales para nuestra empresa es importante conocer todas las opciones y plataformas...
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En una frase Qué es el #Branding

En una frase Qué es el #Branding | Management & Leadership | Scoop.it
Desde hace más de un año estoy suscrito a una lista de discusión de Linkedin que acumula más de 500 entradas...
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#BrandContent : Las Mejores y más creativas Experiencias y Contenidos de #Marca

#BrandContent : Las Mejores y más creativas Experiencias y Contenidos de #Marca | Management & Leadership | Scoop.it
La publicidad tradicional agoniza, cambian los canales, los consumidores y sus hábitos, lo que deriva en la necesidad de re-inventar el...
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#ContentManagement: Marketing de contenidos visto en una bola de cristal sin wi-fi

#ContentManagement: Marketing de contenidos visto en una bola de cristal sin wi-fi | Management & Leadership | Scoop.it

          En este mundo marquetiniano abundan diferentes etiquetas que, con matices diferentes, definen lo mismo: podemos hablar de marketing de contenidos, de inbound marketing o de storytelling y, que me perdonen los puristas, estaremos diciendo casi lo mismo. De lo que se trata es de explicarle al potencial consumidor por qué nuestra oferta es mejor, y hacerlo de forma que el usuario perciba esa comunicación como un valor, como un relato que le resulta útil.  ...

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Social Business: Where It's Been & Where It's Going

Social Business: Where It's Been & Where It's Going | Management & Leadership | Scoop.it

"Chasing the past, I stumbled into the future". - T A Sachs I've always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present)."

David Armano discusses in this post the merits of looking back on the social computing trends of the last decade, before looking forward:

 

#1. Digital: The Interactive Revolution

The digital revolution initially begun by replacing the analogue world. Digital began seeping into personal and professional lives and organizations, businesses and industries had to evolve along with it

 

#2. Digital Media: Information Goes Online

The "corporate" Website was born—essentially a glorified brochure for your organization however the business world began to wake up to the fact that not being on the Web was perhaps risking being irrelevant.

 

#3. Digital Business: The Transactional Era

Digital had become not only interactive and informational, but it became transactional—offering organizations new ways to connect with customers or even employees (intranets).

 

#4. Social: The Human Web

The word social becomes key during this era, because we begin to shift behavior during this phase. No longer are we just interfacing with digital systems (human to computer) but we begin to interface directly with each other (human to human).

 

#5. Social Media: Global, Local, Mobile Connectivity At Scale

Today, we live and interact with a digital world which is not only about finding information but is about being "connected".

Networks now drive much of the Web's traffic as billions of people share links and opinions about the world around them.

 

#6. Social Business: Connected, Adaptive & Intelligent

The reality is that most organizations are currently dealing with the realities of social media and only a few truly recognize the potential of social business. Not unlike how digital media evolved into digital business—social business takes the foundation of social media and begins to build new economic models on top of it.

Business models where new connections are formed to the benefit of both the business, customer and even employee and shareholders are a core tenet of "social business".

 

#7. Winners & Losers: Navigating Today And Tomorrow's World

Today digital has become embedded into the lives of millions of people and a generation who has never known life before it pours into our workforce and gradually rises in the ranks.

 

We are now in a social-digital environment where things increasingly move in real time.

Tomorrow's business models must not only be able to adapt to change, they must help drive that change.


Via maxOz
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maxOz's comment, May 7, 2012 3:43 AM
Thanks Pascal, Cyndee, Gerrit and John for sharing xxx Michele
maxOz's comment, May 8, 2012 1:13 AM
Cheers Alessio, Thanks for sharing xxx
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#Marca,en busca de lo emocional del Field Marketing

#Marca,en busca de lo emocional del Field Marketing | Management & Leadership | Scoop.it
Emocional. La marca, sobre todo, es un territorio emocional. Efectivamente, la marca funciona así. O se conecta con las personas o no es. O las personas...
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#ContentManagement : La Importancia de la 'Curacion de Contenidos' para el Community Manager

#ContentManagement : La Importancia de la 'Curacion de Contenidos' para el Community Manager | Management & Leadership | Scoop.it
El Community Manager es, por excelencia, el perfil profesional dentro del mundo dospuntocero que más tareas debe realizar dentro de una...
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5 Ways to Turn #Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn #Twitter into Your Most Powerful Social Media Tool | Management & Leadership | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.

 

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

 

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

 

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

 

Read more: http://bit.ly/IjmxO3


Via Martin Gysler
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A #Pinterest Rival Built On #Facebook Likes: #Glimpse Is New Shopping Discovery App

A #Pinterest Rival Built On #Facebook Likes: #Glimpse Is New Shopping Discovery App | Management & Leadership | Scoop.it

Excerpted from the article:

"Pinterest’s rise has helped highlight the value of social discovery over traditional search for shopping and the lesson hasn’t been lost on competitors.

 

Glimpse is a new Facebook shopping discovery app that is built on top of Facebook “like” data. The app curates shopping pages for users based on their likes, as well the stuff their friends like.

 

While Pinterest has taught people to pin the stuff they like from the web, Glimpse takes the existing data from Facebook’s open graph and marries it with its database of 500 million products and 500,000 stores.

 

The result is an immediate Pinterest rival that is already informed by a user’s Facebook activity. Users don’t have to follow anyone or like anything further to immediately get a flow of products that are tailored to their tastes.

 

Glimpse users can just use the Facebook like button on many retailers sites to bookmark their favorites on their Glimpse page. They can also organize their page by creating separate catalogs, similar to Pinterest boards.

 

“Search is a task whereas discovering things you like is fun, and Glimpse is all about shopping just for fun”.

 

The service will start as a Facebook app but iOS and Android apps should be available in the coming weeks."

 

 

Read full article: 

http://gigaom.com/2012/04/29/thefind-launches-glimpse-a-pinterest-rival-built-on-facebook-likes/

 

Try out it here: 

https://apps.facebook.com/thefind/?ref=ts

 


Via Giuseppe Mauriello
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How To Increase Your Online Influence #Infographic

How To Increase Your Online Influence #Infographic | Management & Leadership | Scoop.it

“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.

 

After building an online identity, we always think of increasing our online influence.

This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence:

http://bit.ly/M8U8io 


Via maxOz, janlgordon
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janlgordon's comment, May 13, 2012 12:42 PM
Thanks Michele, this is a great one!
John van den Brink's comment, May 13, 2012 2:19 PM
Jan thank you!
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#Engagement #Marketing Ver Para Querer

#Engagement #Marketing Ver Para Querer | Management & Leadership | Scoop.it
Aceptar una marca y dejar que ingrese en nuestra propia historia de vida revela la pauta de una comunicación basada en...
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Como conseguir notoriedad para tu web con LinkedIn

Como conseguir notoriedad para tu web con LinkedIn | Management & Leadership | Scoop.it
Linkedin, conocida como la red social para profesionales, no es únicamente un lugar donde encontrar trabajo, o colgar tu currículum porque...
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¿Cuál es el primer paso que mi #Empresa debe dar en #Twitter ?

¿Cuál es el primer paso que mi #Empresa debe dar en #Twitter ? | Management & Leadership | Scoop.it
Esta es una cuestión importante para la que deberíamos tener claros algunos aspectos vitales. Lo primero que debemos hacer es encontrar la...
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#Twitter : Recicla tus tweets ¿Cómo prolongar su vida útil ?

#Twitter : Recicla tus tweets ¿Cómo prolongar su vida útil ? | Management & Leadership | Scoop.it
Seguro que tu estrategia de contenidos en Twitter está basada en una depurada técnica, de la cual se obtienen mensajes con...
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#Twitter : De la Conversación a la Programación de Tweets

#Twitter : De la Conversación a la Programación de Tweets | Management & Leadership | Scoop.it
Si por algo se caracteriza el trabajo relacionado con el Social Media, sea cual sea pero en especial el de Community...
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10 #Herramientas de Productividad para el #CommunityManager

10 #Herramientas de Productividad para el #CommunityManager | Management & Leadership | Scoop.it
10 herramientas de productividad para el Community Manager...
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#CommunityManagement : Brand Community Management

#CommunityManagement : Brand Community Management | Management & Leadership | Scoop.it

Dentro de las comunidades de marca se ponen de manifiesto relaciones entre sus participantes que vinculan las marcas que consumen con su identidad individual y su cultura. Las comunidades de marcas se caracterizan por su conciencia compartida, rituales, tradiciones y estilos de vidas que son el reflejo de la personalidad que transmite la marca.

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#ContentManagement . 10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

#ContentManagement . 10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value | Management & Leadership | Scoop.it

If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg]

 

Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!

 

In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it.

 

Reminder of What’s Social Media Curation?

 

With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic...

 

Read more: http://bit.ly/IRXDad


Via Martin Gysler
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angel Graham's comment, May 8, 2012 6:45 PM
These are all very good things. I do some already. Some I need to implement. Thank you.
Martin Gysler's comment, May 9, 2012 5:17 AM
You're welcome Angel. I'm glad if you learned something new to improve your know-how!
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#NeuroMarketing o como estimular la mente del consumidor para generar emociones

#NeuroMarketing o como estimular la mente del consumidor para generar emociones | Management & Leadership | Scoop.it
Con mucha frecuencia, llegamos a casa de un comercio con algún producto que hemos comprado y que luego no utilizamos. Como...
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#SocialMedia : Del talento al esfuerzo del Community Manager

#SocialMedia :  Del talento al esfuerzo del Community Manager | Management & Leadership | Scoop.it
¿Cuántas veces hemos escuchado por la tele en uno de estos programas tipo Operación Triunfo gente que canta bien y luego...
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Creative Commons Licenses and Attribution: How To Embed Them Inside Your Digital Content

Creative Commons Licenses and Attribution: How To Embed Them Inside Your Digital Content | Management & Leadership | Scoop.it

Robin Good: JISC provides a very well documented guide to the use of Creative Commons licences (also referred to as CC licences) which can greatly facilitate the copying, reuse, distribution, and in some cases, the modification of the original owner’s creative work without needing to get permission each time from the original rights holder.

 

In addition to this the correct use and embedding of CC license may greatly help in the effort to make original sources more transparent to the final reader, in many context, including news and content curation efforts of many kinds.

 

Creative Commons licences can be embedded into a variety of resources, such as PowerPoint, images, Word docs, elearning resources, podcasts and other audio visual resources.

 

While specifically prepared for UK public sector organizations this document can be quite useful for anyone interested in the use of CC licenses to distribute digital content online.

 

Key Benefits of embedding CC licences for content curation and attribution:

It can help the user see that the resource is an 'open' resource and licensed under a specific CC licence terms
  It can help reduce the future 'orphan works' (works for which the rights holders are unknown or cannot be traced), and assist in creation of appropriate attribution, citation and potential negotiation for further permissions. By embedding the selected CC licence to the licence details even if the resource gets detached from its metadata. This is particularly the case if the resource is found via a search engine instead of the original website platform which might host specific copyright restrictions.

 

More info: http://www.jisc.ac.uk/publications/programmerelated/2011/scaembeddingcclicencesbp.aspx ;

 

(Thanks to Amber Thomas for finding this resource)


Via Robin Good
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