La importancia vital de monitorizar la reputacion online de las empresas y marcas...
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Over 100,000 new WordPress blogs are created every day, there’s 40 hours worth of video uploaded to YouTube every minute and there are 5,340 new websites created every hour.
“Content Curation” is providing the answer!
Find a good curator of a subject and follow their activity.
You can trust them and rely on them to find the good stuff online, saving you time and effort.
It can also provide a way of reducing information overload amongst your potential customers, thereby giving them a reason to stay loyal to you and make it more likely they will buy from you.
Equally, if you curate content in specialist areas relating to your customer needs, you will gain reputation, visitors, followers – all the things you need to ensure your online presence is high.
#1. You can add your content to your own blog
#2. Set up a new blog just for curated content or
#3. Add the material to a curation service
Whichever system you choose, the mere fact that you are curating content will help your business because in the explosion of information which is happening right now, people are looking for clarity.
The people who provide that will be the winners.
You can make your mark by being a content curator.
By Graham Jones http://bit.ly/PgUhxD ;
Source http://bit.ly/SLdSJU ;
Free Content Curation Tools http://bit.ly/Qg5p2D ;
I selected this piece by Kathi Kruse because I agree with what she's saying and I'm experiencing this myself everyday.
"There's a major shift on the web and a big change on social networks in how people spend their time.
**They're spending less time interacting with facts and more time communicating with people.
**this fundamental re-architecture of the web is going to affect almost all businesses, because almost all businesses revolve around people"
"The new web means spending less time interacting with facts & more time communicating with people".
Here are some highlights that caught my attention:
**Whether it’s sharing a post on Social Media or sharing their experience in real life, people forward their “feelings” to their network, online or offline.
**Content that triggers arousing emotions drives that behavior
**Google unveiled the "Knowledge Graph" in May and called it the "First Sep in Next Generation Search"
**Google wants users to spend less tinme searching and more time interacting with their network
**What this neans for dealers is you must build your store's knowledge footprint.
**It's important how Google knows you. It's important how your customers/audience knows you
**Facts are no longer relevant unless they're perceived as coming from a trustworthy source.
**Facts about your business married with passion and personal experience equaols trust in your brand
This article reminds me of a great Ted Talk by Simon Sinek - People Don't Buy What You Do, They Buy Why You do it
Read article here: [http://bit.ly/Nx1SJS]
Por Guillermo Pérezbolde Twitter: @gpbolde Actualmente muchas empresas cuentan ya con una persona haciendo el trabajo de Community Manager al menos como parte de su trabajo, pero desgraciadamente muchos de ellos no tienen idea de por dónde empezar...
Via Inma Jiménez
In business, people get promoted to leadership positions because they’re smart, driven experts in a field. Upon promotion, they find that that’s not enough. Now they need to be great communicators who can engage hearts and minds, rallying teams to take action on a strategic vision.
On the title of this post: uh Duh!!
On the content of this post? Eh.
So why include it in this collection? Because it illustrates common misconceptions of how to teach storytelling skills in business.
So how do you teach storytelling skills?
First: build deep listening skills. People cannot tell stories effectively without learning how to listen first -- for the story and how it wants to be told, and to the audience and what it needs to hear. Those are just a few pieces of effective deep listening.
Second: you can show video examples of great storytellers. But frankly, if the person leading the storytelling workshop can't model effective storytelling, then don't bother. That usually requires being trained in storytelling. Modeling is an essential leadership skill and modeling effective storytelling is your ticket to success.
Third: the tip about using memory triggers is a good one. Learning how to evoke stories in others though goes beyond simply finding your own personal stories. It is also knowing the 'Art of Crafting the Question' and going back to deep listening.
Fourth: practice telling your stories orally. If you can tell an effective story orally, then it is much easier to transfer that story into the written or digital world. Some people will need to write their stories first, but frankly, if a leader can't come up with a story and share it orally in the moment, that person has not developed their storytelling skills well enough. Learning oral story skills is essential. And I really like that the article encourages us to work with partners to build story skills. Yes!
Story structure is helpful to know -- and this part of the article I do like.
And I love the last 3 paragraphs!! The points are right on and need to be taken to heart if you want to be a successful sharing stories for growing your business, leadership, or organizational culture work.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Karen Dietz
Among the 22 ranking factors identified, social signals account for five of the six most influential factors in Google’s search results, according to a June 2012 study from Searchmetrics.
"The study showed that the most influential factors were:
Facebook shares (0.37) have the highest correlation.
Followed by number of backlinks (0.36).
Other high-ranking factors include Facebook comments (0.33).
Likes (0.3), and Tweets (0.25).
A number of factors display a negative correlation with Google rankings, including title character length (-0.04) and the position of title keywords (-0.05)".
Via Antonino Militello