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Rescooped by Gladys Pintado from Just Story It Biz Storytelling
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#Storytelling : Robert Munsch's Storytelling Lessons for Content Marketers

#Storytelling : Robert Munsch's Storytelling Lessons for Content Marketers | Management & Leadership | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via Karen Dietz
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Janine Lloyd's curator insight, February 5, 2013 12:24 AM

A must read about storytelling for Content Marketers

Laurence Roelants's curator insight, February 5, 2013 2:47 AM

Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

Rescooped by Gladys Pintado from Just Story It Biz Storytelling
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Visual #Marketing / #Storytelling Is Here – 5 Ways You Can Use It To Sell Your Ideas

Visual #Marketing / #Storytelling Is Here – 5 Ways You Can Use It To Sell Your Ideas | Management & Leadership | Scoop.it

For a long while I thought about marketing as wordsmithing – putting an abstract idea into a sentence, picking just the right words. But then things started to change – less text please, more graphics – we’d rather see it than read it. This year more than ever, visual content is going mainstream.

 

Here are 5 creative ideas gathered from other companies who are effectively using visuals in their marketing and gaining more business.

 

The author of this article, Iris Shoor, didn't just list the typical ways to do visual storytelling -- Pinterest, Instagram, infographics, photos. She instead found companies who were using visuals in creative ways that you can also do. Read the article for her examples and tips.

 

I hope your reaction to this article is, "Oh yeah, cool idea!" or "Oh yeah, I forgot to do that last time!" It should get your creative juices flowing.

 

A quick reminder -- visual storytelling is often simply about triggering stories within your reader's minds or allowing them to connect your visual to a story in their brains. This often allows them to create a new yet familiar (and hopefully positive) story about your product/service/brand. That's a good thing!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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