Management & Leadership
16.8K views | +0 today
Follow
Management & Leadership
Management - Human Resources - Leadership - Coaching - Personal Development -- RRHH - Liderazgo
Curated by Gladys Pintado
Your new post is loading...
Your new post is loading...
Rescooped by Gladys Pintado from EPIC Infographic
Scoop.it!

#Engagement : How to Build -- and Keep -- an Engaged Audience [INFOGRAPHIC]

#Engagement : How to Build -- and Keep -- an Engaged Audience [INFOGRAPHIC] | Management & Leadership | Scoop.it
Every web publisher — and especially content marketer — yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and — well, content — online it can be hard to figure out how to reach people and keep them coming back for more.

 

The content marketing agency BlueGlass knows a lot about how to do this well. They’ve run successful campaigns for clients including eBay, Conde Nast and Greatist. Now BlueGlass is ready to share some of its secrets with Mashable readers. The company produced this exclusive infographic to run down some of the ways you too can build an engaged audience online.


Via Jonha Richman
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

Un cliente de #Twitter que facilita la búsqueda de información

Un cliente de #Twitter que facilita la búsqueda de información | Management & Leadership | Scoop.it
Una buena herramienta para buscar en Twitter con la posibilidad de introducir filtros de palabras clave. Nos referimos a la herramienta iTweetLive, la cual tiene una versión de pago y otra gratuita.
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

#RedesSociales corporativas, un puente hacia el conocimiento colectivo

#RedesSociales corporativas, un puente hacia el conocimiento colectivo | Management & Leadership | Scoop.it
En la actualidad, cada vez es mayor el número de empresas, marcas, Administraciones Públicas o incluso profesionales que tienen presencia en la red a través de blogs o perfiles en distintas redes sociales (perfil en Twitter, página en Facebook,...
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

#CommunityManagers :10 cosas que pueden echar por tierra su Reputación y la #Marca a la que representan

#CommunityManagers :10 cosas que pueden echar por tierra su Reputación y la #Marca a la que representan | Management & Leadership | Scoop.it
Community Managers 10 cosas que pueden echar por tierra su reputacion y la marca a la que representan...
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

#ContentManagement : La importancia de la Creación de Contenidos como Estrategia de #Marketing

#ContentManagement : La importancia de la Creación de Contenidos como Estrategia de #Marketing | Management & Leadership | Scoop.it
La importancia de la creacion de Contenidos como estrategia de Marketing...
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

Claves para lograr el #Engagement en #RedesSociales

Claves para lograr el #Engagement en #RedesSociales | Management & Leadership | Scoop.it
Claves para lograr el Engagement en redes sociales...
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

Effective #ContentCuration for Higher Ed

Effective #ContentCuration for Higher Ed | Management & Leadership | Scoop.it
georgy cohen content curation higher ed Content curation is usually thought of exclusively as a tool for marketers and publishers but there are lots of other applications outside these industries.One of those examples is higher education.
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

De la #Publicidad Comportamental a la Publicidad Emocional

De la #Publicidad Comportamental a la Publicidad Emocional | Management & Leadership | Scoop.it

De la publicidad comportamental a la publicidad emocional

Hemos hablado mucho aquí de la publicidad comportamental, de cómo en ese caso la excusa de la personalización no debería servir para rastrear, muchas veces sin que lo sepamos o consintamos,  lo que hacemos online y ofrecernos después productos o servicios.  También explicábamos cómo cuando se trata de personalizar los resultados se está aplicando la idea de filtrarlos con criterios,  contextos distintos, con el social de Google Social Search como uno de los más interesantes.

more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

Experto en #CommunityManagement apuesta por que los directivos "cambien el chip y pasen al marketing social"

Experto en #CommunityManagement apuesta por que los directivos "cambien el chip y pasen al marketing social" | Management & Leadership | Scoop.it
El experto en community managment Francesc Carreras ha indicado que "lo que más les cuesta a los directivos es cambiar el chip, pasar al marketing de colaboración social, en el que cedemos el control a los usuarios", durante la presentación en...
more...
No comment yet.
Rescooped by Gladys Pintado from Social Media Content Curation
Scoop.it!

#ContentManagement : Visualize #SocialMedia Streams, Discover, Collect And Share Any Thing With SeeSaw

#ContentManagement : Visualize #SocialMedia Streams, Discover, Collect And Share Any Thing With SeeSaw | Management & Leadership | Scoop.it

Robin Good: SeeSaw is a new web app which allows you to easily monitor social media news streams on any topic and in real-time.

 

You can pick and select which news stories to find by using hashtags, or specific search keywords. Once Seesaw starts visualizing the live social stream on that topic you can begin to save, pull together into collections and/or share them on your social media channels.

 

Each search you make can be saved and labelled and reloaded and updated in real-time with one click.

Very useful for monitoring specific topics and finding relevant stories to collect, share or post.

 

Free to use. Login with Twitter.

 

Read more: http://sees.aw/about-us/

 

Try it out now: http://sees.aw 

 


Via Robin Good, Giuseppe Mauriello
more...
Jeff Domansky's curator insight, June 29, 2013 10:25 PM

Seesaw is a useful content curation and monitoringtool. Check it out.

Scooped by Gladys Pintado
Scoop.it!

Del #Webmaster al futuro del nuevo #CommunityManager

Del #Webmaster al futuro del nuevo #CommunityManager | Management & Leadership | Scoop.it
Del Webmaster al futuro del nuevo Community Manager...
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

10 razones por las que #CommunityManager y #SEO hacen buena pareja

10 razones por las que #CommunityManager y #SEO hacen buena pareja | Management & Leadership | Scoop.it
¿Qué ocurre cuando se conocen un SEO y un Community Manager? Posiblemente no es un flechazo, ambos tienen ideas preconcebidas y estereotipadas sobre el otro. Pero deberían dars...
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

#CommunityManagement : Como conseguir que tu Comunidad crezca en Calidad y Cantidad

#CommunityManagement : Como conseguir que tu Comunidad crezca en Calidad y Cantidad | Management & Leadership | Scoop.it
Como conseguir que tu comunidad crezca en calidad y cantidad...
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

#ContentManagement : Contenido de #Marca, Clones, Puzzles, Ecuaciones y otras Hierbas

#ContentManagement : Contenido de #Marca, Clones, Puzzles, Ecuaciones y otras Hierbas | Management & Leadership | Scoop.it
Contenido de marca clones puzzles ecuaciones y otras hierbas...
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

#Google mejora su botón +1 añadiendo recomendaciones del sitio en el que estamos #GooglePlus #RedesSociales

#Google mejora su botón +1 añadiendo recomendaciones del sitio en el que estamos #GooglePlus #RedesSociales | Management & Leadership | Scoop.it
Independientemente del éxito o no que tenga Google+, el botón +1 se ha extendido como la pólvora y lo podemos encontrar en muchos lugares. Como otr...
more...
No comment yet.
Rescooped by Gladys Pintado from All About Facebook
Scoop.it!

Study: #Brands Posting On #Facebook Find Highest Engagement On Tuesdays

Study: #Brands Posting On #Facebook Find Highest Engagement On Tuesdays | Management & Leadership | Scoop.it
What day of the week is the best for brands to post on Facebook? What time of day is the best for brands to post on Facebook? And does it really matter?

Via Rami Kantari
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

Una Estrategia eficaz de #SocialMedia #Marketing debe desarrollar la dosis correcta de Influencia y Persuasión

Una Estrategia eficaz de #SocialMedia #Marketing debe desarrollar la dosis correcta de Influencia y Persuasión | Management & Leadership | Scoop.it
Una estrategia eficaz de Social Media Marketing debe desarrollar la dosis correcta de Influencia y Persuasion...
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

Evitar la Crisis de Reputación Objetivo principal del #CommunityManager

Evitar la Crisis de Reputación Objetivo principal del #CommunityManager | Management & Leadership | Scoop.it
Evitar la Crisis de reputacion Objetivo principal del Community Manager...
more...
No comment yet.
Rescooped by Gladys Pintado from Curation, Social Business and Beyond
Scoop.it!

#ContentManagement : Curating People is As Important as Curating Content - Here's Why

#ContentManagement : Curating People is As Important as Curating Content - Here's Why | Management & Leadership | Scoop.it

I curated and posted this a few months ago but feel it's relevant and timely today. (What brought this to mind was another important article written by Axel Schultze, which I have commented on below.

 

Here's what I said about Gideon Rosenblatt's post.

 

This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.

 

"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."

 

**In the world of the information networker, curating content is only half the game. The other half is curating the curators.

 

**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.

 

**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.  

 

My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us!  It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!). 

 

By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience. 

 

**This in turn can make us far more effective and informative consumers as well as curators, when we widen our own circles.

 

Great article by Axel Schultze CEO of xee.me

 

"Why SEO will Be Gone in 5 to 10 Years" as he talks about "Relationships and Recommendations Soon More Valuable Than SEO" (Robin Good)

 

Jan Gordon: "Here's what caught my attention:

 

Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

 

However, this is slowly and steadily changing.

 

**Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

 

Now – what does that mean to SEO?

 

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

 

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

 

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr

 

Via janlgordon

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Image by Istockphoto  from an article by Social Media Examiner

 

Read the full article: [http://bit.ly/AxRrEr]


Via janlgordon, k3hamilton, juandoming
more...
janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
Scooped by Gladys Pintado
Scoop.it!

La gestión de las #RedesSociales también es tema universitario

La gestión de las #RedesSociales también es tema universitario | Management & Leadership | Scoop.it
Creció la oferta de programas ejecutivos para especializarse en los usos de las redes sociales dentro de las organizaciones.
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

#CommunityManager : cómo organizar el día y las tareas

#CommunityManager : cómo organizar el día y las tareas | Management & Leadership | Scoop.it

Aunque parezca algo simple, una de las tareas más insidiosas y complejas de un Communty Manager es la de organizarse adecuadamente de modo que el tiempo sea lo más productivo, eficaz y rentable posible, tanto para la marca que gestione, como para su propia productividad, especialmente cuando hablamos de autónomos o freelance.

more...
No comment yet.
Rescooped by Gladys Pintado from SOCIAL MEDIA, what we think about!
Scoop.it!

#ContentManagement : Six ways to create great content in just 15 minutes a day

#ContentManagement : Six ways to create great content in just 15 minutes a day | Management & Leadership | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

 

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

 

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

 

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

 

Read more: http://bit.ly/LEiFKi


Via Martin Gysler
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

Cómo trabaja un #CommunityManager

Cómo trabaja un #CommunityManager | Management & Leadership | Scoop.it

Entrevista  con Loles Sancho y Daniel Ortega. Ambos son fundadores de Oreste Social Media, que es una empresa que se dedica al Community Management externo para empresas.

more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

#CommunityManagement : #Filosofia para Community Managers

#CommunityManagement : #Filosofia para Community Managers | Management & Leadership | Scoop.it
Filosofía y redes sociales están más cerca de lo que pensamos, sólo tenemos que mirar con otros ojos para ver las semejanzas.
more...
No comment yet.
Scooped by Gladys Pintado
Scoop.it!

#ContentCuration : 5 Beneficios para tu estrategia #SEO

#ContentCuration :  5 Beneficios para tu estrategia #SEO | Management & Leadership | Scoop.it
Content Curation 5 Beneficios para tu estrategia SEO...
more...
No comment yet.