El adecuado control de nuestro Branding, previene las crisis de reputación, debemos recordar que las marcas son hoy propiedad de los consumidores por lo que, debemos escuchar que tienen que decir acerca de nuestro branding done, aplicando el...
Giuseppe Mauriello: Learnist is a new site (still in beta) that aims to be like Pinterest but for sharing learning resources.
On Learnist you can create pinboards of materials organized around a topic.
You can pin images, videos, and text to your boards by using the Leanist bookmarklet, by manually entering the URL of a resource, or by uploading materials to your boards.
From article by Mashable:
"Grockit's latest product re-configures online content such as YouTube videos, Wikipedia entries and ebooks into ordered lesson plans.
Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings.
Grockit founder Farbood Nivi argues that expert curation helps avoid the misinformation, hacked-together how-to articles and other useless content one must weed through in a typical Google search. It also provides a clear learning path and eventually, he hopes, will include some form of assessment..."
El COI creó este sitio donde se integrarán las cuentas que los atletas tengan en Twitter, Facebook, YouTube o Foursquare. De esta manera se les permitirá a los deportistas y a los aficionados poder utilizar estas páginas durante la competencia.
This piece was written by Eric Brown for social media explorer.
I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of machine aggregation and Human Curation) are starting to pick up steam.
Here are some highlights:
Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.
**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
The author says and I agree with him:
**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".
There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:
**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.
**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC
**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
La apariencia de una página web va cambiando con el paso del tiempo para adaptarse a las nuevas necesidades de los usuarios, a los cambios en las herramientas de creación de páginas web y para mantener una imagen de marca actual.
Good comments from Jan - I still think this is a huge business opportunity for all business owners - in a sea of information - you've gotta develop trust - not just in the efficacy of your product - but in the efficacy the content that surrounds your product - whine all you like - sure there's too much to do - but I'd drop your Facebook activity and stick it into curation - just saying...
I selected this article and interview in its entirety (video) that Bill Sheridan did with Steve Rosenbaum because everytime I hear Steve speak about the importance of curation it reinforces the importance of curation and why your business can't afford not to do it.
Steve gave a keynote to DigitalNow on April 28, 2012 and talked about the importance of curating vital information for your clients.
Here's what caught my attention:
**A flood of information - but the opportunity lies in identifying and delivering the really important stuff for your clients
**Authority is no longer bestowed to content creators, "Curators are today's trusted authorities"
How do you become a trusted authority?
**Have a voice - What is your brand's promise?
**Provide context - What keeps your clients up at night? Are you listening to them online?
**Offer a point of view - Your point of view is your unique sales proposition. People don't buy your products, they buy why you're selling them.
**Tell your clients why you selected this information and why it's important on a consistent basis and you'll become indispensable
Here is an article from 2011, still very relevant today that I found very helpful that goes a little more into detail about context,
The article is "If Content is King, Context is Queen" written by Amy Manus for ClickZ
Recientemete, The Wall Street Journal publicó un reporte sobre los "secretos" del éxito de las tiendas de Apple, cuyo diseño aireado, cómodo, iluminado y moderno está concebido para convertirlas en lugares placenteros y especiales.
Scott Goodson is the founder of StrawberryFrog. His first book, Uprising exploring Movement Marketing has been published by McGraw Hill.
**** Agree with this article immensely. As noise level goes up, and it is deafening and about to get worse, consumers seek short cuts, short hand and quick messaging to understand how to reduce the time it takes to parse information. Brands are the ultimate parsing tool, the ultimate shorthand.
Brands communicate complex messages in "short code" making them more important now than ever. We see a brand and understand a hundred things. The web seems to be a direct marketers dream with numbers associated with every action.
Don't be fooled, there are still things worth doing that can't and won't appear on any P&L. Brand building campaigns are out of favor because of the web's ability to seemingly allocate money to all activities.
Until Google Analytics is connected to my brain brand building will not be seen on a bottom line, but, as this excellent Forbes article points out, brands and branding have never been more important. Some things that cost money marketers must do out of love and trust. Good luck selling that idea to th C level (lol). Marty
"It looks like Flipboard; aggregates and posts content like Reddit; and presents news visually, like Newsmap. And it's from Intel. Intel iQ is a social-publishing platform and the tech giant's latest content-marketing experiment.
IQ resembles a digital magazine but is curated by Intel employees. A story gets to the iQ front page when a certain number of people recommend it. The goal is to "connect with a younger audience and tell them the bigger story of who we are as a brand," said Editor-in-Chief Bryan Rhoads. "Many of them don't know, so we need to tell them the story of Intel that is beyond PCs and beyond processors."
Mr. Rhoads will sometimes place staff-written or important stories on the page, but most articles will appear democratically and make it on their own merits.
On page, each story box appears with a photo and a tag: "IQ Original" for staff-written and freelance-commissioned articles, "iQ Network" for content written by partner companies such as Discovery or Vice, or "Via" for pieces from an outside source. The last tag is followed by the name of the publication, for instance, "via Mashable."
Bryan Rhoads, editor in chief of Intel iQ Each story box grows visually as social media -- clicks, shares, freshness, relevancy and other data from around the web -- is added."