La compañía automovilística desarrollará la estrategia de lanzamiento del nuevo modelo B-Max a través de los líderes de opinión de las redes sociales en Europa. 
La expansión de Facebook parece imparable, parece ser que la reciente adquisición por parte de la red social de Instagram era el primer paso para el lanzamiento de su propia tienda de apps. 
El auge de las redes sociales y la proliferación del social media marketing entre las marca y empresas ha puesto de... 
Las redes sociales ya forman parte de nuestras vidas. Llegaron para quedarse y con ellas, muchos han sido los paradigmas que... 
When I think about Content Curation, I think about sites like StumbleUpon, ScoopIt, TrapIt, Pinterest and sometimes Digg. Of course there are many sites out there including Curata, CurationSoft, Google+, Storify, PearlTrees, MySyndicaat, Curatedby, Storyful, Evri, Paperli, Pearltrees, Scribit and Magnify that I could use, but I have chosen the sites that have caught my attention, proven value to me, and that I am.... Via Jimun Gimm, Jesús Hernández
La motivación es una de las claves para poder alcanzar las metas propuestas a corto, medio y largo plazo. Sin ella, difícilmente se puede... 
Es casi probable que no exista en el mundo, lugar donde la marca Coca-Cola no sea popular y reconocida. Evidentemente hablamos...
A la hora de crear una estrategia en redes sociales para nuestra empresa es importante conocer todas las opciones y plataformas...
Desde hace más de un año estoy suscrito a una lista de discusión de Linkedin que acumula más de 500 entradas... 
La publicidad tradicional agoniza, cambian los canales, los consumidores y sus hábitos, lo que deriva en la necesidad de re-inventar el... 
En este mundo marquetiniano abundan diferentes etiquetas que, con matices diferentes, definen lo mismo: podemos hablar de marketing de contenidos, de inbound marketing o de storytelling y, que me perdonen los puristas, estaremos diciendo casi lo mismo. De lo que se trata es de explicarle al potencial consumidor por qué nuestra oferta es mejor, y hacerlo de forma que el usuario perciba esa comunicación como un valor, como un relato que le resulta útil. ... 
"Chasing the past, I stumbled into the future". - T A Sachs I've always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present)." David Armano discusses in this post the merits of looking back on the social computing trends of the last decade, before looking forward:
#1. Digital: The Interactive Revolution The digital revolution initially begun by replacing the analogue world. Digital began seeping into personal and professional lives and organizations, businesses and industries had to evolve along with it
#2. Digital Media: Information Goes Online The "corporate" Website was born—essentially a glorified brochure for your organization however the business world began to wake up to the fact that not being on the Web was perhaps risking being irrelevant.
#3. Digital Business: The Transactional Era Digital had become not only interactive and informational, but it became transactional—offering organizations new ways to connect with customers or even employees (intranets).
#4. Social: The Human Web The word social becomes key during this era, because we begin to shift behavior during this phase. No longer are we just interfacing with digital systems (human to computer) but we begin to interface directly with each other (human to human).
#5. Social Media: Global, Local, Mobile Connectivity At Scale Today, we live and interact with a digital world which is not only about finding information but is about being "connected". Networks now drive much of the Web's traffic as billions of people share links and opinions about the world around them.
#6. Social Business: Connected, Adaptive & Intelligent The reality is that most organizations are currently dealing with the realities of social media and only a few truly recognize the potential of social business. Not unlike how digital media evolved into digital business—social business takes the foundation of social media and begins to build new economic models on top of it. Business models where new connections are formed to the benefit of both the business, customer and even employee and shareholders are a core tenet of "social business".
#7. Winners & Losers: Navigating Today And Tomorrow's World Today digital has become embedded into the lives of millions of people and a generation who has never known life before it pours into our workforce and gradually rises in the ranks.
We are now in a social-digital environment where things increasingly move in real time. Tomorrow's business models must not only be able to adapt to change, they must help drive that change. Via maxOz 
Emocional. La marca, sobre todo, es un territorio emocional. Efectivamente, la marca funciona así. O se conecta con las personas o no es. O las personas... |
Las herramientas actuales tienen en el Community Manager uno de sus usuarios más fieles y es que, no en vano, la gestión eficiente de las acciones realizadas por el Community manager, constituye una fuente de información de primer nivel para... 
El mundo del Marketing y la Comunicación ha evolucionado en muy poco tiempo gracias a Internet y las Redes Sociales. La... 
Ultimamente muchos avisos de puestos de trabajo están pidiendo Community Manager, una de las ‘profesiones’ más en boga teniendo en cuenta... 
“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.
After building an online identity, we always think of increasing our online influence. This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence: Via maxOz, janlgordon 
Aceptar una marca y dejar que ingrese en nuestra propia historia de vida revela la pauta de una comunicación basada en... 
Linkedin, conocida como la red social para profesionales, no es únicamente un lugar donde encontrar trabajo, o colgar tu currículum porque... 
Esta es una cuestión importante para la que deberíamos tener claros algunos aspectos vitales. Lo primero que debemos hacer es encontrar la... 
Seguro que tu estrategia de contenidos en Twitter está basada en una depurada técnica, de la cual se obtienen mensajes con...
Si por algo se caracteriza el trabajo relacionado con el Social Media, sea cual sea pero en especial el de Community... 
10 herramientas de productividad para el Community Manager... 
Dentro de las comunidades de marca se ponen de manifiesto relaciones entre sus participantes que vinculan las marcas que consumen con su identidad individual y su cultura. Las comunidades de marcas se caracterizan por su conciencia compartida, rituales, tradiciones y estilos de vidas que son el reflejo de la personalidad que transmite la marca. 
If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg]
Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!
In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it.
Reminder of What’s Social Media Curation?
With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic...
Read more: http://bit.ly/IRXDad Via Martin Gysler |
| 1 | 2 | 3 | 4 |  |
13 |
|
Next |
