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Management & Leadership
Management - Human Resources - Leadership - Coaching - Personal Development -- RRHH - Liderazgo
Curated by Gladys Pintado
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Get instant Sale Alerts with #Pinterest | Lyst

Get instant Sale Alerts with #Pinterest | Lyst | Management & Leadership | Scoop.it
Get instant Sale Alerts on the fashion in your Pinterest boards.

Via Kelly Lieberman, AlexaSocialMedia - Social Media & Community Management
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#SocialBranding : Tu #Marca necesita contar una historia

#SocialBranding : Tu #Marca necesita contar una historia | Management & Leadership | Scoop.it
Social Branding: las marcas deben contar historias en las redes sociales a través del social media marketing...
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#Branding ¡5 Herramientas Gratis!

#Branding  ¡5 Herramientas Gratis! | Management & Leadership | Scoop.it
El adecuado control de nuestro Branding, previene las crisis de reputación, debemos recordar que las marcas son hoy propiedad de los consumidores por lo que, debemos escuchar que tienen que decir acerca de nuestro branding done, aplicando el...
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#RRHH : Reclutamiento en la Era 2.0

#RRHH : Reclutamiento en la Era 2.0 | Management & Leadership | Scoop.it
Un escenario de las prácticas de búsqueda, selección y reclutamiento con las herramientas de la web 2.0...
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New #ContentCuration #Tool : #Learnist Is #Pinterest For Learning

New #ContentCuration #Tool : #Learnist Is #Pinterest For Learning | Management & Leadership | Scoop.it

Giuseppe Mauriello: Learnist is a new site (still in beta) that aims to be like Pinterest but for sharing learning resources.

On Learnist you can create pinboards of materials organized around a topic.

You can pin images, videos, and text to your boards by using the Leanist bookmarklet, by manually entering the URL of a resource, or by uploading materials to your boards.

 

 

From article by Mashable:

 

"Grockit's latest product re-configures online content such as YouTube videos, Wikipedia entries and ebooks into ordered lesson plans.

 

Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings.

 

Grockit founder Farbood Nivi argues that expert curation helps avoid the misinformation, hacked-together how-to articles and other useless content one must weed through in a typical Google search. It also provides a clear learning path and eventually, he hopes, will include some form of assessment..."

 

Read full article: http://j.mp/MGkVD2

 

Request an invite and try it here: http://learni.st

 


Via Giuseppe Mauriello, Prof JML
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Metáforas del docente 2.0: DJ, Curator, Community Manager

Metáforas del docente 2.0: DJ, Curator, Community Manager | Management & Leadership | Scoop.it
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#TheHub, la red social de los Juegos Olímpicos Londres 2012 #Olimpiadas #SocialMedia

#TheHub, la red social de los Juegos Olímpicos Londres 2012 #Olimpiadas #SocialMedia | Management & Leadership | Scoop.it
El COI creó este sitio donde se integrarán las cuentas que los atletas tengan en Twitter, Facebook, YouTube o Foursquare. De esta manera se les permitirá a los deportistas y a los aficionados poder utilizar estas páginas durante la competencia.

Via AlexaSocialMedia - Social Media & Community Management
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En el nombre de la #Marca, de la #Empresa y de las #RedesSociales

En el nombre de la #Marca, de la #Empresa y de las #RedesSociales | Management & Leadership | Scoop.it
En el nombre de la marca de la empresa y de las redes sociales...
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Is #ContentCuration the New Community Builder?

Is #ContentCuration the New Community Builder? | Management & Leadership | Scoop.it

This piece was written by Eric Brown for social media explorer.

 

I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of  machine aggregation and Human Curation) are starting to pick up steam.

 

Here are some highlights:

 

Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

The author says and I agree with him:

 

 

**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".

 

There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:

 

**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.

 

**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC

 

**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article: [http://bit.ly/kmZvJg]

 


Via janlgordon
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Alessio Manca's comment, May 23, 2012 1:36 AM
What a truth! TY!!
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Starbucks, de la Página Web Corporativa a la Web 2.0 #Branding

Starbucks, de la Página Web Corporativa a la Web 2.0  #Branding | Management & Leadership | Scoop.it
La apariencia de una página web va cambiando con el paso del tiempo para adaptarse a las nuevas necesidades de los usuarios, a los cambios en las herramientas de creación de páginas web y para mantener una imagen de marca actual.

Via AlexaSocialMedia - Social Media & Community Management
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El Don de saber adaptarse a los nuevos tiempos Starbucks y su Evolución 2.0

El Don de saber adaptarse a los nuevos tiempos Starbucks y su Evolución 2.0 | Management & Leadership | Scoop.it
El Don de saber adaptarse a los nuevos tiempos Starbucks y su evolucion 20...
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#Curation Can Make Your Business Indispensable - Here's How

#Curation Can Make Your Business Indispensable - Here's How | Management & Leadership | Scoop.it

Good comments from Jan - I still think this is a huge business opportunity for all business owners - in a sea of information - you've gotta develop trust - not just in the efficacy of your product - but in the efficacy the content that surrounds your product - whine all you like - sure there's too much to do - but I'd drop your Facebook activity and stick it into curation - just saying...

 

I selected this article and interview in its entirety (video) that Bill Sheridan did with Steve Rosenbaum because everytime I hear Steve speak about the importance of curation it reinforces the importance of curation and why your business can't afford not to do it.

 

Steve gave a keynote to DigitalNow on April 28, 2012 and talked about the importance of curating vital information for your clients.

 

Here's what caught my attention:

 

**A flood of information - but the opportunity lies in identifying and delivering the really important stuff for your clients

 

**Authority is no longer bestowed to content creators, "Curators are today's trusted authorities"

 

How do you become a trusted authority?

 

**Have a voice   - What is your brand's promise?

 

**Provide context  - What keeps your clients up at night? Are you listening to them online?

 

**Offer a point of view - Your point of view is your unique sales proposition.  People don't buy your products, they buy why you're selling them.

 

**Tell your clients why you selected this information and why it's important on a consistent basis and you'll become indispensable

 

Here is an article from 2011, still very relevant today that I found very helpful  that goes a little more into detail about context,

 

The article is "If Content is King, Context is Queen" written by Amy Manus for ClickZ

 

http://bit.ly/IWRGHb

 

Read Bill Sheridan article & see video here: http://bit.ly/JrJ5B


Via janlgordon, Simply Friday
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Tom George's comment, May 21, 2012 10:33 AM
Nice one Jan...thanks for sharing this today
janlgordon's comment, May 21, 2012 12:28 PM
Thanks for your kind words (Tom) Internet Billboards
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Las #Marcas, Concepto y Tipologías

Las #Marcas, Concepto y Tipologías | Management & Leadership | Scoop.it
La marca sirve para crear una relación entre empresa y valores que se le asocian. Diferencia al producto ofrecido de los de la competencia y garantiza la calidad.
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Los 7 principios del #Branding en #Twitter, ¡Crecimiento en tiempo real!

Los 7 principios del #Branding en #Twitter, ¡Crecimiento en tiempo real! | Management & Leadership | Scoop.it
Hablar de Twitter es hablar de información en tiempo real, de conexiones y canales a través de los cuales nos comunicamos, nos informamos, nos formamos y...
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4 Secretos del #Branding de las #Apple Stores

4 Secretos del #Branding de las #Apple Stores | Management & Leadership | Scoop.it
4 Secretos del Branding de las Apple Stores...

Recientemete, The Wall Street Journal publicó un reporte sobre los "secretos" del éxito de las tiendas de Apple, cuyo diseño aireado, cómodo, iluminado y moderno está concebido para convertirlas en lugares placenteros y especiales.

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Nueva plataforma #Web laboral ¡Qué el trabajo te busque! #Empleo #Job

Nueva plataforma #Web laboral  ¡Qué el trabajo te busque! #Empleo #Job | Management & Leadership | Scoop.it
¿Quiénes somos y qué hacemos?

Somos una nueva plataforma web laboral que te ofrece la posibilidad de poner en contacto a usuarios que necesiten un servicio, con otros que puedan satisfacer esta necesidad.

Via MarcaEmpleo
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Cómo Utilizar Positivamente la #Influencia en #Internet y #SocialMedia

Cómo Utilizar Positivamente la #Influencia en #Internet y #SocialMedia | Management & Leadership | Scoop.it
Como ya decía en...
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#ContentCuration : Are You Doing it Right? by @sueyoungmedia

#ContentCuration : Are You Doing it Right? by @sueyoungmedia | Management & Leadership | Scoop.it
Content curation is much more than compiling lists of articles. Aggregation uses automated methords while curation introduces the human element.
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The Lifecycle of a Web Page on #StumbleUpon

The Lifecycle of a Web Page on #StumbleUpon | Management & Leadership | Scoop.it

You may have heard the stat that StumbleUpon drives more traffic referrals than any other social media site.


Via Jonha Revesencio
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#Brands and #Branding More Important Than Ever - Forbes

#Brands and #Branding More Important Than Ever - Forbes | Management & Leadership | Scoop.it
Scott Goodson is the founder of StrawberryFrog. His first book, Uprising exploring Movement Marketing has been published by McGraw Hill.

 

**** Agree with this article immensely. As noise level goes up, and it is deafening and about to get worse, consumers seek short cuts, short hand and quick messaging to understand how to reduce the time it takes to parse information. Brands are the ultimate parsing tool, the ultimate shorthand.

 

Brands communicate complex messages in "short code" making them more important now than ever. We see a brand and understand a hundred things. The web seems to be a direct marketers dream with numbers associated with every action.

 

Don't be fooled, there are still things worth doing that can't and won't appear on any P&L. Brand building campaigns are out of favor because of the web's ability to seemingly allocate money to all activities.

 

Until Google Analytics is connected to my brain brand building will not be seen on a bottom line, but, as this excellent Forbes article points out, brands and branding have never been more important. Some things that cost money marketers must do out of love and trust. Good luck selling that idea to th C level (lol).
Marty


Via Martin (Marty) Smith, Jesús Hernández
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La conversacion con el cliente todo un reto para el #CommunityManager

La conversacion con el cliente todo un reto para el #CommunityManager | Management & Leadership | Scoop.it
La conversacion con el cliente todo un reto para el Community Manager...
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Renault Twizy protagoniza el primer banner en #Pinterest

Renault Twizy protagoniza el primer banner en #Pinterest | Management & Leadership | Scoop.it
Renault Twizy inaugura un nuevo segmento de vehículo urbano, diferente, divertido y eléctrico. Una innovación que llega para reinventar la vida urbana.

Via AlexaSocialMedia - Social Media & Community Management
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#Marcas y Consumidores Online : ¿Cómo es el Perfil del Nuevo Consumidor Social ?

#Marcas y Consumidores Online : ¿Cómo es el Perfil del Nuevo Consumidor Social ? | Management & Leadership | Scoop.it
Marcas y consumidores online Como es el perfil del nuevo consumidor Social...

Via AlexaSocialMedia - Social Media & Community Management
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#Twitter mucho mas que una #Herramienta de Comunicación Social

#Twitter mucho mas que una #Herramienta de Comunicación Social | Management & Leadership | Scoop.it
Twitter mucho mas que una herramienta de comunicacion social...
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#Intel Launches Digital Magazine #Curated by Employees: #iQ by Intel

#Intel Launches Digital Magazine #Curated by Employees: #iQ by Intel | Management & Leadership | Scoop.it

Excerpted from article:

"It looks like Flipboard; aggregates and posts content like Reddit; and presents news visually, like Newsmap. And it's from Intel. Intel iQ is a social-publishing platform and the tech giant's latest content-marketing experiment.

 

IQ resembles a digital magazine but is curated by Intel employees. A story gets to the iQ front page when a certain number of people recommend it. The goal is to "connect with a younger audience and tell them the bigger story of who we are as a brand," said Editor-in-Chief Bryan Rhoads. "Many of them don't know, so we need to tell them the story of Intel that is beyond PCs and beyond processors."

 

Mr. Rhoads will sometimes place staff-written or important stories on the page, but most articles will appear democratically and make it on their own merits.

 

On page, each story box appears with a photo and a tag: "IQ Original" for staff-written and freelance-commissioned articles, "iQ Network" for content written by partner companies such as Discovery or Vice, or "Via" for pieces from an outside source. The last tag is followed by the name of the publication, for instance, "via Mashable."

 

Bryan Rhoads, editor in chief of Intel iQ
Each story box grows visually as social media -- clicks, shares, freshness, relevancy and other data from around the web -- is added."

 

Read full original article here:

http://adage.com/article/digital/intel-launches-digital-magazine-curated-employees/234777/

 

Check out iQ by Intel: http://iq.intel.com

 


Via Giuseppe Mauriello
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