Management & Leadership
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Management & Leadership
Management - Human Resources - Leadership - Coaching - Personal Development -- RRHH - Liderazgo
Curated by Gladys Pintado
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#ContentManagement : Six ways to create great content in just 15 minutes a day

#ContentManagement : Six ways to create great content in just 15 minutes a day | Management & Leadership | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

 

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

 

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

 

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

 

Read more: http://bit.ly/LEiFKi


Via Martin Gysler
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Rescooped by Gladys Pintado from SOCIAL MEDIA, what we think about!
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#SocialMedia #Tools : Social Media Time Savers: 4 New Productivity Tools and How to Use Them

#SocialMedia #Tools : Social Media Time Savers: 4 New Productivity Tools and How to Use Them | Management & Leadership | Scoop.it
4 new social media productivity tools reviewed and analyzed. Each can save you considerably time and hassle when you're producing or curating content.

 

As Jay mentioned in his post yesterday, there’s a serious influx of information out there, plus an increasing urgency to get things done better and faster. It can be overwhelming to stay up on what’s happening in the world while also tending to your day job. Between our new newsletter, the One Social Thing, and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm, be with your family, and even take up a hobby.


While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy.

 

Read more: http://bit.ly/IBydM1


Via Martin Gysler
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John van den Brink's comment, April 19, 2012 3:29 PM
Martin, thank you for this one. More tools to discover :)
Martin Gysler's comment, April 19, 2012 3:45 PM
Yes John, every day we discover new tools, it's an amazing world :)
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5 Ways to Turn #Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn #Twitter into Your Most Powerful Social Media Tool | Management & Leadership | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.

 

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

 

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

 

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

 

Read more: http://bit.ly/IjmxO3


Via Martin Gysler
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