Q: Are #Brands Missing the Mark with #Pinterest on #Mobile? A: Yes | Management & Leadership | Scoop.it

This piece was written by Lauren Johnson for Mobile Marketer

 

Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.

 

Here are some highlights that caught my attention:

 

**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest

 

**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect

 

**Brands that use Pinterest need to have two main mobile focuses - mobile and search

 

**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.

 

Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

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Read full article here: [http://bit.ly/ys0jFw]

 

Marty
Many brands are missing mobile altogether because they are being misled by stats. GA's mobile stat keeps many from thinking the mobile revolution is still off in the distance. Good luck with that. Be sure to send a postcard from your next job :).M


Via janlgordon, CityLifeMobile